what is a good conversion rate for ecommerce singapore
A good e-commerce conversion rate in Singapore is 2–3% for most industries, with top-performing stores reaching 4–5%. Fashion and beauty tend to convert at 2–3%, electronics at 1.5–2.5%, and F&B delivery at 3–5%. If your store converts below 1.5%, there are likely significant optimisation opportunities. TerrisDigital helps e-commerce businesses identify and fix conversion bottlenecks to reach — and exceed — these benchmarks.
how to improve website conversion rate
The most impactful ways to improve website conversion rate are: speed up page load time to under 3 seconds, simplify your navigation and user journey, write benefit-focused headlines, add trust signals like reviews and testimonials, reduce form fields to the essentials, use clear and compelling calls-to-action, and ensure your site is fully mobile-optimised. A/B testing these elements systematically produces the best results.
what is conversion rate optimisation cro
Conversion rate optimisation is the data-driven process of improving your website to increase the percentage of visitors who take a desired action — whether that is making a purchase, filling out a form, or calling your business. CRO uses analytics, heatmaps, user research, and A/B testing to identify what is preventing visitors from converting and then tests solutions to fix those issues.
how much does cro cost in singapore
CRO services in Singapore typically range from SGD 1,500 to SGD 6,000 per month depending on website complexity, traffic volume, and the number of pages being optimised. The investment pays for itself quickly — even a 0.5% improvement in conversion rate on a site with 10,000 monthly visitors can generate tens of thousands in additional annual revenue. TerrisDigital provides a clear ROI projection before you commit.
should i invest in cro or drive more traffic first
If your website already receives at least 1,000 monthly visitors and your conversion rate is below industry benchmarks, CRO almost always delivers a faster return than driving more traffic to an underperforming site. Doubling your conversion rate has the same revenue impact as doubling your traffic, but typically costs far less. Fix the leaks in your funnel first, then scale traffic to a site that actually converts.
how long does cro take to show results
Initial A/B test results appear within 2–4 weeks depending on your traffic volume. Meaningful, compounding conversion improvements typically develop over 3–6 months as multiple tests are run and winning variations are implemented. TerrisDigital clients commonly see 20–50% conversion rate improvements within the first 6 months through a systematic testing programme.
what is a b testing and how does it work
A/B testing shows two different versions of a webpage to equal portions of your visitors to determine which version converts better. For example, testing two different headlines or button colours to see which generates more enquiries. The test runs until enough data is collected to declare a statistically significant winner, ensuring changes are based on evidence rather than guesswork.
why is my website getting traffic but no enquiries
Common reasons include unclear value propositions, weak or hidden calls-to-action, too many form fields, slow page load speed, poor mobile experience, lack of trust signals like reviews and case studies, and a disconnect between your ad messaging and landing page content. TerrisDigital conducts heatmap analysis and user behaviour research to identify exactly where and why visitors are dropping off your site.
does cro affect seo negatively
When done properly, CRO and SEO complement each other rather than conflict. Many CRO improvements — like faster page speed, better content structure, improved mobile experience, and lower bounce rates — actually boost your search rankings. We ensure all CRO changes maintain your SEO integrity by preserving URLs, meta data, and content hierarchy throughout the testing process.
how to reduce shopping cart abandonment rate
Cart abandonment in Singapore averages 65–75% across e-commerce. Reduce it by offering guest checkout, displaying all costs upfront with no surprise fees, providing multiple payment options including PayNow and GrabPay, showing security badges and trust signals, simplifying the checkout to as few steps as possible, and implementing abandoned cart email recovery sequences that recapture 5–15% of lost sales.
what is a heatmap and how does it help my website
A heatmap is a visual representation of where visitors click, scroll, and spend time on your website. Click heatmaps show which elements attract the most interaction, scroll maps reveal how far down the page visitors read, and attention maps highlight where users focus. This data reveals whether visitors are seeing your key messages and CTAs, and identifies areas where they get confused or lose interest.
is cro worth it for small business websites
CRO is especially valuable for small businesses because it maximises the return on traffic you are already paying for through SEO or ads. If you spend SGD 2,000 per month on advertising, improving your conversion rate from 1% to 2% doubles your leads without any additional ad spend. For Singapore SMEs with limited marketing budgets, optimising conversion rates is one of the most cost-effective investments you can make.
