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Google Ads Agency Singapore

Google Ads That Pay for Themselves

A Fully Managed Google Ads Agency in Singapore

Most business owners do not want to learn Google Ads — they want more customers. At TerrisDigital , we build and manage your website and run your Google Ads from one flat monthly fee. One Google Ads certified specialist handles everything: strategy, the landing page, the campaigns, and the reporting. You get the calls and enquiries; we handle the rest. See our results or book a free audit.

Google Ads Certified Full-time since 2018 5.0 on Google No lock-in contracts
4–6x
Average return on ad spend
40+
Google Ads accounts managed
Since 2018
Full-time, 8+ years experience
5.0
Rating on Google reviews
150+
Projects across 20+ industries

Google Ads certified · You keep full ownership of your ad account · No lock-in contracts

The Honest Bit

Why Most Google Ads Budgets Get Wasted

If you have run ads before and felt the money vanish, it is usually one of these six leaks. Here is each one — and exactly how we plug it.

The mistake

Broad keywords pull in clicks from people who will never buy

How we fix it

Tight match types and buyer-intent targeting, so you only pay for real prospects

The mistake

No negative keyword list, so budget leaks on irrelevant searches

How we fix it

A negative keyword library that blocks junk searches, refined every month

The mistake

Conversion tracking missing, broken, or counting the wrong thing

How we fix it

Proper GA4 + Tag Manager tracking on every call, form, and WhatsApp click

The mistake

Ads sent to a slow homepage instead of a page built to convert

How we fix it

A fast landing page we build and manage, matched to the search

The mistake

Everything left to Google’s automation with no data to learn from

How we fix it

We feed the algorithm real conversion data and keep control with guardrails

The mistake

Measuring clicks and traffic instead of actual leads and sales

How we fix it

Reporting in leads, calls, and revenue — the numbers that pay your bills

Why Terris

One Partner for Your Website and Your Ads

Most agencies run your ads and leave the website to someone else — so when leads do not come in, everyone points at the other party. We do both. Your campaigns and the page they land on are built and managed by the same person, so nothing falls through the gap.

No account managers passing you around. No junior running your budget. You talk directly to the certified specialist managing your account, on a flat monthly fee with no lock-in.

One person, start to finish

The specialist who plans your campaigns is the one who runs them.

Revenue, not clicks

We optimise for leads and sales you can bank — not traffic numbers.

Full account ownership

The ad account is yours. Walk away any time and keep everything.

Reports in plain English

Monthly numbers a business owner can actually read and act on.

What You Get

Two Jobs, Done as One

Half your package is a website we build and manage. The other half is Google Ads we run and optimise. One team, one flat fee — and nothing lost between a web agency and an ads agency.

Half 1 · 50%

Your website

We design, build, and manage the website your ads point to. Most campaigns fail at the page, not the ad — so this is half the job, not an add-on.

Custom site & landing pages

  • Designed and built for your business
  • Fast, mobile-first pages
  • Copy matched to what people search
  • Clear call, form & WhatsApp paths

Built to convert, always improving

  • Conversion-focused layout
  • Ongoing A/B testing
  • Speed & usability fixes
  • More enquiries from the same traffic

Hosted, maintained & yours

  • Hosting & maintenance handled
  • Security & backups
  • Content updates done for you
  • You own the site & domain
Half 2 · 50%

Your Google Ads

We set up, optimise, and report on your campaigns every month — built to bring in real leads and sales, not just clicks and traffic.

Audit & intent-led campaigns

  • Wasted-spend audit first
  • Keyword research by buyer intent
  • Negative keyword library
  • Smart bidding tuned to conversions

Ad copy & extensions that get clicked

  • Headline & description testing
  • Call & WhatsApp extensions
  • Sitelinks & callouts
  • Location & structured snippets

Tracking, reports & Performance Max

  • GA4 & Google Tag Manager
  • Form, call & WhatsApp tracking
  • Monthly report in plain English
  • Performance Max, done right

Your website and your ads, built and managed by the same person — an equal 50 / 50 split, not an add-on.

The First 90 Days

What to Expect, Week by Week

No black box. Here is exactly how we go from launch to a profitable, scaling account.

Week 1–2 · Days 1–14 01

Fix & launch

  • Audit the account and stop wasted spend
  • Fix or set up conversion tracking
  • Build the landing page and new campaigns
  • Go live and watch the first results closely
Week 3–6 · Days 15–45 02

Optimise

  • Refine search terms and negatives
  • Train smart bidding on real conversions
  • Test new ad variations
  • Improve the page to lift conversion rate
Week 7–13 · Days 45–90 03

Scale

  • Layer in Performance Max where it fits
  • Expand into new keywords and intents
  • Push down cost per lead
  • Scale the spend that is clearly profitable
Terris — Google Ads specialist and founder of Terris in Singapore
A One-Man Ad Agency

You Work With Me — Not a Team

I'm Terris. Hire me and you skip the sales rep, the account manager, and the junior who actually runs your budget. You get the certified specialist who plans your campaigns, builds your landing page, and watches your numbers every week — the same person, every time.

I've done this full-time since 2018: 8+ years, 150+ businesses across 20+ industries, and 40+ Google Ads accounts managed. No layers, no handoffs, and you're never "a small account" to a big agency. Just one person who treats your budget like it's his own.

Google Ads certified 8+ years, full-time since 2018 40+ accounts managed Singapore-based
Reviews

What Singapore Business Owners Say

Real, verified Google reviews from the businesses we have helped grow.

Simple Pricing

One Flat Fee for the Whole Thing

Website built and managed, plus Google Ads run for you. One price, no lock-in, cancel any time.

Managed Website + Google Ads
SGD 2,000 / month*

Ad budget is separate and paid directly to Google — so every dollar of your spend goes to your ads.

Your website
  • Custom website, designed & built
  • Landing pages that convert
  • Hosting, maintenance & updates
  • You own your site & domain
Your Google Ads
  • Campaign setup & management
  • Keyword research & negative lists
  • Ad copy, extensions & tracking
  • Monthly reports + Performance Max
One certified specialist runs both — your direct line, no account managers.

* The flat SGD 2,000/month fee applies to ad budgets up to SGD 10,000/month. For ad budgets above SGD 10,000/month, management is 20% of ad spend. Ad spend is billed separately by Google and is not included in the management fee.

FAQ

Google Ads FAQs

Are you a Google Ads agency or a freelancer?
Both, in the way that matters to you. Terris is run by one Google Ads certified specialist with 8+ years of experience and 40+ accounts managed. You get agency-level work and accountability, but you deal with the person actually running your campaigns — no account managers, no junior staff, no handoffs. It is the managed alternative to a traditional Google Ads agency.
What is included in the SGD 2,000 per month package?
It is a fully managed package: we build and manage your website and run your Google Ads, all for one flat SGD 2,000 per month. That covers the landing page or site, campaign setup and management, ad copy, conversion tracking, and monthly reporting. The flat fee applies to ad budgets up to SGD 10,000 per month; above that, management is 20% of ad spend. Your ad budget is paid directly to Google and billed separately.
Do you build the website too, or just run the ads?
We do both, and that is the point. Your ads are only as good as the page they send people to, so we build and manage the website as part of the same package. You are not stitching together a web agency and a separate ads agency and hoping they talk to each other — one person handles the whole thing end to end.
How much should I spend on Google Ads in Singapore?
Most Singapore SMEs see meaningful results from SGD 1,500 to 3,000 per month in ad spend, though competitive industries like renovation or tuition may need SGD 5,000 or more. The right number depends on your cost per click, which runs roughly SGD 1 to 8 here depending on the industry. We analyse your market and recommend a budget aimed at a 3 to 5x return before you commit a dollar.
Is Google Ads worth it for a small business in Singapore?
Google Ads is one of the highest-return channels for Singapore small businesses because you only pay when someone actively searching for your service clicks your ad. Even at SGD 1,500 per month, a well-run campaign can generate 30 to 60 qualified leads. Across 40+ accounts we consistently see 4 to 6x return through precise targeting and pages built to convert.
Google Ads vs SEO — which is better for a Singapore business?
Google Ads delivers leads within days; SEO usually takes 4 to 6 months to gain traction. They serve different timelines. The strongest approach is running ads for immediate revenue while building SEO for long-term organic traffic. We offer both and use the ads data to inform the SEO keyword strategy, so the two channels feed each other.
How long before Google Ads starts working?
You can start getting clicks and enquiries within 24 to 48 hours of launch. It then takes 2 to 4 weeks of data to optimise bidding, copy, and targeting for peak performance. We typically reach a stable cost per lead by week 3, then keep pushing return higher month over month.
What is a good ROAS for Google Ads?
It varies by industry, but most Singapore businesses should aim for at least 3x — SGD 3 in revenue for every SGD 1 spent. Service businesses often hit 5 to 10x because customer value is high; e-commerce usually targets 3 to 5x. We set a ROAS benchmark during onboarding and optimise against it with regular bid adjustments and testing.
How do you reduce Google Ads cost per click?
The biggest levers are a higher Quality Score (relevant ads and landing pages), long-tail keywords over broad terms, a solid negative keyword list, and tighter audience targeting. Google rewards relevance with lower costs and better positions. We routinely cut client CPCs by 20 to 40 percent in the first 60 days using these methods.
Which is the best Google Ads agency in Singapore?
The best fit is Google Ads certified, reports on real leads and revenue rather than just clicks, gives you full account ownership, and does not lock you into long contracts. Be wary of anyone who hides account access or charges more as your budget grows. Terris ticks all of those boxes, and bundles the website management most ad-only agencies leave out.
Why is my Google Ads not getting conversions?
The usual culprits are a weak landing page, keywords that are too broad, missing conversion tracking, and traffic sent to a generic homepage instead of a dedicated page. Ad copy that does not match the search kills conversions too. We offer a free Google Ads audit to pinpoint exactly where your funnel is leaking and how to fix it.
What do Google Ads management fees cost in Singapore?
Management fees here typically run SGD 500 to 2,500 per month, separate from the ad spend you pay Google. Some agencies take a percentage of ad spend (usually 15 to 20 percent), others charge flat. Our package is a flat SGD 2,000 per month covering both your website and your ads, so the cost stays predictable as you scale — until your budget passes SGD 10,000 per month.
Should I run Google Ads myself or hire someone?
You can run them yourself, but most DIY advertisers waste 40 to 60 percent of their budget on broad keywords, irrelevant clicks, and loose structure. An experienced hand usually pays for itself by cutting that waste. When we audit self-managed accounts we typically find SGD 500 to 2,000 a month in spend that can be recovered straight away.
Do Google Ads work for service businesses in Singapore?
They are exceptionally effective for plumbers, clinics, law firms, tutors, renovation contractors, and the like, because customers search for these services right when they need them. Cost per lead usually lands between SGD 15 and 80 depending on the trade. We build campaigns with call extensions, WhatsApp click tracking, and location targeting to capture high-intent local leads.
What happens if I stop Google Ads?
Unlike SEO, the traffic stops the moment you pause. You keep all your account history and Quality Score, so restarting later is straightforward, and there is no penalty for pausing. We do not lock clients into long contracts, so you can pause, scale down, or stop whenever your business needs to.
Talk to Terris Directly

Ready to Get More Leads From Google?

Get a free Google Ads audit. We'll show you where your budget is leaking and exactly what a managed setup would do for your business — no obligation.

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