Get Google Ads in Singapore built to bring more leads per dollar

Google Ads management in Singapore usually costs SGD 500 to 1,500 a month with a freelancer, SGD 1,000 to 3,000 at a small agency, or 15 to 20% of ad spend, on top of the ad budget itself. Mine is SGD 2,500 a month, flat, for ad budgets up to SGD 10,000, and it includes the website your ads land on. Above that budget it's 20% of ad spend.

Most small businesses in Singapore start with SGD 1,000 to 3,000 a month in ad spend, paid to Google, and adjust once they know what an enquiry costs. Clicks cost anywhere from under SGD 1 to over SGD 15 depending on the trade. Aim for at least 500 clicks a month, which at SGD 3 a click is SGD 1,500. I'll suggest a starting budget for your trade before you spend anything.

I do both. Website and Google Ads, managed, covers the website your ads land on as well as the campaigns, for SGD 2,500 a month. I build the site, keep it maintained and change its pages when the numbers say the page is the weak link, so the ads and the page get tuned together by one person.

Yes, if the page your ads would land on is ready for them. Send me the site on WhatsApp and I'll look at it first. If it's ready, I'll quote the ads on their own. If it isn't, fixing the page comes first, because ads sent to a weak page pay for clicks that never turn into enquiries.

No. I'm one person in Singapore, working full-time for 8 years now with 290+ projects behind me. There's no account manager between us. I set up your campaigns, write the ads, build the page they land on and answer your WhatsApp myself, so you always talk to the person doing the work.

It is when people already search for what you sell and a customer is worth more than the clicks it takes to find one. I set up the campaigns, write the ads, keep optimising them and track every lead they bring in, so you can see what each enquiry costs you. It's SGD 2,500 a month for the ads and the website together, and your ad budget goes straight to Google.

Google Ads can bring enquiries within days of going live, because ads start showing once Google approves them, which usually takes about a day. The first few weeks show which searches turn into enquiries and which only cost money, and most of the early work is cutting the second kind.

Every call, form and WhatsApp click from your ads is tracked as a conversion, so the numbers show how many enquiries the ads brought in and what each one cost. I'll WhatsApp you an update on the results whenever you ask, with what I'm changing next.

Start with Google Ads if you need enquiries this month. Ads can bring them within days, but they stop when you stop paying. SEO takes months to build and keeps bringing visitors without paying per click. The two work well together, because the searches that turn into enquiries in your ads tell me which pages to write for SEO. SEO with me starts at SGD 2,500 a month.

Your ad budget goes to Google directly and never passes through me. My fee is separate, at SGD 2,500 a month, flat, for ad budgets up to SGD 10,000 a month, and 20% of ad spend above that. So a bigger budget never raises my fee until it passes SGD 10,000.

Your ads stop showing as soon as the campaigns are paused, and the clicks and enquiries from them stop too. The account keeps its history, so if you restart later the campaigns don't begin from nothing. That's the main difference from SEO, where pages you've built keep bringing visitors.

Search ads are where most budgets should start, because they show to people who are searching for what you sell. I also run Display, Shopping, YouTube and remarketing campaigns when they suit the business, and each has its own page further down.