Get Google remarketing in Singapore that brings back visitors who left

Ads shown to people who already visited your site. The Google tag adds visitors to audience lists, and your ads then appear to them as they search, browse websites or watch YouTube, reminding them to come back.

With me, it's part of the Website and Google Ads plan, SGD 2,545 a month flat for ad budgets up to SGD 10,000. Remarketing budgets are usually small, because the audience is small.

Use both if you can, since they reach people in different places. Google follows visitors across Search, YouTube and millions of websites; Facebook and Instagram catch them while they scroll.

For online shops: ads that show each visitor the exact products they viewed, pulled from your Merchant Center feed. It usually works better than a general ad for shops with many products.

Google needs a minimum list size before it will show remarketing ads, and the minimum is lower for Display than for Search. Small sites can build lists over a longer window, and I'll tell you if your traffic is too low yet.

It can be when it's overdone. Frequency caps, a sensible time window, and excluding people who already enquired or bought keep it useful. I set all three.

A way to treat past visitors differently when they search on Google: bid higher for them, show them different ads, or show ads on broader searches only to people who already know you.

Yes. Showing shoppers the products they left in their cart, through dynamic remarketing, brings some of them back. It works best together with an abandoned cart email.