what is google remarketing and how does it work
Google remarketing (also called retargeting) shows targeted ads to people who have previously visited your website as they browse other sites, watch YouTube, or search on Google. It works by placing a tracking tag on your website that builds audience lists based on visitor behaviour. Since these users already know your brand, remarketing ads convert at 2–5x the rate of standard display campaigns.
how much does google remarketing cost
Google remarketing is one of the most cost-effective ad strategies because you are targeting warm audiences. Cost-per-click typically ranges from SGD 0.50–3.00 in Singapore, which is lower than standard search or display campaigns. TerrisDigital recommends a minimum monthly ad spend of SGD 500–1,500, depending on your website traffic volume and the size of your remarketing audiences.
google remarketing vs facebook retargeting which is better
Google remarketing reaches users across the Google Display Network (over 2 million sites), YouTube, and Google Search, while Facebook retargeting stays within Facebook and Instagram. Google offers broader web-wide reach and search remarketing (RLSA), while Facebook provides richer social engagement. For Singapore businesses, running both platforms together maximises visibility across the entire web.
what is dynamic remarketing and how is it different
Standard remarketing shows the same generic ad to all past visitors, while dynamic remarketing automatically generates personalised ads featuring the specific products or services each visitor viewed on your site. For e-commerce, this means showing the exact items someone browsed with current prices and availability. Dynamic remarketing typically delivers 2–3x higher conversion rates than standard remarketing.
how many website visitors do i need for remarketing to work
Google requires a minimum of 100 active users in a remarketing list for Display campaigns and 1,000 for Search remarketing (RLSA). If your website currently gets fewer than 500 visitors per month, it is better to build traffic volume first through SEO or paid search before investing in remarketing. Most Singapore SME websites with 1,000+ monthly visitors have enough audience to start seeing results.
is google remarketing annoying to customers
Remarketing feels intrusive only when poorly managed. Best practices include setting frequency caps (limiting ad views to 3–5 per user per day), excluding users who have already converted, showing relevant messaging based on what they viewed, and setting audience duration limits. Well-executed remarketing actually helps users by reminding them of products they were genuinely interested in.
how long should a remarketing campaign run after someone visits my site
The ideal remarketing window depends on your sales cycle. For e-commerce and impulse purchases, 7–30 days works best. For professional services, education, or high-value B2B purchases, 30–90 days captures users with longer decision timelines. TerrisDigital configures different duration windows for each audience segment and adjusts messaging as time progresses — starting with gentle reminders and escalating to stronger offers.
what is rlsa remarketing lists for search ads
RLSA (Remarketing Lists for Search Ads) lets you adjust search ad bids and messaging for users who have previously visited your website. For example, you can bid higher on branded keywords for past visitors or show different ad copy to cart abandoners. TerrisDigital uses RLSA to boost conversion rates by 30–50% compared to standard search campaigns, since you are targeting users with proven interest in your business.
can remarketing help reduce cart abandonment
Yes, remarketing is one of the most effective strategies for recovering abandoned carts. Dynamic remarketing ads can show the exact products left in the cart with personalised messaging like limited stock warnings or discount codes. TerrisDigital's cart abandonment remarketing campaigns typically recover 8–15% of abandoned carts for Singapore e-commerce clients, delivering some of the highest ROAS of any campaign type.
does google remarketing work across mobile and desktop
Yes, Google's cross-device remarketing tracks users across desktop, mobile, and tablet when they are signed into their Google accounts. This means if someone browses your website on their laptop at work, they can see your remarketing ads on their phone that evening. Cross-device tracking ensures consistent visibility throughout the entire buying journey.
how to set up google remarketing for my website
Setting up remarketing requires installing the Google Ads remarketing tag (or Google Tag) on your website, creating audience lists based on visitor behaviour (pages viewed, time on site, cart actions), designing ad creatives, and configuring campaigns with appropriate bidding and frequency caps. TerrisDigital handles the complete setup including tag installation, audience segmentation, and creative design.
google remarketing minimum budget for singapore sme
Singapore SMEs can start remarketing with ad spend as low as SGD 500–800 per month, making it one of the most accessible paid advertising strategies. The budget scales with your website traffic — more visitors means larger remarketing audiences and more opportunities to convert. Even on small budgets, remarketing consistently delivers the highest ROAS because you are targeting users who already showed interest in your business.
