Get branding in Singapore that comes with every file you'll need

Branding in Singapore costs from about SGD 100 for a template logo to SGD 15,000 or more at a full-service agency, and an identity package with guidelines typically lands around SGD 5,000. My logo and brand basics start at SGD 1,515, and a full brand identity starts at SGD 4,560. The price is fixed before I start.

A full brand identity from me includes the logo in every version you'll need, a colour palette and two typefaces, a 14-page guide on how to use them, and a zip of files for print and screen. The zip holds SVG and PNG logos, a favicon, Adobe swatches, colour and type files for your developer, and the guide as a print-ready PDF.

A logo is the mark itself. A brand identity is the logo plus everything that has to agree with it: the colours, the typefaces, the graphic device, the photo style and the written rules for using them. With only a logo, every new menu, sign or web page is guesswork, and the business starts to look slightly different everywhere.

A full brand identity takes me 4 to 6 weeks, and logo and brand basics take 2 to 3 weeks. Most of that time goes on the three directions and on refining the one you pick.

You'll see three directions, each a different answer to your brief, with its own logo, colours and type. You pick one, and I refine it with you before anything's final. Three is enough for a real choice without turning it into a beauty contest.

You should get your logo as vector files (SVG) for print and anything that has to scale, and as transparent PNGs for screens, in versions for light and dark backgrounds, plus a small square mark for favicons and profile pictures. My pack has all of those, with PNGs at three sizes and every SVG outlined so it opens the same on any computer.

Yes. You own the logo and every file I make for it. The typefaces I use are open licence, so there's nothing to buy or renew, and any printer, designer or developer can work from the files after me.

Probably not yet. If you need a logo for the website, the name cards and a pitch deck, logo and brand basics from SGD 1,515 covers it. The full identity, from SGD 4,560, is worth it once other people are making things with your brand: staff, a printer, a signboard maker, another designer.

Hire an agency if you need a team on strategy, naming and a launch campaign at once, and you've budgeted SGD 5,000 to 15,000 or more for it. If you want the logo, the system and the guide done properly by the person you talk to, one designer costs less. At an agency, your brief passes from an account manager to a designer. With me, you brief the person drawing the logo.

Yes. Every brand on this page went straight into a website I built, and the guide already shows your brand on a homepage, so the site starts from a design you've already seen. Websites start at SGD 2,535, and you deal with the same person for both.

Rebrand when the logo no longer fits what the business has become: you've moved upmarket, changed what you sell, merged with another company, or the only copy of the old logo is a blurry JPEG. If customers already recognise part of it, I keep that part and redraw the rest.

A Canva logo is fine while you're testing an idea. It's built from a template other businesses can use too, though, and it rarely comes with vector files, a palette or any rules. Once you're printing signs or packaging, you'll want a mark that's yours and files a printer can use, and logo and brand basics from SGD 1,515 is that step.

I make it with AI, art-directed to your colours and mood, so the brand has imagery to use from day one. It's included. When you shoot your own photos later, the art-direction page of the guide doubles as the brief for your photographer.