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Brand Guidelines Singapore

Consistency at Every Touchpoint

Brand Guidelines Design in Singapore

Without clear brand guidelines, your brand identity gets diluted, different team members, agencies, and vendors interpret your brand differently, leading to inconsistent experiences that erode trust. At Terris, we create comprehensive brand guidelines that document every aspect of your visual identity, ensuring consistency whether your brand is applied by your team, a printer, or a marketing agency.

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Brand guidelines creation workspace with logo usage rules and colour specifications
01

Comprehensive brand guidelines document

02

Logo usage rules & variations

03

Colour specifications (HEX, RGB, CMYK, Pantone)

04

Typography hierarchy & rules

Process

How It Works

A proven process to deliver results for your business.

01

Brand Asset Audit

We audit all existing brand assets, logo files, colour codes, typography, templates, and current applications, to understand what exists and what needs to be documented or standardised.

02

Structure & Organisation

We define the guideline structure, covering logo usage, colour specifications, typography rules, imagery style, layout principles, and application examples.

03

Design & Documentation

We design a beautifully formatted brand guidelines document that is clear, easy to follow, and demonstrates proper brand application through visual examples.

04

Application Examples

We include real-world application examples, showing how the brand should appear on business cards, websites, social media, presentations, signage, and marketing materials.

05

Asset Package Delivery

We deliver the complete brand guidelines document alongside an organised asset package, all logo files, colour swatches, font files, and templates, ready for your team to use.

Deliverables

What's Included

Everything you get when you work with us.

Comprehensive brand guidelines document
Logo usage rules & variations
Colour specifications (HEX, RGB, CMYK, Pantone)
Typography hierarchy & rules
Imagery & photography guidelines
Do's and don'ts examples
Application mockups
Organised digital asset package
The work

Three brand systems, published in full

Logo families, colour proportions, type rules, photography direction and every page of the guideline documents. Read them before you decide who builds yours.

Oréa homepage design: a full-bleed portrait in warm daylight with the headline "Skin read properly, then treated by hand" set in light Garamond

Oréa

A warm, hand-made identity for a beauty and wellness house, built on bone, oat and brass. The machines stay behind the curtain.

See the direction
Meridian homepage design: a dark hero with a single blade of light on a profile and the headline "We measure what we change"

Meridian

Black, gold and hairline rules for a beauty business that wants to be paid for its equipment. The technology is the luxury, and the brand says so.

See the direction
Lumé homepage design: a light, airy hero with soft daylight across limewash and the headline "An hour that feels like an hour"

Lumé

Limewash, daylight and a membership model. An identity that sells the hour rather than the result, for a business whose revenue is renewals.

See the direction
See the branding portfolio
FAQ

Brand Guidelines FAQs

What should be included in brand guidelines
Comprehensive brand guidelines should cover logo usage rules (sizes, spacing, variations, restrictions), your colour palette with exact codes for digital (HEX, RGB) and print (CMYK, Pantone), typography hierarchy and usage rules, imagery and photography style, graphic elements, tone of voice, and real-world application examples showing correct and incorrect usage.
Why do i need brand guidelines
Brand guidelines ensure everyone who touches your brand, your team, freelancers, printers, and marketing agencies, applies it consistently. Without them, your logo might appear in the wrong colour on a brochure, your fonts might change from one social post to the next, and your brand loses the cohesion that builds customer trust and recognition over time.
How much do brand guidelines cost in singapore
Brand guidelines in Singapore typically cost between $2,000 and $6,000 depending on the depth and scope. A basic guide covering logo, colour, and typography rules sits at the lower end, while a comprehensive document including tone of voice, photography direction, and extensive application examples will be at the higher end. Terris provides a clear quote after understanding your specific needs.
Brand guidelines vs brand book what is the difference
The terms are often used interchangeably. A brand book tends to be a more narrative, inspirational document that tells the story behind your brand, while brand guidelines are more practical and rule-based with technical specifications. Terris's deliverable combines both approaches, communicating the spirit of your brand alongside the exact specs for consistent application.
How long does it take to create brand guidelines
Brand guidelines typically take 2–4 weeks to complete depending on the scope. Documenting an existing brand with established assets is faster, while projects that require standardising inconsistent elements or creating new application examples take closer to four weeks. A clear timeline is set during the project kickoff.
Can you create brand guidelines for an existing logo
Yes. Many businesses have a logo and visual identity but have never formally documented the rules for using them. Terris audits your existing brand elements, standardises colour codes and typography, defines clear usage rules, and produces a comprehensive guide your team and vendors can follow.
What format are brand guidelines delivered in
Brand guidelines are typically delivered as a professionally designed PDF document that is easy to share and reference. You should also receive an organised digital asset package containing all logo files, colour swatches, font files, and templates in clearly labelled folders. Some designers, including Terris, can also create an interactive web-based version for your team.
Do brand guidelines cover social media and digital
Yes. Modern brand guidelines should include specifications for all digital applications, social media profile images, post templates, email signatures, website elements, and digital advertising formats. Your brand needs to look sharp and consistent across every screen size and platform, not just on printed materials.
How do brand guidelines help with outsourcing design work
Brand guidelines give your freelancers, printers, signage companies, and marketing agencies a single reference document with exact specifications. This eliminates guesswork, reduces back-and-forth communication, and prevents costly errors like wrong colours on printed materials or inconsistent logo placement across your marketing channels.
Can i edit brand guidelines myself after delivery
Yes, if your agency provides the source files. At Terris, we deliver editable source files and offer a walkthrough session so your team understands the document structure and can make minor updates independently. For more significant changes, such as adding new brand elements or touchpoints, professional help ensures quality is maintained.
Do small businesses in singapore need brand guidelines
Yes. Even small businesses benefit from documenting their brand standards, especially in Singapore's multilingual, multicultural market where your brand appears across diverse channels, from shopfront signage to Instagram ads. Brand guidelines protect your investment in design and ensure customers see a consistent, professional brand every time they interact with you.
What are brand guidelines examples for singapore companies
Strong brand guidelines typically include sections on logo usage with clear space rules, primary and secondary colour palettes with exact colour codes, typography hierarchy for headings and body text, photography style direction, social media template examples, stationery design specifications, and do's and don'ts showing common mistakes to avoid. The level of detail depends on your business needs and how many people apply your brand.
Explore

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Let us create brand guidelines that ensure your identity is applied perfectly, every time. Get started with a free consultation.

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