Question 1

what is brand identity design

Accepted Answer

Brand identity design is the process of creating a complete visual system for your business — including your logo, colour palette, typography, graphic elements, and imagery style. It goes beyond a single logo to define how your brand looks and feels across every touchpoint, from business cards to your website to social media.

Question 2

how much does brand identity cost singapore

Accepted Answer

Brand identity design in Singapore typically ranges from $3,000 to $10,000 depending on the scope and number of touchpoints. At TerrisDigital, our packages include brand strategy, logo design, colour and typography systems, social media templates, stationery design, and a comprehensive brand guidelines document. We provide a detailed quote after a free consultation.

Question 3

what is the difference between a logo and a brand identity

Accepted Answer

A logo is a single visual mark, while a brand identity is the complete system that surrounds it — colours, typography, graphic elements, imagery style, templates, and rules for how everything works together. Think of the logo as one instrument and the brand identity as the entire orchestra playing in harmony.

Question 4

how long does brand identity design take

Accepted Answer

A complete brand identity project typically takes 4–6 weeks from strategy through to final delivery. This covers brand positioning, visual identity design, touchpoint applications, and guidelines documentation. TerrisDigital can accommodate tighter timelines, though more complex projects with extensive touchpoints may take 6–8 weeks.

Question 5

do startups need brand identity design

Accepted Answer

Yes — especially startups. A cohesive brand identity helps new businesses project professionalism and build trust from day one. In Singapore's competitive market, first impressions matter, and a polished visual identity signals credibility to customers and investors. TerrisDigital works with many startups to create brand identities that punch above their weight from launch.

Question 6

brand identity design agency vs diy tools

Accepted Answer

DIY tools like Canva are useful for day-to-day content, but they cannot replace strategic brand thinking. An agency conducts competitor research, defines your positioning, and creates a bespoke visual system tailored to your audience. The result is a distinctive, ownable identity — not a collection of templates that look like every other startup.

Question 7

what should be included in a brand identity package

Accepted Answer

A comprehensive brand identity package should include your logo with variations, a defined colour palette with exact colour codes, a typography system, graphic elements or patterns, social media templates, business card and stationery design, and a brand guidelines document. TerrisDigital also includes a presentation deck template and digital asset package.

Question 8

can you update an existing brand identity without starting over

Accepted Answer

Yes. A brand identity refresh updates your colours, refines your typography, and expands your visual system while maintaining the recognition and equity you have already built. This is often faster and more cost-effective than a full redesign, and it is a good option when your strategy is still strong but your visuals feel outdated.

Question 9

what is the brand identity design process

Accepted Answer

The process typically follows five stages: brand strategy and positioning, visual identity design (logo, colours, typography), touchpoint application (business cards, social media, presentations), digital asset creation, and finally brand guidelines documentation. Each stage includes client feedback and revision rounds to ensure alignment.

Question 10

does brand identity design include social media templates

Accepted Answer

Yes, most professional brand identity packages include social media templates. These are ready-to-use designs for platforms like Instagram, Facebook, and LinkedIn that your team can customise in Canva or Adobe tools — ensuring every post stays on-brand without needing a designer for each piece of content.

Question 11

how to choose a brand identity designer in singapore

Accepted Answer

Look for a designer or agency with a strong portfolio of complete identity systems — not just logos. Check whether they include brand strategy, ask about their process and deliverables, and ensure they provide a comprehensive guidelines document. TerrisDigital offers end-to-end brand identity design with a structured five-stage process from strategy through to asset delivery.

Question 12

will my brand identity work for both print and digital

Accepted Answer

A professionally designed brand identity is built to work across all media. Colour palettes should include specifications for screen (HEX, RGB) and print (CMYK, Pantone), and typography choices should account for web licensing and print availability. Every element should be tested across both digital and physical applications before delivery.

Brand Identity Design Services in Singapore

How It Works

Brand Strategy

Visual Identity Design

Touchpoint Design

Digital Assets

Brand Guidelines

What's Included

Brand Identity FAQs

Related Services

Branding

Logo Design

Brand Guidelines

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