Get rebranding in Singapore that fits what you've become

When the brand no longer fits what you sell or who you sell to, when it looks dated next to competitors, after a merger or change of direction, or when the name causes confusion. Being bored of the logo isn't enough on its own.

With me, a full rebrand starts at SGD 4,560, guidelines included, and a logo refresh starts at SGD 1,515. A new website to match is quoted with my website packages.

A refresh updates what you have: a cleaner logo, a tighter palette, modern type, while keeping the recognition. A rebrand changes more, sometimes the name. Most businesses need a refresh.

The identity takes four to six weeks with me. The rollout depends on how many places your brand appears, from a few weeks to a few months.

A new look doesn't. A new name or domain can, if it isn't planned. I keep the addresses that rank, redirect any that move, and update your Google Business Profile and listings so Google connects the new brand to the old.

Tell them what changed and why it's good for them, in a short email, a post and a note on your website. Keep it about them, not about the logo.

Not on its own. A new look over the same problems makes things worse once people notice. Fix the problems, then rebrand to show the change.

Keep some continuity, like a colour or the shape of the mark, tell customers before the switch, and roll it out everywhere at once so nobody wonders if they've found the right business.