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Rebranding

Evolve Your Brand

Professional Rebranding Services in Singapore

Businesses evolve, and your brand needs to evolve with them. Whether you have outgrown your original brand, merged with another company, shifted your target market, or simply need a fresh start, rebranding gives your business a new identity that reflects who you are today. At TerrisDigital, we guide Singapore businesses through strategic rebrands that preserve what works while transforming what does not.

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Rebranding project workspace with before-and-after brand comparison
01

Brand audit & competitive analysis

02

Brand strategy & positioning

03

Logo & visual identity redesign

04

Brand messaging framework

Process

How It Works

A proven process to deliver results for your business.

01

Brand Audit & Research

We audit your current brand — perception, visual identity, messaging, and market position. We research your competitors and audience to identify opportunities for differentiation.

02

Brand Strategy

We redefine your brand positioning, values, personality, and messaging. We determine what to keep, what to change, and how to transition smoothly without losing existing equity.

03

Visual Identity Redesign

We redesign your visual identity — logo, colours, typography, and design system — to reflect your evolved brand strategy and resonate with your target audience.

04

Brand Rollout Plan

We create a phased rollout plan covering all touchpoints — website, social media, marketing materials, signage, and internal communications — to ensure a smooth transition.

05

Launch & Support

We execute the rebrand launch, update all brand assets, and provide guidelines and support to ensure consistent application of your new brand identity.

Deliverables

What's Included

Everything you get when you work with us.

Brand audit & competitive analysis
Brand strategy & positioning
Logo & visual identity redesign
Brand messaging framework
Brand guidelines document
Brand rollout plan
Marketing collateral redesign
Launch support & guidance
FAQ

Rebranding FAQs

when should a company rebrand
Common signs that it is time to rebrand include an outdated visual identity that no longer reflects your business, a merger or acquisition, expanding into new markets, a significant shift in your products or services, or negative brand perception you need to move past. If your brand feels disconnected from where your business is today, it is worth exploring a rebrand.
how much does rebranding cost in singapore
Rebranding in Singapore typically costs between $5,000 and $15,000 depending on the scope. A visual refresh with an updated logo and colour palette sits at the lower end, while a full strategic rebrand including positioning, messaging, identity design, and rollout support is at the higher end. TerrisDigital provides a detailed quote after a free discovery call.
what is the difference between a rebrand and a brand refresh
A brand refresh updates your visual identity — modernising your logo, colours, and design elements — while keeping your core positioning and messaging intact. A full rebrand goes deeper, redefining your brand strategy, target audience, and messaging alongside the visual overhaul. The right approach depends on whether your brand's foundation is still strong or needs rethinking entirely.
how long does a rebranding project take
A comprehensive rebrand typically takes 6–10 weeks for the strategy and design phase, plus additional time for rollout across all touchpoints. A visual refresh is faster at around 3–4 weeks. TerrisDigital provides a clear project timeline during the kickoff phase so you know exactly what to expect at each stage.
will rebranding hurt my seo rankings
Not if managed correctly. If your domain name stays the same, your SEO rankings are preserved. If the rebrand involves a domain change, proper 301 redirects and a migration strategy will protect your search visibility. Make sure your Google Business Profile, directory listings, and backlink sources are updated as part of the rollout plan.
how to announce a rebrand to customers
Plan a phased communication strategy that includes email announcements to your existing customer base, social media reveal posts, a website banner or landing page explaining the change, and if relevant, a press release. The key is to frame the rebrand as a positive evolution and clearly explain what it means for your customers. TerrisDigital helps clients develop launch communication plans as part of the rebranding process.
can rebranding fix a bad reputation
Rebranding can support a reputation recovery, but the visual change must be backed by genuine improvements in your products, services, or operations. A new logo without substance behind it will be seen through quickly. Address the root issues first, then use the rebrand to signal real, positive change to your market.
what does a rebranding agency do
A rebranding agency handles the entire process — from auditing your current brand and researching competitors to redefining your positioning, redesigning your visual identity, and planning the rollout across all touchpoints. TerrisDigital's rebranding service covers brand audit, strategy, logo and identity redesign, brand guidelines, and launch support so nothing falls through the cracks.
should i rebrand before expanding to new markets
Ideally yes. Rebranding before expansion ensures your new markets experience your updated brand from day one, avoiding the confusion and cost of rebranding across multiple regions later. A good agency can design a brand identity that works across Southeast Asian markets — accounting for cultural nuances and multilingual requirements.
how to rebrand without losing existing customers
The key is clear communication and gradual transition. Give your existing customers advance notice, explain why the change is happening and what it means for them, and maintain the same level of service and quality throughout the transition. A well-executed rebrand actually strengthens customer loyalty by showing growth and evolution.
what is included in a rebranding project
A full rebranding project typically includes a brand audit and competitive analysis, brand strategy and positioning, logo and visual identity redesign, brand messaging framework, brand guidelines documentation, a phased rollout plan, marketing collateral redesign, and launch support. At TerrisDigital, we tailor the scope to whether you need a visual refresh or a complete strategic overhaul.
rebrand or start a new company which is better
If your existing business has valuable brand equity, customer relationships, and market recognition, rebranding is almost always the better choice. Starting fresh means losing all of that built-up trust and SEO authority. Rebranding lets you evolve your image while retaining the goodwill and history you have already established.
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Ready to Start?

Ready to Evolve Your Brand?

Let us guide your rebranding journey from strategy to launch. Get started with a free consultation.

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