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Shopping Ads

Sell More Products Online

Google Shopping Ads Management in Singapore

Google Shopping Ads showcase your products with images, prices, and reviews directly in search results — giving shoppers all the information they need to click and buy. For e-commerce businesses, Shopping campaigns consistently deliver higher conversion rates and better ROAS than standard text ads. At TerrisDigital, we set up and optimise Google Shopping campaigns that drive product sales and revenue for your online store.

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Google Shopping Ads workspace with product feed and shopping campaign metrics
01

Google Merchant Center setup

02

Product feed optimisation

03

Shopping campaign management

04

Product group segmentation

Process

How It Works

A proven process to deliver results for your business.

01

Product Feed Setup

We set up and optimise your Google Merchant Center product feed — ensuring accurate titles, descriptions, images, prices, and availability for every product in your catalogue.

02

Campaign Structure

We build a strategic campaign structure with product groups segmented by category, brand, margin, or performance — allowing granular bid control and budget allocation.

03

Launch & Bidding

We launch your Shopping campaigns with smart bidding strategies tailored to your goals — whether maximising revenue, maintaining target ROAS, or driving volume.

04

Optimisation

We continuously optimise product titles, bids, negative keywords, and campaign structure based on performance data to improve ROAS and reduce wasted spend.

05

Scale & Expand

As we identify your best-performing products and audiences, we scale budgets and expand into Performance Max campaigns to reach customers across Google's entire network.

Deliverables

What's Included

Everything you get when you work with us.

Google Merchant Center setup
Product feed optimisation
Shopping campaign management
Product group segmentation
Negative keyword management
ROAS tracking & optimisation
Competitor price monitoring
Monthly performance reporting
FAQ

Shopping Ads FAQs

how to set up google shopping ads singapore
Setting up Google Shopping Ads requires a Google Merchant Center account, a product data feed connected to your e-commerce platform, and a linked Google Ads account. The feed must include accurate product titles, descriptions, images, prices, and availability. TerrisDigital handles the entire setup process for clients, typically completing it within 1–2 weeks from start to live campaigns.
google shopping ads cost singapore
Google Shopping Ads in Singapore operate on a cost-per-click model, with average CPCs ranging from SGD 0.30–1.50 depending on your product category and competition. A minimum monthly ad spend of SGD 1,500–3,000 is recommended for a meaningful product catalogue. Shopping Ads often deliver better ROAS than text ads because users see the product image and price before clicking.
what is a good roas for google shopping ads
A good ROAS for Google Shopping Ads typically ranges from 4:1 to 10:1, meaning SGD 4–10 in revenue for every SGD 1 spent on ads. The actual figure depends on your product margins, average order value, and competition. TerrisDigital's e-commerce clients in Singapore commonly achieve 5:1–8:1 ROAS after 2–3 months of feed and campaign optimisation.
google shopping ads vs search ads which converts better for ecommerce
Google Shopping Ads typically outperform Search Ads for e-commerce because they display product images, prices, and ratings directly in search results. Shoppers can evaluate the product before clicking, which leads to higher click-through rates and better conversion rates. Shopping Ads also tend to have lower CPCs than competitive text ad keywords in retail categories.
how to optimise google shopping product feed
The most impactful optimisations are writing keyword-rich product titles (include brand, product type, key attributes), using high-quality images on white backgrounds, ensuring accurate pricing and availability, and selecting the correct Google product categories. TerrisDigital rewrites product titles and descriptions for every client feed, which typically improves impression share by 30–50% within the first month.
can you run google shopping ads with shopify
Yes, Shopify integrates seamlessly with Google Merchant Center through the Google Channel app. This automatically syncs your product catalogue, prices, and inventory in real time. However, the default Shopify feed often needs significant optimisation — rewriting titles, improving descriptions, and fixing category mappings — to compete effectively in Shopping results.
google merchant center keeps disapproving my products how to fix
Common reasons for product disapprovals include mismatched prices between your site and feed, missing GTIN or brand identifiers, policy violations in product images, and landing page issues. Each disapproval has a specific fix — from updating structured data on your website to reformatting images. TerrisDigital audits and resolves Merchant Center disapprovals as part of every Shopping Ads engagement.
how long does google shopping take to start generating sales
Google Shopping Ads can start generating clicks and sales within days of launch, as products appear immediately in search results once approved. However, allow 3–4 weeks for Google's algorithm to optimise bidding and for your campaign manager to gather enough data to identify top-performing products and refine the campaign structure.
google shopping ads minimum budget for small online store
Small online stores with 20–50 products can run effective Shopping campaigns with as little as SGD 800–1,500 per month in ad spend. Smaller catalogues are actually easier to optimise because each product listing gets individual attention. The key is concentrating your budget on your highest-margin or best-selling products rather than spreading it across everything.
what is performance max and should i use it instead of google shopping
Performance Max is Google's AI-driven campaign type that serves ads across Search, Shopping, Display, YouTube, and Gmail simultaneously. It often outperforms standard Shopping campaigns for broad reach, but gives you less control over placements and bidding. Many Singapore advertisers run both — standard Shopping for granular control on top products and Performance Max to capture additional conversions across Google's network.
how to compete with bigger brands on google shopping ads
Smaller stores can compete by focusing on long-tail product searches, maintaining competitive pricing on key items, building up product reviews, and using high-quality lifestyle images instead of generic stock photos. Niche products with less competition often deliver the best ROAS. TerrisDigital helps smaller e-commerce brands identify product segments where they can win against larger competitors.
do google shopping ads work for singapore local delivery only stores
Yes, Google Shopping Ads support geographic targeting so you can show products only to users in Singapore or specific areas within the country. You need to set shipping rates and delivery zones in your Merchant Center account. Local-only stores often see strong conversion rates because they can offer faster delivery times compared to international competitors.
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Ready to Start?

Ready to Sell More Products with Google Shopping?

Let us set up and optimise Google Shopping campaigns that drive product sales and revenue. Get started with a free consultation.

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