Get Google Shopping ads in Singapore that sell your best products

Create a Google Merchant Center account, verify your website, add shipping and returns details, upload a product feed, link it to Google Ads, and create a Shopping or Performance Max campaign. Most of the work is getting the feed right so products are approved.

With me, running them is SGD 2,500 a month, flat for ad budgets up to SGD 10,000, including the website. What you pay Google per click depends on your products and how many other shops sell them.

For products, Shopping usually wins, because people see the photo and price before they click, so the clicks you pay for are more likely to buy. Search ads still work well for your brand name and for categories.

Put the words people search into product titles, use clean images on plain backgrounds, keep prices and stock in sync with your shop, and fill in attributes like brand, colour, size and GTIN where you have them.

Common reasons are prices or stock that don't match the website, missing shipping or returns information, image problems, or products in restricted categories. Merchant Center's diagnostics say which, and most can be fixed in the feed.

A Google campaign type that runs your products across Search, Shopping, YouTube, Display and Gmail from one campaign. It can work well with good conversion tracking and enough sales data. For a new shop, I often start with a standard Shopping campaign for more control.

Yes, by picking battles: focus on products where your price, range or delivery is competitive, use specific product titles, and avoid bidding hard on generic searches the big brands dominate.

Yes. You target Singapore and set your shipping details for local delivery, so your products show to people searching here.