E-Commerce SEO Services in Singapore

Shopify SEO starts with fixing the platform's default limitations — cleaning up duplicate URLs from collections, optimising product titles and meta descriptions, compressing images, and adding product schema markup. Then focus on building unique product descriptions, creating SEO-friendly collection pages with keyword-rich content, and earning backlinks. TerrisDigital specialises in Shopify SEO for Singapore stores and typically delivers 30–50% organic traffic growth within 6 months.

For small e-commerce businesses, focus on your top 20% of products first — the ones with the highest margins and search volume. Optimise those product pages with unique descriptions, proper schema markup, and targeted keywords. Build strong category pages with helpful buying guides, and earn backlinks through digital PR. This focused approach delivers faster ROI than trying to optimise everything at once.

E-commerce SEO in Singapore typically costs between SGD 1,500 and SGD 5,000 per month depending on the size of your product catalogue, platform, and competition level. Stores with under 100 products sit at the lower end, while larger catalogues with thousands of SKUs require more extensive work. TerrisDigital provides transparent pricing with a detailed scope after auditing your store.

Effective product descriptions include the target keyword naturally, highlight unique selling points, answer common buyer questions, and provide specific details like dimensions, materials, and use cases. Never copy manufacturer descriptions — Google penalises duplicate content. Aim for 150–300 words per product page, and include bullet points for scannability alongside a narrative paragraph for SEO depth.

Google Shopping ads deliver immediate product visibility and sales but cost SGD 0.30–SGD 2.00 per click, which adds up quickly. E-commerce SEO takes 4–6 months to gain traction but generates free organic traffic indefinitely once you rank. The most profitable Singapore e-commerce businesses invest in both — shopping ads for immediate revenue and SEO for compounding long-term growth that lowers overall customer acquisition costs.

Category pages are often the highest-value pages for e-commerce SEO. Add a keyword-optimised H1 heading, write 200–500 words of unique introductory content above or below the product grid, use internal links to related categories, implement breadcrumb navigation, and add FAQ sections targeting long-tail keywords. TerrisDigital has seen properly optimised category pages outrank product pages for high-volume commercial keywords.

Common reasons include thin or duplicate product descriptions, missing or incorrect schema markup, poor site architecture with orphaned products, slow page speeds, cannibalised keywords across similar products, and a weak backlink profile. Run your store through Google Search Console to check for indexation issues. A comprehensive e-commerce SEO audit can identify and prioritise every issue holding your store back.

Product schema markup is structured data code that tells Google your page contains a product with specific attributes like price, availability, reviews, and brand. It enables rich results in search — showing star ratings, pricing, and stock status directly in Google — which can increase click-through rates by 25–35%. Every e-commerce store should implement product schema on all product pages.

Never delete out-of-stock product pages that have SEO value — they may have backlinks and existing rankings. Instead, keep the page live with a clear "out of stock" notice, suggest alternative products, and offer a back-in-stock notification signup. If the product is permanently discontinued, 301 redirect the URL to the most relevant alternative product or category page to preserve link equity.

While cart abandonment is primarily a UX issue, SEO plays a role by ensuring the right traffic lands on your store. Target transactional keywords with high purchase intent, optimise product pages to answer objections before checkout, improve page speed (each second of delay reduces conversions by 7%), and use structured data to set accurate expectations about pricing and availability before users even click.

WooCommerce SEO starts with installing a solid SEO plugin like Rank Math or Yoast, then optimising your permalink structure, product titles, meta descriptions, and image alt text. Fix common WooCommerce issues like duplicate content from tag pages and attachment URLs, speed up your site with caching and image optimisation, and build unique category and product content. TerrisDigital works extensively with WooCommerce stores in Singapore and can audit your store for quick wins.

Most e-commerce stores see initial organic traffic improvements within 3–4 months, with meaningful revenue growth from organic search within 5–8 months. Quick wins like fixing technical issues and optimising top product pages can show results sooner. By month 6–12, the compounding effect of product page optimisations, category content, and link building typically delivers a strong positive ROI that continues growing.