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Search Ads

Capture High-Intent Searches

Google Search Ads Management in Singapore

Google Search Ads put your business in front of customers at the exact moment they are searching for what you offer. Unlike social media advertising, search ads capture high-intent traffic — people who are actively looking to buy. At TerrisDigital, we create and manage Google Search campaigns that maximise your ad spend and deliver qualified leads consistently.

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Google Search Ads workspace with keyword bids and ad performance metrics
01

Keyword research & targeting

02

Ad copy creation & testing

03

Campaign structure & setup

04

Ad extensions configuration

Process

How It Works

A proven process to deliver results for your business.

01

Keyword Research & Strategy

We research high-intent keywords your potential customers are searching for, analyse competition and cost-per-click data, and build a keyword strategy designed to maximise ROI.

02

Ad Copy & Extensions

We write compelling ad copy with strong calls to action and set up all relevant ad extensions — sitelinks, callouts, structured snippets, and call extensions — to maximise ad real estate.

03

Campaign Structure

We build tightly themed campaigns and ad groups with granular keyword targeting, negative keyword lists, and bid strategies tailored to your goals and budget.

04

Launch & Monitor

We launch your campaigns and monitor performance daily — adjusting bids, pausing underperformers, and ensuring your budget is allocated to the highest-converting keywords.

05

Optimise & Scale

We continuously optimise your campaigns using search term reports, Quality Score improvements, and conversion data to lower costs and increase lead volume over time.

Deliverables

What's Included

Everything you get when you work with us.

Keyword research & targeting
Ad copy creation & testing
Campaign structure & setup
Ad extensions configuration
Negative keyword management
Bid strategy optimisation
Conversion tracking setup
Monthly performance reporting
FAQ

Search Ads FAQs

how much do google search ads cost per click singapore
The average cost per click for Google Search Ads in Singapore ranges from SGD 1–8 for most industries, though competitive sectors like insurance, legal, and finance can exceed SGD 15–30 per click. TerrisDigital helps clients lower CPC by improving Quality Scores and targeting long-tail keywords that convert at a fraction of the cost.
google search ads vs seo which is better
Google Search Ads deliver instant visibility at the top of search results, while SEO builds free organic traffic over 3–6 months. For most Singapore businesses, the best approach is running both simultaneously — Search Ads for immediate leads while SEO compounds long-term. TerrisDigital often manages both channels together for clients to maximise total search visibility.
how long does it take for google search ads to work
Google Search Ads can start generating clicks and leads within 24–48 hours of launch. However, the first 2–4 weeks are a critical learning phase where Google's algorithm and your campaign manager gather conversion data. Most campaigns reach peak performance after 6–8 weeks of continuous optimisation.
are google search ads worth it for small business singapore
Yes, Google Search Ads are one of the most effective channels for Singapore SMEs because you only pay when someone clicks your ad. Small businesses can start with budgets as low as SGD 1,000–1,500 per month by focusing on high-intent, lower-competition keywords. TerrisDigital helps SMEs compete with larger companies by targeting niche search terms that bigger brands often overlook.
what is a good conversion rate for google search ads
The average conversion rate for Google Search Ads across industries is 3–5%, but well-optimised campaigns in Singapore regularly achieve 8–15% for service-based businesses. Key factors include keyword intent, ad relevance, and landing page quality. Industries like healthcare, education, and home services tend to see higher conversion rates due to strong buyer intent.
how to reduce cost per click on google ads
The most effective ways to lower CPC are improving your Quality Score (through better ad relevance and landing pages), using exact match and phrase match keywords instead of broad match, adding negative keywords to block irrelevant searches, and writing highly specific ad copy. TerrisDigital typically improves client Quality Scores from 5–6 to 8–9 within the first two months, which directly reduces what you pay per click.
what is quality score in google ads and why does it matter
Quality Score is Google's 1–10 rating of your ad relevance, expected click-through rate, and landing page experience. A higher Quality Score means you pay less per click and get better ad positions. For example, an ad with a Quality Score of 9 can pay 50% less than a competitor with a score of 5 for the same keyword placement.
google search ads minimum budget singapore
There is no official minimum budget for Google Search Ads, but practically you need at least SGD 1,000–1,500 per month in ad spend to gather enough data for meaningful optimisation in Singapore. For competitive industries like legal, renovation, or tuition, SGD 2,500–5,000 per month is more realistic to achieve consistent lead volume.
can google ads target specific areas in singapore
Yes, Google Ads supports location targeting by postal codes, neighbourhoods, or a radius around your business address. This is especially valuable for local service businesses like clinics, tuition centres, and F&B outlets. TerrisDigital uses geo-targeting combined with location bid adjustments to concentrate your budget on the areas that generate the most customers.
how do i know if my google ads agency is doing a good job
Look for declining cost per lead over time, improving Quality Scores, transparent access to your own Google Ads account, and regular reporting with clear conversion data. A good agency should be proactively adding negative keywords, testing new ad copy, and adjusting bids weekly — not just setting campaigns and forgetting them.
what is the difference between google ads and google local service ads
Google Search Ads appear at the top of results with a "Sponsored" label and charge per click. Local Service Ads appear above Search Ads with a "Google Guaranteed" badge and charge per lead instead. Local Service Ads are currently available for select service categories in Singapore and are ideal for home services, while Search Ads offer broader keyword targeting and more control over messaging.
how to stop competitors from clicking my google ads
Google's built-in invalid click detection automatically filters most fraudulent clicks and credits your account. Beyond that, you can exclude specific IP addresses, set up click fraud monitoring tools, and use audience targeting to focus on genuine prospects. In practice, click fraud accounts for a small percentage of total spend, and these safeguards keep your budget well protected.
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Ready to Start?

Ready to Capture High-Intent Searches?

Let us build a Google Search Ads strategy that puts your business in front of ready-to-buy customers. Get started with a free consultation.

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