how much does a landing page cost to design
A professionally designed landing page in Singapore typically costs between SGD 1,500 and SGD 5,000 depending on the complexity, copywriting requirements, and integrations needed. A simple lead capture page starts around SGD 1,500, while a long-form sales page with custom graphics, video, and advanced form logic costs more. This is a one-time investment that can dramatically improve the ROI of your ad campaigns.
what makes a good landing page
A good landing page has one clear goal, a compelling headline that matches the ad or link that brought the visitor, benefit-focused copy, strong social proof like testimonials or reviews, a prominent call-to-action, fast load speed under 3 seconds, and mobile-responsive design. At TerrisDigital, we follow these principles on every landing page and remove navigation and distractions to keep visitors focused on converting.
landing page vs website what is the difference
A website is a multi-page site with navigation, covering various aspects of your business. A landing page is a single standalone page designed for one specific conversion goal — like capturing leads or driving purchases. Landing pages remove navigation and distractions to focus visitors on one action, which is why they typically convert at 5–15% compared to 1–3% for standard website pages.
how to increase landing page conversion rate
The most effective ways to increase landing page conversions include writing a headline that matches your ad copy exactly, adding social proof above the fold, reducing form fields to the minimum needed, using a contrasting CTA button colour, improving page load speed, and adding urgency or scarcity elements where genuine. A/B testing each element systematically is the fastest path to higher conversion rates.
do i need a landing page for google ads
Yes, using a dedicated landing page for Google Ads significantly improves both your conversion rate and your Quality Score, which directly lowers your cost-per-click. Sending ad traffic to your homepage is one of the most common and costly mistakes — your homepage has too many navigation options and no single focus. TerrisDigital designs landing pages specifically optimised for Google Ads with proper message match and fast load times.
how long does it take to design a landing page
A single landing page typically takes 2 to 3 weeks from brief to launch, including strategy, copywriting, design, development, and testing. If you need the page urgently for a campaign launch, expedited timelines of 5–7 business days are possible for simpler pages. TerrisDigital also offers A/B testing setup so you can optimise performance after launch.
landing page for facebook ads best practices
Landing pages for Facebook Ads need to load fast on mobile since over 80% of Facebook traffic in Singapore is mobile, match the visual style and messaging of your ad creative, use short forms or click-to-call CTAs for lower friction, and include the Meta Pixel for conversion tracking and retargeting. Consistency between your ad and landing page is critical — any disconnect causes visitors to bounce immediately.
should i use a landing page builder or hire a designer
Landing page builders like Unbounce or Leadpages are good for quick, simple pages, but they often produce generic-looking results, have limited customisation, and charge monthly fees that add up. A custom-designed landing page from a professional is a one-time investment that typically converts 30–50% better because every element is tailored to your specific audience and offer.
what is a good conversion rate for a landing page
Average landing page conversion rates are 2–5% across industries, but well-optimised pages routinely achieve 10–15% or higher. Conversion rates vary significantly by industry, offer quality, and traffic source — warm retargeting traffic converts much higher than cold audiences. At TerrisDigital, we set up analytics and A/B testing so you can track your exact conversion rate and improve it over time.
can a landing page help reduce cost per lead
Absolutely. A well-designed landing page can reduce your cost-per-lead by 30–60% compared to sending traffic to a generic website page. By matching the ad message precisely, removing distractions, and optimising the form experience, more visitors convert — meaning you pay the same ad spend but generate significantly more leads. This makes landing pages one of the highest-ROI investments in any ad campaign.
do landing pages need seo or are they just for ads
Landing pages are primarily designed for paid traffic campaigns, but they can also rank organically if built with SEO in mind. For ad-focused landing pages, you typically noindex them to keep your SEO clean. However, some businesses create SEO-optimised landing pages targeting specific long-tail keywords to capture organic search traffic alongside their paid campaigns.
how to track landing page performance properly
Proper landing page tracking requires Google Analytics with conversion goals configured, UTM parameters on all traffic sources, conversion tracking pixels for your ad platforms like Google Ads and Meta, and ideally a heatmap tool like Hotjar to see how visitors interact with your page. TerrisDigital sets up comprehensive tracking on every landing page so you get clear visibility into visitor behaviour, conversion rates, and cost per lead.