Get YouTube ads in Singapore that reach the people most likely to buy

YouTube ads run on an auction, so cost depends on the audience and format. With me, running them is part of the Website and Google Ads plan, SGD 2,545 a month flat for ad budgets up to SGD 10,000. Video production is separate.

They can be for remarketing to past visitors and for products that sell better on video. For a first campaign, Search ads usually bring enquiries faster, because they reach people already looking.

YouTube lets you target people by what they search on Google and YouTube, and remarket to your site visitors. TikTok reaches a younger, scrolling audience cheaply with very short videos. The best choice depends on where your customers spend time.

Skippable in-stream ads, which viewers can skip after five seconds; non-skippable in-stream ads; six-second bumper ads; and in-feed video ads that appear in search results and recommendations. Each suits a different goal.

Not always. A clear phone video that gets to the point in the first five seconds can outperform a polished one that doesn't. The message matters more than the production.

Yes, with a campaign set up for conversions, a clear call to action, and tracking on the page people land on. Judging YouTube on views alone tells you nothing about enquiries.

As long as it needs to be, with the point made in the first five seconds. Bumper ads are six seconds; skippable ads are often 15 to 60 seconds. Shorter usually holds attention better.

Once the video is ready and uploaded to YouTube, a campaign can be set up and reviewed by Google within days. Most of the lead time is the video itself.