YouTube Ads Management in Singapore

YouTube Ads in Singapore operate on a cost-per-view (CPV) model, with typical costs of SGD 0.03–0.10 per view for skippable in-stream ads. You only pay when someone watches at least 30 seconds or interacts with your ad. A minimum monthly budget of SGD 1,000–2,000 is recommended for meaningful reach and enough data to optimise effectively.

Yes, YouTube Ads can be very effective for small businesses because the cost-per-view is low and you only pay for engaged viewers. Even SGD 1,000 per month can generate 10,000–30,000 video views from targeted Singapore audiences. TerrisDigital helps small businesses create impactful video ads without needing expensive production — well-scripted simple videos often outperform polished corporate content.

YouTube excels at longer-form storytelling (15 seconds to 3 minutes) and reaches a broad age demographic, while TikTok favours short, trend-driven content skewing younger (18–34). YouTube also benefits from Google's intent-based targeting using search data. For Singapore businesses, YouTube is stronger for awareness and consideration, while TikTok drives higher engagement and virality among younger audiences.

The main YouTube ad formats are skippable in-stream ads (play before or during videos, viewers can skip after 5 seconds), non-skippable 15-second ads, 6-second bumper ads for quick brand recall, and in-feed discovery ads that appear in search results and recommendations. Each format serves a different objective — from broad awareness to direct response and lead generation.

Not necessarily. While high-quality production adds credibility, authentic and well-scripted videos shot on a smartphone can perform just as well or better than expensive productions. The most important factors are a strong hook in the first 5 seconds, a clear message, and a compelling call to action. TerrisDigital can produce effective video ads ranging from motion graphics to full shoots.

YouTube Ads offer targeting by demographics, interests, life events, in-market audiences (people actively researching a purchase), and custom intent audiences based on recent Google searches. You can also target viewers of specific YouTube channels or videos relevant to your industry. This search-data integration makes YouTube's targeting more intent-driven than most other video platforms.

Yes, YouTube Ads can drive direct leads and sales through conversion-focused campaign formats with clear CTAs and optimised landing pages. TerrisDigital sets up view-through and click-through conversion tracking to measure the full impact. Many Singapore service businesses generate qualified leads at SGD 15–50 per lead from well-targeted YouTube campaigns.

For brand awareness, 6-second bumper ads and 15-second non-skippable ads deliver quick recall. For consideration and storytelling, 30-second to 2-minute skippable ads perform best — you only pay if viewers watch at least 30 seconds. The first 5 seconds are critical for hooking viewers before the skip button appears, so front-load your key message.

A healthy view rate for skippable YouTube in-stream ads is 15–35%, meaning 15–35% of viewers watch past the 30-second mark. View rates below 15% suggest your targeting is too broad or your opening hook is weak. TerrisDigital optimises both creative and audience targeting to push view rates above 25%, which also improves Google's bidding efficiency for your campaigns.

YouTube ROI tracking includes direct conversions (users who click and take action), view-through conversions (users who watch your ad and later convert on your site), and brand lift metrics for larger campaigns. Google Ads attribution reporting shows how YouTube assists other channels. Monthly reports should break down cost per view, cost per conversion, and total revenue influenced.

Yes, YouTube is highly effective for B2B marketing in Singapore because you can target decision-makers through in-market audiences, job title targeting via Google's data, and custom intent audiences based on business-related search queries. B2B video content like product demos, case studies, and thought leadership pieces perform well. TerrisDigital runs B2B YouTube campaigns that reach professionals during their active research phase.

If you have existing video content, YouTube Ad campaigns can be set up and launched within 1–2 weeks including strategy, audience targeting, and campaign configuration. If video production is needed, add 2–3 weeks for scripting, filming, and editing. Once live, ads begin serving immediately and you can expect initial performance data within the first 48–72 hours.