is tiktok good for business marketing singapore
TikTok is highly effective for business marketing in Singapore, with over 2 million active users and growing. It works best for B2C businesses in F&B, retail, beauty, fitness, education, and lifestyle, but B2B companies are also seeing results. The platform's organic reach far exceeds Instagram and Facebook, meaning even new accounts can reach thousands of viewers without ad spend.
how much does tiktok advertising cost
TikTok Ads in Singapore start from SGD 500–1,000 per month for testing, with cost-per-click averaging SGD 0.20–1.00 — significantly cheaper than Facebook and Instagram. The minimum campaign budget is roughly SGD 50 per day. TerrisDigital recommends starting with Spark Ads that boost your best organic content, as these typically deliver the highest engagement and lowest cost-per-action.
tiktok vs instagram reels for business which is better
TikTok has stronger organic reach and rewards raw, authentic content, while Instagram Reels integrates with your existing Instagram ecosystem and audience. TikTok's algorithm is better at pushing content to new audiences, making it superior for discovery. Many Singapore businesses repurpose content across both platforms — shoot once for TikTok, then adapt for Reels to maximise efficiency.
how to go viral on tiktok singapore
Going viral on TikTok requires hooking viewers in the first 1–2 seconds, keeping videos under 30 seconds for higher completion rates, using trending sounds and hashtags, and posting 3–5 times per week consistently. The algorithm prioritises watch time and completion rate over follower count. TerrisDigital monitors trending formats weekly and creates content strategies designed to maximise your chances of reaching the For You Page.
is tiktok only for young people or can older audiences see my ads
TikTok is no longer just for teenagers. In Singapore, the fastest-growing demographic is users aged 30–45, and the 25–44 age group now represents a significant portion of the user base. Industries like financial services, home renovation, healthcare, and professional services are seeing strong engagement from older audiences on the platform.
tiktok marketing agency singapore cost
TikTok marketing agency fees in Singapore typically range from SGD 1,000 to SGD 4,000 per month depending on content volume, production quality, and ad management scope. This is separate from your ad spend budget. At TerrisDigital, we provide a clear cost breakdown during the free consultation — covering strategy, content creation, editing, and campaign management with no hidden fees.
how often should a business post on tiktok
For optimal growth, businesses should post 3–5 TikTok videos per week minimum. Consistency is critical because the algorithm favours active accounts and gives more distribution to creators who post regularly. Each video is a new opportunity to reach the For You Page regardless of your follower count — unlike Instagram, where reach is more tied to your existing audience size.
can tiktok actually drive sales or just brand awareness
TikTok is increasingly a sales-driving platform with features like TikTok Shop, in-app purchase links, and lead generation ads. Singapore e-commerce brands regularly generate 3–8x ROAS through a combination of organic product showcases and paid campaigns. TerrisDigital structures TikTok strategies to move audiences from discovery to purchase, not just accumulate views.
tiktok shop singapore how does it work for businesses
TikTok Shop allows Singapore businesses to sell products directly within the app through shoppable videos, live shopping streams, and a product showcase on your profile. Customers can browse and purchase without leaving TikTok. To get started, you need to register as a TikTok Shop seller, upload your product catalogue, and create content that tags your products — the platform handles checkout and payment processing.
how to create tiktok content for business without showing face
Many successful business TikTok accounts use product demonstrations, text overlay tutorials, behind-the-scenes footage, stop-motion videos, screen recordings, and voiceover content without showing anyone's face. Product-focused and educational content often performs just as well as personality-driven videos. The key is delivering value or entertainment in a format that feels native to the platform.
how long does tiktok marketing take to see results
TikTok can deliver results faster than most platforms due to its strong organic reach — some videos gain significant traction within days of posting. Consistent growth typically builds over 4–8 weeks of regular posting. Paid TikTok campaigns start delivering traffic and leads within the first week of launch, making it one of the faster platforms for generating measurable business outcomes.
do tiktok ads work for service based businesses singapore
TikTok Ads work well for service businesses in Singapore including fitness studios, clinics, tuition centres, salons, and professional services. The key is creating educational or behind-the-scenes content that showcases your expertise rather than running traditional advertisements. Lead generation ads with in-app forms have proven especially effective for service businesses, often delivering leads at SGD 5–20 each.
