how much does social media management cost singapore
Social media management packages in Singapore typically range from SGD 1,200 to SGD 5,000 per month depending on the number of platforms managed, posting frequency, content complexity, and whether paid advertising is included. Managing 2–3 platforms with 3–5 posts per week each is the most common scope. TerrisDigital provides transparent pricing based on your specific requirements during a free consultation.
should i hire a social media manager or agency
A full-time social media manager in Singapore costs SGD 3,000–5,000 per month in salary alone, plus CPF, tools, and training costs. An agency provides a full team — strategist, designer, copywriter, and account manager — for a similar or lower monthly investment. Agencies also bring cross-industry expertise and access to professional tools. For most Singapore SMEs, an agency delivers better value unless you need someone on-site daily.
how many social media platforms should a business be on
Most Singapore businesses should focus on 2–3 platforms where their target audience is most active, rather than spreading thin across every platform. Quality and consistency on fewer platforms outperforms sporadic posting across many. B2B businesses typically focus on LinkedIn and Facebook, while B2C brands prioritise Instagram, Facebook, and TikTok depending on their demographic.
how often should a business post on social media
For optimal results, aim for 3–5 posts per week per platform, plus daily Stories on Instagram. Posting less than 3 times per week makes it difficult to build momentum with the algorithm and your audience. TerrisDigital creates monthly content calendars that maintain a consistent posting rhythm across all platforms, ensuring your accounts stay active and engaging without the daily stress of content creation.
is social media marketing worth it for small business singapore
Social media marketing is one of the most cost-effective ways for Singapore SMEs to build brand awareness, engage customers, and drive leads. Consistent posting builds trust and keeps your business top-of-mind — 78% of consumers say social media influences their purchasing decisions. The key is having a strategy behind your posts rather than posting randomly, which often does more harm than good.
what should a business post on social media
Effective social media content follows the 80/20 rule — 80% value-driven content such as tips, behind-the-scenes, customer stories, and industry insights, and 20% promotional content about your products or services. The best-performing formats are short-form video, carousel posts, and interactive content like polls and Q&As. Each post should have a clear purpose and call-to-action aligned with your business goals.
how to measure social media roi for business
Track social media ROI by monitoring engagement rates, website traffic from social channels, leads generated, conversion rates, and revenue attributed to social media touchpoints. Use UTM parameters on all links to track traffic in Google Analytics. TerrisDigital provides monthly reports covering all key metrics with clear KPIs set at the start of the engagement, so you always know exactly what your investment delivers.
social media management what does it include
Comprehensive social media management includes strategy development, content creation and graphic design, copywriting, scheduling and publishing, community management such as responding to comments and messages, hashtag research, monthly analytics reporting, and ongoing strategy optimisation. Some agencies also include paid advertising management. TerrisDigital handles everything end-to-end so you can focus on running your business.
do i lose control of my brand when outsourcing social media
You maintain full control when working with a reputable agency. The standard process involves developing brand guidelines and a content calendar that you review and approve before anything is published. You provide feedback, request changes, and set the direction. TerrisDigital creates a detailed brand voice guide during onboarding and all content goes through client approval before posting.
how long before social media marketing shows results
Expect to see engagement improvements within 4–6 weeks of consistent, strategic posting. Meaningful follower growth and traffic increases typically develop over 2–3 months. Building a social media presence that consistently drives leads and sales takes 3–6 months of sustained effort. Paid social media campaigns can accelerate results significantly, delivering traffic and leads within the first week.
best social media platform for business in singapore
The best platform depends on your target audience: Facebook has the broadest reach across all age groups in Singapore, Instagram excels for visual and lifestyle brands targeting 18–40 year olds, LinkedIn is essential for B2B businesses, and TikTok is the fastest-growing platform for reaching under-40 audiences. Most businesses perform best by mastering 2–3 platforms rather than attempting to cover all of them.
why is my business social media not getting engagement
Low engagement typically results from inconsistent posting, overly promotional content, poor visual quality, not engaging with your audience in return, or posting at the wrong times. The algorithm on every platform rewards accounts that post consistently and generate genuine interaction. Start by auditing your content mix, improving visual quality, adding strong hooks in the first line of captions, and actively responding to every comment and message.
