is content marketing worth it for small business
Content marketing is one of the most cost-effective strategies for small businesses because it builds long-term organic traffic that compounds over time. Unlike paid ads that stop generating results when you stop paying, a well-written blog post can generate leads for years. For Singapore SMEs competing against larger players, content marketing helps you build authority and search visibility without massive advertising budgets.
how long does content marketing take to work
Content marketing typically takes 3–6 months to show meaningful improvements in organic traffic and keyword rankings. The first 1–2 months focus on building your content foundation, months 3–4 show early ranking improvements, and months 5–6 bring compounding traffic growth. TerrisDigital clients typically see a 40–100% increase in organic traffic within the first 6 months of a consistent content programme.
how much does content marketing cost in singapore
Content marketing packages in Singapore typically range from SGD 1,500 to SGD 6,000 per month depending on content volume, formats, and research complexity. This includes strategy, keyword research, writing, SEO optimisation, and distribution. A basic package of 4 blog posts per month starts around SGD 1,500, while comprehensive programmes with guides, videos, and email content cost more.
content marketing vs paid ads which is better
Paid ads deliver immediate traffic and leads but stop working when you stop paying. Content marketing builds sustainable organic growth that compounds over time — a single blog post can generate traffic for years. For most Singapore businesses, the best approach is running paid ads for quick wins while building your content library in parallel for long-term, cost-effective lead generation.
how many blog posts per month do i need for seo
For most Singapore businesses, 4–8 quality blog posts per month is the sweet spot for building organic traffic. Quality matters far more than quantity — a well-researched, 1,500–2,000 word article that thoroughly answers a search query will outperform ten thin, 300-word posts. TerrisDigital focuses every piece of content on a specific keyword opportunity with genuine value for readers.
does content marketing help with google rankings
Content marketing and SEO are deeply connected. Publishing keyword-optimised content regularly signals to Google that your site is active and authoritative. Each piece of content targets specific search queries your potential customers are using. Over time, a strong content library builds your domain authority, earns backlinks naturally, and drives sustainable organic traffic that does not depend on ad spend.
what type of content works best for lead generation
The highest-converting content types for lead generation are long-form guides and whitepapers offered as gated downloads, comparison and "best of" articles that capture bottom-of-funnel searches, case studies with specific results, and how-to content that demonstrates expertise. Blog posts drive top-of-funnel awareness, while detailed guides and templates convert visitors into leads. A strategic mix across the funnel delivers the best results.
how to measure content marketing roi
Track content marketing ROI by measuring organic traffic growth, keyword rankings, leads generated from content pages, conversion rates, and revenue attributed to content-driven leads. Use Google Analytics to see which blog posts drive the most traffic and conversions. TerrisDigital provides monthly reports showing exactly which content pieces generate results and how your overall content investment translates into business outcomes.
should i write my own blog posts or hire a content agency
Writing your own content is cost-effective but requires 4–6 hours per quality blog post plus SEO knowledge. A content agency brings keyword research expertise, consistent publishing schedules, professional writing, and strategic planning. Most Singapore business owners find their time is better spent on core business activities while professionals handle content creation — the quality and consistency of output is typically significantly higher.
can content marketing work for niche or technical industries
Content marketing is especially powerful for niche and technical industries because there is less competition for specialised keywords. TerrisDigital has experience creating content for legal, medical, engineering, fintech, and logistics businesses. For technical topics, we invest time in research and work with your subject matter experts to produce authoritative content that builds trust with your professional audience.
how to create a content strategy for my singapore business
An effective content strategy starts with keyword research to identify what your target customers are searching for, competitor analysis to find content gaps, and audience mapping to understand their questions at each buying stage. Then create an editorial calendar with a mix of blog posts, guides, and multimedia content targeting those opportunities. TerrisDigital handles this entire process and presents a monthly content plan for approval.
what is evergreen content and why does it matter
Evergreen content covers topics that remain relevant and valuable over time — such as how-to guides, industry fundamentals, and FAQs. Unlike news or trend-based content that loses relevance quickly, evergreen content drives consistent organic traffic for months and years after publication. Building a library of evergreen content is the foundation of a sustainable content marketing strategy that generates compounding returns.
