how to grow instagram followers for business singapore
Growing a business Instagram account in Singapore requires consistent posting of 3–5 times per week, a strong Reels strategy, niche hashtag research, and active community engagement. Organic growth typically yields 200–800 new followers per month when done well. TerrisDigital combines organic strategies with targeted paid promotion to accelerate follower growth while ensuring new followers are genuinely interested in your products or services.
instagram reels vs posts which is better for business
Reels currently receive 2–3 times more reach than static feed posts because Instagram's algorithm prioritises short-form video content. However, carousel posts still outperform single images for engagement and saves. The best Instagram strategy uses Reels for discovery and reaching new audiences, carousels for education and engagement, and Stories for daily connection with existing followers.
how much does instagram advertising cost singapore
Instagram Ads in Singapore typically cost SGD 0.40–1.80 per click and SGD 6–25 per lead depending on your industry and targeting. A minimum ad spend of SGD 800–1,500 per month is recommended for meaningful results. Organic management packages from agencies like TerrisDigital start from SGD 1,200 per month, which includes content creation, scheduling, and engagement management.
is instagram good for local business marketing
Instagram is one of the most effective platforms for local Singapore businesses, particularly in F&B, retail, beauty, fitness, and lifestyle industries. Singapore has one of the highest Instagram penetration rates in Southeast Asia. Features like location tags, local hashtags, and the Explore page make it easy for nearby customers to discover your business organically.
how often should a business post on instagram
For optimal growth and engagement, businesses should post 3–5 feed posts per week, including at least 2–3 Reels, plus daily Stories. Consistency matters more than volume — posting sporadically hurts your algorithm ranking. At TerrisDigital, we create monthly content calendars for our clients to maintain a steady, strategic posting rhythm without the daily stress of content creation.
instagram marketing agency singapore worth it
Hiring an Instagram agency is worth it if your in-house team lacks the time or expertise to post consistently, create professional content, and run paid campaigns. Managing Instagram properly takes 10–15 hours per week. An agency brings strategic thinking, professional design tools, and platform expertise that typically generates better results than sporadic DIY posting.
how to sell on instagram in singapore
Selling on Instagram in Singapore involves setting up Instagram Shopping with your product catalogue, creating shoppable posts and Reels, running conversion-focused ad campaigns, and using Stories with link stickers to drive traffic to your store. Businesses that combine organic product showcases with targeted retargeting ads see the best results — typically 3–5x return on ad spend for e-commerce.
instagram vs tiktok for business which is better
Instagram works better for polished, lifestyle-driven brands and has a broader age demographic in Singapore, while TikTok rewards raw, authentic content and has stronger organic reach for new accounts. Instagram's ecosystem is more mature for shopping and lead generation. Many Singapore businesses repurpose content across both platforms — TerrisDigital can help you evaluate which platform or combination delivers the best ROI.
what is a good engagement rate on instagram singapore
A good engagement rate for business accounts on Instagram in Singapore is 1–3% for accounts with 1,000–10,000 followers, and 0.5–1.5% for larger accounts above 10,000 followers. Engagement rates below 1% typically indicate content quality issues or an inactive follower base. Reels tend to deliver higher engagement rates than static posts, often reaching 3–5% for well-performing content.
can instagram generate leads not just followers
Instagram is a proven lead generation platform when used strategically. Lead form ads, link-in-bio tools, Story link stickers, and DM automation can all drive enquiries and conversions. TerrisDigital structures Instagram campaigns to move audiences from awareness to action — our clients consistently generate measurable leads, website traffic, and direct sales, not just vanity metrics like likes and follows.
best time to post on instagram singapore
The best posting times for Singapore audiences are generally 7–9 AM during the morning commute, 12–1 PM during lunch, and 7–9 PM in the evening. However, optimal times vary by industry and audience. Instagram Insights shows when your specific followers are most active — we recommend testing different time slots over 4–6 weeks and letting actual data guide your posting schedule.
how long does it take to see results from instagram marketing
Organic Instagram growth is a gradual process — expect meaningful improvements in reach and engagement within 6–8 weeks of consistent, quality posting. Paid Instagram campaigns start delivering traffic and leads within the first week. Building a strong, engaged following that drives consistent business results typically takes 3–6 months of sustained effort combining both organic and paid strategies.
