how much do facebook ads cost in singapore
Facebook Ads in Singapore typically cost SGD 0.50–2.00 per click and SGD 5–30 per lead depending on your industry and targeting. Most businesses need a minimum ad spend of SGD 1,000–2,000 per month to generate meaningful data and results. At TerrisDigital, we help clients allocate budgets strategically so every dollar works harder across campaigns.
is facebook marketing still effective 2025
Yes, Facebook remains one of the most effective advertising platforms with over 4 million active users in Singapore alone. The platform's targeting capabilities, especially custom audiences and lookalike audiences, still outperform most alternatives for cost-per-lead. The key is proper campaign structure, compelling creatives, and continuous optimisation — businesses that treat it as "set and forget" see poor results.
facebook ads vs google ads which is better
Google Ads captures high-intent users actively searching for your product, while Facebook Ads generates demand by reaching people who match your ideal customer profile but aren't searching yet. For most Singapore businesses, the best strategy combines both — Google Ads for bottom-of-funnel conversions and Facebook Ads for awareness and retargeting. TerrisDigital often runs both platforms together to maximise overall ROI.
how to reduce cost per lead on facebook ads
The most effective ways to lower your Facebook CPL are improving ad creative quality, narrowing audience targeting, using lookalike audiences based on existing customers, and testing multiple ad variations simultaneously. Retargeting warm audiences typically delivers 30–50% lower cost-per-lead than cold traffic campaigns. Regularly refreshing creatives every 2–3 weeks also prevents ad fatigue that drives costs up.
how long does it take for facebook ads to work
Most Facebook Ad campaigns start generating leads within the first 1–2 weeks of launch. However, the algorithm needs 3–7 days and roughly 50 conversion events to exit the learning phase and optimise effectively. True campaign optimisation happens over 4–8 weeks as you gather enough data to refine audiences, creatives, and bidding strategies.
do facebook ads work for small business singapore
Facebook Ads are particularly effective for small businesses in Singapore because the platform allows granular targeting even with modest budgets. Businesses spending as little as SGD 1,000 per month can reach thousands of potential customers in specific demographics, locations, and interest groups. TerrisDigital works with many Singapore SMEs that consistently generate positive returns from Facebook advertising.
how to track facebook ads conversions properly
Proper Facebook Ads tracking requires installing the Meta Pixel on your website, setting up the Conversions API for server-side tracking, and configuring custom conversion events for your key actions like form submissions, purchases, and calls. Without both browser-side and server-side tracking, you could be missing 20–30% of your actual conversions due to iOS privacy changes and browser restrictions.
what is a good return on ad spend for facebook ads
A good ROAS for Facebook Ads varies by industry — e-commerce businesses typically aim for 3x–5x ROAS, while lead generation campaigns should target a cost-per-lead that makes your sales economics work, usually SGD 10–50 per lead in Singapore. Service businesses should calculate their acceptable cost-per-acquisition based on average customer lifetime value rather than focusing on ROAS alone.
facebook ads agency singapore how much to hire
Facebook Ads agency fees in Singapore typically range from SGD 800 to SGD 3,000 per month for management, separate from your ad spend budget. The fee depends on the number of campaigns, creative production needs, and reporting complexity. At TerrisDigital, we provide transparent pricing with no hidden costs — you receive a clear quote after a free consultation based on your specific goals.
do facebook ads work for b2b companies
Facebook Ads can work well for B2B in Singapore, especially for retargeting website visitors, building brand awareness among decision-makers, and generating leads through lead form ads. While LinkedIn is the primary B2B platform, Facebook often delivers 40–60% lower cost-per-lead for certain B2B industries. The targeting options for job titles and company sizes have improved significantly.
facebook ads not getting results what to do
Poor Facebook Ad performance usually stems from one of four issues: targeting the wrong audience, weak ad creative, a poorly designed landing page, or insufficient budget for the algorithm to optimise. Start by reviewing your audience size (aim for 500,000–2,000,000), test at least 3–5 creative variations, ensure your landing page matches the ad promise, and give campaigns at least 7 days before making major changes.
do i need a big facebook page to run ads
No, you do not need a large Facebook page following to run successful ads. Facebook Ads reach users based on targeting criteria, not your page followers — even brand-new pages can run high-performing campaigns. However, having some social proof such as reviews, posts, and followers on your page helps build trust when potential customers click through to learn more about your business.
