Local SEO Services in Singapore

To rank in Google Maps in Singapore, you need a fully optimised Google Business Profile with accurate categories, a strong review profile, consistent NAP (Name, Address, Phone) citations across directories, and localised on-page content. TerrisDigital helps Singapore businesses improve their Google Maps rankings by optimising all of these signals systematically, with most clients seeing measurable improvements within 8–12 weeks.

The most effective way to get more Google reviews is to ask customers at the right moment — right after a positive experience — using a direct review link. You can also use follow-up emails, SMS reminders, and QR codes at your location. Avoid incentivising reviews, as this violates Google's policies and can result in reviews being removed.

Local SEO services in Singapore typically cost between SGD 800 and SGD 2,500 per month depending on the number of locations, industry competition, and scope of work. At TerrisDigital, our local SEO packages include Google Business Profile management, citation building, review strategy, and monthly reporting, with pricing tailored to each business.

Google Business Profile (formerly Google My Business) is a free listing that controls how your business appears in Google Maps and local search results. To optimise it, complete every field — business description, categories, hours, photos, services, and Q&A. Post weekly updates and respond to all reviews. A well-optimised profile can increase your visibility in local searches by up to 70%.

Common reasons include an unverified or suspended Google Business Profile, incorrect business categories, inconsistent NAP information across the web, a lack of reviews, or a penalty for violating Google's guidelines. TerrisDigital runs a local SEO audit to identify exactly what is preventing your business from appearing and creates a fix plan prioritised by impact.

Google Ads delivers immediate visibility but costs money for every click, while local SEO builds organic rankings that generate free leads over time. For most Singapore small businesses, the best approach is to run Google Ads for short-term results while investing in local SEO for sustainable, long-term traffic. Over 6–12 months, local SEO typically delivers a lower cost per lead.

"Near me" searches rely heavily on proximity, relevance, and prominence. You need a verified Google Business Profile, localised website content mentioning specific Singapore areas you serve, and strong citation consistency. Mobile optimisation is also critical since over 80% of "near me" searches happen on mobile devices.

Google Business Profile optimisations can show results within 2–4 weeks, while citation building and review generation typically take 2–3 months to impact rankings meaningfully. Most businesses see significant improvements in local pack visibility within 3–6 months. TerrisDigital provides monthly progress reports so you can track exactly how your local rankings are improving.

Local citations are mentions of your business name, address, and phone number on directories, social platforms, and industry websites. Consistent citations across platforms like SgLocate, Yellow Pages Singapore, and Yelp help Google verify your business legitimacy and improve your local rankings. Inconsistent or outdated citations can actually hurt your visibility.

Outranking competitors in the local 3-pack requires more reviews with higher ratings, better citation consistency, a more complete Google Business Profile, and stronger on-page local signals. TerrisDigital starts every local SEO engagement with a competitor gap analysis that identifies exactly where your competitors are stronger and builds a plan to close those gaps.

A Google Business Profile alone can help you appear in Maps results, but having a website significantly boosts your chances of ranking. Your website provides additional content signals, earns backlinks, and gives you a place to target location-specific keywords. Businesses with both a strong website and an optimised profile consistently outperform those relying on just one.

For multi-location businesses, you need a separate Google Business Profile for each physical address, individual location pages on your website with unique content, and location-specific citations. Avoid duplicating content across location pages — each should include area-specific details like nearby landmarks and localised service descriptions. TerrisDigital manages multi-location local SEO for businesses across Singapore, from 2 locations to over 20.