Technical SEO Services in Singapore

Common causes of slow websites include unoptimised images, too many render-blocking scripts, cheap shared hosting, excessive plugins, and no caching. Use Google PageSpeed Insights to get a free speed report with specific recommendations. For most Singapore business websites, fixing image compression and enabling browser caching alone can cut load times by 40–60%.

Core Web Vitals are three Google metrics that measure your page's loading speed (LCP), interactivity (INP), and visual stability (CLS). They are a confirmed Google ranking factor as part of the page experience update. Pages that fail Core Web Vitals can be outranked by competitors with better scores, especially in competitive Singapore industries. TerrisDigital audits and fixes Core Web Vitals as part of every technical SEO engagement.

A one-off technical SEO audit in Singapore typically costs between SGD 1,500 and SGD 5,000 depending on website size and complexity. Ongoing technical SEO monitoring is usually SGD 800–SGD 2,000 per month. TerrisDigital provides a detailed audit report with prioritised fixes and estimated impact, so you know exactly where to invest for the biggest ranking improvements.

To fix crawl errors, go to Google Search Console > Pages report and review the reasons pages are not indexed. Common fixes include removing noindex tags from pages you want indexed, fixing broken internal links returning 404 errors, resolving redirect chains, and submitting an updated XML sitemap. Address server errors (5xx) first as they prevent Google from accessing your entire site.

Pages may not be indexed due to noindex tags, robots.txt blocking, crawl budget issues, thin or duplicate content, orphan pages with no internal links, or manual penalties. Check the URL Inspection tool in Google Search Console for page-specific reasons. TerrisDigital frequently resolves indexation issues for Singapore businesses, often recovering dozens of lost pages within weeks.

Structured data (schema markup) is code you add to your pages to help Google understand your content better. It can trigger rich results in search — like star ratings, FAQ dropdowns, pricing, and event details — which increase click-through rates by 20–30%. While not a direct ranking factor, the improved CTR and better crawl comprehension give your pages a competitive edge.

To speed up a WordPress site, start with a lightweight theme, install a caching plugin like WP Rocket or LiteSpeed Cache, compress images using ShortPixel or Imagify, use a CDN like Cloudflare, minimise plugins, and upgrade to quality hosting. Most WordPress sites in Singapore can achieve sub-3-second load times with these optimisations. Server location matters too — choose a hosting provider with Singapore or APAC servers.

Yes, HTTPS is a confirmed Google ranking signal. Sites without HTTPS also display a "Not Secure" warning in Chrome, which hurts user trust and increases bounce rates. Migrating from HTTP to HTTPS requires proper 301 redirects to avoid losing existing rankings. For Singapore businesses, SSL certificates are affordable (often free with hosting) and the migration is straightforward when done correctly.

A technical SEO audit should cover crawlability (robots.txt, XML sitemap, crawl errors), indexation (Search Console coverage report), site speed (Core Web Vitals, PageSpeed scores), mobile-friendliness, HTTPS security, structured data, duplicate content, and internal linking. Professional tools like Screaming Frog and Ahrefs Site Audit automate much of this. TerrisDigital uses these tools alongside manual review to produce a comprehensive audit with a prioritised action plan.

An XML sitemap is a file that lists all the important pages on your website, helping Google discover and crawl them efficiently. Every website should have one, especially sites with more than 50 pages, new sites with few backlinks, or e-commerce stores with large product catalogues. Submit your sitemap through Google Search Console and keep it updated as you add or remove pages.

Duplicate content confuses Google about which version to rank. Fix it by setting canonical tags to indicate the preferred URL, using 301 redirects for duplicate pages, implementing proper pagination, and avoiding parameter-based URL variations. For e-commerce sites with filtered product pages, use the robots meta tag or canonical tags to consolidate ranking signals to the main category page.

Yes, poorly executed website migrations are one of the most common causes of dramatic ranking drops. Critical steps include mapping all old URLs to new ones with 301 redirects, preserving title tags and content, updating internal links, submitting the new sitemap to Google, and monitoring Search Console for errors post-launch. TerrisDigital has managed over 50 site migrations for Singapore businesses with minimal ranking disruption by following a rigorous pre- and post-migration checklist.