Arcade Rental Singapore
Terris personally redesigned Arcade Rental Singapore's website to properly showcase their catalogue of 150+ arcade machines, built a category-driven browsing experience, and implemented an aggressive SEO and Google Ads strategy that drove 300% traffic growth and secured #1 rankings for key arcade rental terms in Singapore.
Project Details
- Client
- Arcade Rental Singapore
- Industry
- Entertainment & Events
- Duration
- 6 weeks
- Date
- 2024
- Services
- Web DesignSEO OptimisationGoogle Ads
- Technologies
- WordPressWooCommerceGoogle AdsGoogle AnalyticsWhatsApp BusinessSchema.org
What They Were Facing
Arcade Rental Singapore came to us as the leading arcade machine rental provider in the country, with over 10 years of experience and an inventory of 150+ machines. However, their online presence didn't reflect their market leadership, and they were losing potential clients to competitors with better digital visibility.
Outdated Website Design
The existing site felt dated and lacked the visual impact needed to showcase their impressive inventory. Corporate clients booking machines for events expect a professional, polished experience, and the old design wasn't delivering that confidence.
Poor Search Engine Visibility
Despite being Singapore's largest arcade machine rental company, they weren't ranking for critical search terms like "arcade machine rental Singapore" or "carnival game rental". Competitors with smaller inventories were outranking them.
No Structured Machine Catalogue
With over 150 machines across categories — racing simulators, claw machines, sports games, video games, and music machines — potential clients had no easy way to browse and discover the right machines for their events.
Low Online Lead Generation
The website wasn't converting visitors into enquiries. There was no clear consultation funnel, and corporate clients often had to call to understand what was available, creating friction in the sales process.
How We Solved It
We took a comprehensive approach, combining bold visual design with strategic category architecture and an aggressive SEO and Google Ads campaign to establish Arcade Rental as the dominant online presence in Singapore's arcade rental market.
Bold Dark-Themed Visual Design
Designed an immersive dark-themed interface with vibrant orange accents that mirrors the excitement of an actual arcade. The hero section features dynamic arcade imagery, immediately communicating the scale and variety of their inventory to corporate event planners.
Category-Driven Machine Catalogue
Built a structured browsing experience with six clear categories — Racing Simulators, Prize/Claw Machines, Sports Machines, Video Games, Music Machines, and Display units. Each category features high-quality machine photography with quick-browse cards.
Social Proof & Event Showcase
Created dedicated sections highlighting past events coordinated for major brands like Amazon and Singtel, integrated Google Reviews directly into the site, and showcased the corporate client roster to build instant credibility with new prospects.
SEO & Google Ads Strategy
Implemented comprehensive on-page SEO targeting arcade rental keywords in Singapore, built landing pages for high-intent search terms, and launched targeted Google Ads campaigns to capture event planners actively searching for machine rentals.
See the Website in Action
The Transformation
Within months of launch, Arcade Rental Singapore saw transformative results across all digital channels. Their new website became the primary driver of corporate event enquiries, cementing their position as Singapore's go-to arcade machine rental provider.
“TerrisDigital completely transformed our online presence. The new website finally does justice to our massive inventory, and the SEO results have been incredible — we're now the first result when people search for arcade machine rental in Singapore. The enquiries have tripled and we're busier than ever.”
Arcade Rental Team
Management, Arcade Rental Singapore
How We Got There
Discovery & Audit
4 daysCompetitor analysis of Singapore's arcade rental market, keyword research for high-intent search terms, and content audit of the existing machine inventory.
Design & UX
1.5 weeksDark-themed UI design, machine catalogue architecture, responsive layouts, and interactive prototypes featuring the category browsing experience.
Development & Integration
2.5 weeksFrontend build with search functionality, category filtering, Google Reviews integration, WhatsApp business chat, and consultation form implementation.
SEO & Ads Setup
1 weekOn-page SEO implementation, Google Ads campaign setup with targeted ad groups for each machine category, and conversion tracking configuration.
Launch & Optimisation
3 daysCross-browser and mobile testing, campaign go-live, and initial performance monitoring and bid adjustments.
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