Hi, I'm Terris. I designed and built this site myself, start to finish.
Citri Mobile
Citri Mobile is a phone repair chain in Singapore.
The project at a glance
I rebuilt the site and generated more than 16,000 pages from data, one for every combination of device brand, model and repair, so a search for one specific fix lands on a page about exactly that.
- Client
- Citri Mobile
- Industry
- Mobile Phone Repair
- Location
- Singapore
- Built
- 2024
- Time to build
- 3-6 months
- Live site
- citrimobile.com
What I did
Built with
WordPress, Custom PHP, Programmatic SEO, Google Search Console, Google Analytics, Schema.org, WhatsApp Business
In numbers
- 16K+ Pages Generated
- 20+ Brands Covered
Counts from the site I built, and figures the business publishes about itself.
What wasn't working, and how I fixed it
Before
The old site looked smaller than the business
Citri Mobile runs four shops, has more than 15 years behind it and is an Apple Independent Repair Provider. The old site was dated, and it wasn't turning visitors into walk-ins or WhatsApp messages.
What I did
I rebuilt it in Citri orange, with the shops on the first screen
Best Mobile Phone Repair Shop in Singapore sits on an orange panel beside a technician at work, with WhatsApp Us Now and View Models We Repair under it. Below come the four shops, the Carousell badges, the Apple Independent Repair Provider seal and the Google rating.
Before
The old site had no page for the repairs people search for
People search for the exact job, like an iPhone 16 screen repair or a MacBook battery in Jurong. Across every brand and repair Citri Mobile handles, the old site had a page for almost none, so those searches went to competitors.
What I did
I built a page for every brand, model and repair, more than 16,000 of them
The homepage has a card for each brand they fix, from Apple Watch to Xiaomi. A card opens that brand's models, and every model has a page for each repair, down to the iPhone 16's battery or charging port.
Before
The old site didn't show why Citri Mobile could be trusted with a phone
People hand over a phone with their whole life on it, so they want proof first. Citri Mobile is an Apple Independent Repair Provider, and the old site didn't reflect it.
What I did
I put the awards and the Apple certification on the homepage
Three cards sit side by side: Preferred Carousell Merchant with a link to their Carousell shop, the 2023 Carousell Best Service Provider certificate, and Certified Independent Repairer of Genuine Parts. Their Google reviews follow further down.
Before
The old site didn't help anyone find the nearest of the four shops
Citri Mobile has shops in Yishun, Jurong, Tampines and Chinatown. People searching for a repair near one of them couldn't easily find it, and walk-ins went to less established shops nearby.
What I did
I gave each shop its own card, map and page
Our Locations lists every shop with its address, WhatsApp number, email, opening hours and a Google map. Each shop has a page of its own, and structured data tells Google it's a mobile phone store at that address.
More of the site than the homepage
The iPhone Repair and Buy a Phone pages beside the homepage, captured from the live site.
The whole site, desktop and phone
These are captures of the real pages. Open either frame to scroll down the full page.
How the build ran, 3-6 months in all
-
Discovery & SEO Strategy 2 weeks
Audited the existing site, researched thousands of long-tail repair keywords across all device brands and issue types, and mapped out the programmatic page generation strategy.
-
Design & UX 2 weeks
Designed the new brand-forward interface with orange and white palette, location cards, device catalogue layouts, and responsive templates for the programmatic pages.
-
Development & Page Generation 6-8 weeks
Built the WordPress site with custom page templates, programmatic content generation system for 16,000+ pages, internal linking architecture, and WhatsApp integration across all locations.
-
SEO Implementation & Launch 2-4 weeks
On-page SEO for all generated pages, schema markup for local business and services, XML sitemap generation for 16K+ URLs, Google Search Console setup, and phased deployment.
-
Monitoring & Optimisation Ongoing
Tracked ranking movements across thousands of keywords, refined content on high-potential pages, and continued expanding the page catalogue as new device models launched.
Next project
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Tell me about your business and I'll show you what I'd build
Message me what you do and what the site needs to do. I'll reply with a fixed price and how long it takes.
