Terris developed a sophisticated WordPress website for Sol Luminaire, a premium lighting showroom in Singapore featuring designer luminaires, smart home systems, and curated homeware. The build delivers an immersive editorial experience across multiple brand verticals, AEON® track systems, Sol·T smart home, the LAB2.1 designer collections, and Galerie 5 homeware, matching the luxury positioning of their physical showroom.
Sol Luminaire · 2-3 months · 2024
Project Details
Sol Luminaire is a premium lighting retailer in Singapore carrying exclusive designer brands including LYFA, Buster + Punch, Mario Tsai Studio, and Hansgrohe, alongside their own AEON® lighting systems and Sol·T smart home range. Their existing website had become outdated and no longer reflected the sophistication of their showroom experience or the breadth of their product offering.
Sol Luminaire's existing site failed to convey the luxury, editorial quality that customers experience in their physical showroom. The design and functionality were outdated, creating a disconnect between their premium in-store experience and their digital presence.
With multiple distinct product verticals, AEON® (proprietary track lighting and fixtures), Sol·T (LTECH smart home automation), the LAB2.1 (exclusive designer collections), Galerie 5 (premium homeware), and Rooms (multi-brand curated spaces), the site needed a sophisticated information architecture that made navigation intuitive without overwhelming visitors.
Sol Luminaire produces rich editorial content through their Stories section, "Sol Meets" interviews, "The Edit" features, "In Conversation" pieces, and "Lights On" product spotlights. The old site had no elegant way to present this content alongside the product catalogue.
As a lighting showroom, the website needed to communicate the atmospheric, sensory quality of their products through screen. This demanded full-bleed imagery, smooth transitions, and a design system that let the product photography and showroom visuals take centre stage.
We developed a premium WordPress site that mirrors the immersive, gallery-like experience of Sol Luminaire's physical showroom, with a warm gold and cream visual language and sophisticated content architecture spanning all their brand verticals.
Built a website anchored by dramatic full-width showroom photography with warm amber and gold tones. The hero section features a cinematic showroom display with the Sól logo centred, immediately communicating the brand's luxury positioning. A custom preloader animation sets the tone before content reveals.
Developed distinct sections for each brand vertical, AEON® with its Circuit.11 track system and indoor/outdoor ranges, Sol·T smart home with LTECH panels and dimmers, the LAB2.1 featuring Mario Tsai Studio and Buster + Punch, and Galerie 5 for homeware, each with its own visual identity while maintaining brand cohesion.
Built a content-rich Stories section with multiple editorial categories, "Sol Meets" for brand interviews, "The Edit" for curated features, "In Conversation" for designer spotlights, and "Lights On" for product deep-dives. Each story type has its own layout template for visual variety.
Developed an immersive gallery experience and Rooms section where visitors can explore curated lighting installations by space type, featuring products from partner brands like LYFA, Hansgrohe, KKPL, and Spin Fans. The room-based browsing mirrors how customers explore the physical showroom.
These are the real pages, captured from the live site rather than mocked up. Scroll inside either frame to move through the whole thing, and switch between how it looks on a desktop and on a phone.
The new website transformed Sol Luminaire's digital presence into a true extension of their showroom, an immersive, editorial experience that communicates the quality and curation of their lighting collections to discerning homeowners and designers across Singapore.
Website Design
Outdated, didn't match brand
Premium, showroom-quality experience
Product Verticals
Poorly organised
9+ distinct brand sections
Content Platform
No editorial capability
Full Stories section with 4 categories
Brand Alignment
Disconnect with showroom
100% brand-aligned digital experience
Mobile Experience
Basic responsive
Immersive mobile-first design
The one part of this page I cannot write myself.
“Terris understood the essence of our brand and translated it beautifully into the digital space. The new website feels like walking through our showroom, immersive, curated, and luxurious. Our customers and designer partners are impressed by the quality of the online experience.”
Sol Luminaire Team
Management, Sol Luminaire
4 phases from kickoff to launch.
Mapped the multi-brand product architecture, content categories, and site structure. Planned the WordPress custom post types and taxonomy system for products, stories, and rooms.
Built the custom WordPress theme with full-bleed layouts, product catalogue templates, editorial story pages, and the room showcase system. Implemented the preloader animation and smooth page transitions.
Populated all product verticals, brand pages, gallery content, and editorial stories. Integrated WhatsApp business chat, newsletter subscription, and social media links.
Cross-browser and device testing, performance optimisation for high-resolution product imagery, mobile responsiveness verification, and production deployment.
Tell me what your site is doing now and what you want it to do. I will tell you honestly whether it needs a rebuild, a restructure, or nothing at all.
Terris
The person who will actually reply
See what Terris can do for you, just like we did for Sol Luminaire. Get a free consultation today.
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