Hi, I'm Terris. I designed and built this site myself, start to finish.
Sol Luminaire is a lighting showroom in Singapore carrying designer luminaires, smart home systems and homeware.
The project at a glance
I built the site on a custom WordPress theme, with its own section for each brand, from the AEON® track systems to Sol·T smart home, so browsing it feels like walking the showroom.
- Client
- Sol Luminaire
- Industry
- Premium Lighting & Home
- Location
- Singapore
- Built
- 2024
- Time to build
- 2-3 months
- Live site
- solluminaire.com.sg
What I did
Built with
WordPress, Custom Theme, JavaScript, WhatsApp Business
In numbers
- 9+ Brand Sections
- 15+ Designer Brands
Counts from the site I built, and figures the business publishes about itself.
What wasn't working, and how I fixed it
Before
The old site didn't feel anything like the showroom
Sol Luminaire sells designer lighting from a showroom built around atmosphere. The old site was dated and gave visitors none of it.
What I did
I opened the site on a film of the showroom
It runs edge to edge under a thin white menu, from globe lights in a garden of black rock and feather grass to a reader at a table under a wall of fittings.
Before
The old site had five lines of business and no clear way through them
AEON® lighting, Sol·T smart home, the LAB2.1 designer collections, Galerie 5 homeware and Rooms are different things for different buyers. The old site was poorly organised, so each line got lost among the others.
What I did
I gave each line its own section, and put them all in the menu
AEON®, Sol·T, the LAB2.1 and Galerie 5 sit in the menu beside Stories, Rooms and the Gallery, so a buyer goes straight to the line they came for. Each section has its own look, inside the one brand.
Before
The old site had nowhere to put the stories Sol Luminaire writes
Sol Luminaire publishes interviews, features and product spotlights. The old site had no good way to show them next to the products.
What I did
I built a Stories section with four kinds of story
Sol Meets, The Edit, In Conversation and Lights On each get their own layout. On the homepage the stories sit among the products, like In Conversation: Inside KKPL's Approach to Smarter Living beside Circuit.11, and the page ends on a newsletter sign-up.
The same care on every page
The Stories and Indoor pages beside the homepage, captured from the live site.
The whole site, desktop and phone
These are captures of the real pages. Open either frame to scroll down the full page.
How the build ran, 2-3 months in all
-
Discovery & Architecture 1 week
Mapped the multi-brand product architecture, content categories, and site structure. Planned the WordPress custom post types and taxonomy system for products, stories, and rooms.
-
Theme Development 3-4 weeks
Built the custom WordPress theme with full-bleed layouts, product catalogue templates, editorial story pages, and the room showcase system. Implemented the preloader animation and smooth page transitions.
-
Content & Integration 2-3 weeks
Populated all product verticals, brand pages, gallery content, and editorial stories. Integrated WhatsApp business chat, newsletter subscription, and social media links.
-
Testing & Launch 1 week
Cross-browser and device testing, performance optimisation for high-resolution product imagery, mobile responsiveness verification, and production deployment.
Next project
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Tell me about your business and I'll show you what I'd build
Message me what you do and what the site needs to do. I'll reply with a fixed price and how long it takes.
