Hi, I'm Terris. I designed and built this site myself, start to finish.
G & K Couture is a bespoke Qi Pao and cheongsam atelier at Far East Plaza.
The project at a glance
I designed and built a cream and gold site that suits their hand embroidery, and set up their Google Business Profile so people searching nearby can find the shop.
- Client
- G & K Couture
- Industry
- Fashion & Couture
- Location
- Singapore
- Built
- February 2025
- Time to build
- 2-3 weeks
- Live site
- gkcouture.sg
What I did
Built with
Astro, Tailwind CSS, TypeScript, Google Business Profile, WhatsApp Business, Schema.org
What wasn't working, and how I fixed it
Before
G & K Couture had no website at all
Their pieces are bespoke and priced like it, and anyone curious had to visit the showroom at Far East Plaza to see a single one.
What I did
I opened the site on a film of hand embroidery in progress
Under it, Where Tradition Meets Timeless Elegance is set in a black serif on cream, beside a line on bespoke Qi Pao for today's modern woman. The gold logo and the menu sit in a black bar across the top.
Before
Hand embroidery is hard to show on a screen
The Su Xiu embroidery, the Song Jin and Hua Luo fabrics and the handmade Pankou buttons are what set a piece apart. A photo on its own flattens all of it.
What I did
I named each technique beside a close-up of the work
A Legacy Sewn Into Every Thread sits next to a gold peony stitched onto a dark cheongsam. The text names the techniques and the fabrics, the metallic gold and silver threads and the Pankou buttons, and About G & K Couture leads to the rest of the story.
Before
G & K needed younger clients, beyond weddings
Most of their clients were older, and the craft read as traditional. Plenty of what they make suits a modern woman dressing for something other than a wedding.
What I did
I set out everything they make, beyond bespoke Qi Pao
The Gentleman's Match covers made-to-measure embroidered Tang jackets for men. The Ready to Wear Ensembles covers occasion pieces for a simpler look, with furs and accessories. Then Book a Private Fitting opens the contact page.
Before
The showroom didn't show up on Google Maps
People searching for a cheongsam in Singapore or a bespoke Qi Pao couldn't find the shop at Far East Plaza, #04-122, in Maps or in local results.
What I did
I set up their Google Business Profile and pointed the site at the shop
The profile has the showroom's details, photos and categories. On the site, a photo of the showroom leads into Visit Our Showroom, with the address, Get Directions into Google Maps and a WhatsApp button to book an appointment.
The same care on every page
The Process and Gallery pages beside the homepage, captured from the live site.
The whole site, desktop and phone
These are captures of the real pages. Open either frame to scroll down the full page.
How the build ran, 2-3 weeks in all
-
Discovery & Brand Direction 2 days
Met with owners Nicole and Eugene to understand the brand heritage, target audience, and luxury positioning. Established the cream and gold visual direction.
-
Design 1 week
Designed the elegant one-page layout with hero video, heritage storytelling sections, showroom gallery, and responsive mockups for mobile viewing.
-
Development & SEO 1 week
Built the responsive site with video integration, WhatsApp booking links, Google Business Profile optimisation, local SEO setup, and showroom gallery.
Next project
More work like this
Tell me about your business and I'll show you what I'd build
Message me what you do and what the site needs to do. I'll reply with a fixed price and how long it takes.
