Terris designed and built a luxury website for G & K Couture, a bespoke Qi Pao and Cheongsam atelier at Far East Plaza, and optimised their Google Business Profile for local search. The elegant cream and gold design reflects the artisanal quality of their hand embroidery, attracting a new generation of clients while honouring traditional Chinese craftsmanship.
G & K Couture · 2-3 weeks · February 2025
Project Details
G & K Couture is a bespoke Qi Pao and Cheongsam atelier located at Far East Plaza on Scotts Road, specialising in individually tailored, artisanal hand embroidery pieces. Despite their exceptional craftsmanship and prime showroom location, they had no website, no Google Maps presence, and were struggling to reach younger, modern women who would appreciate their blend of tradition and contemporary elegance.
G & K Couture had no website at all. For a luxury atelier offering bespoke pieces starting from premium price points, potential clients had no way to discover or evaluate their work online before visiting the showroom.
Their Far East Plaza showroom (#04-122) wasn't appearing in Google Maps or local search results. People searching for "cheongsam Singapore", "bespoke Qi Pao", or "custom cheongsam near me" couldn't find them.
While their craft is rooted in time-honoured Chinese embroidery traditions, G & K Couture needed to appeal to modern women who value personal expression and contemporary elegance, not just traditional occasions like weddings.
The intricate hand embroidery techniques, Su Xiu, Song Jin, and Hua Luo, and premium fabrics used in each piece are difficult to convey through a screen. They needed a design that did justice to the tactile, luxurious nature of their work.
We crafted an elegant website that mirrors the luxury and artisanal quality of G & K Couture's bespoke pieces, paired with a local SEO strategy to make their Far East Plaza showroom discoverable to clients across Singapore.
Designed a refined cream background with black and gold typography and accents, evoking the elegance of the garments themselves. The hero section features a captivating video of hand embroidery in progress, immediately communicating the artisanal nature of the craft.
Built content sections that weave together the brand's narrative, "Where Tradition Meets Timeless Elegance" and "A Legacy Sewn Into Every Thread", highlighting embroidery techniques, metallic gold and silver threads, and handmade Pankou buttons to educate and captivate visitors.
Structured the site to present three distinct offerings, bespoke women's Qi Pao, The Gentleman's Match (men's embroidered Tang jackets), and Ready to Wear Ensembles, broadening appeal while maintaining the brand's luxury positioning.
Optimised their Google Business Profile with accurate showroom details, photos, and categories. Implemented local SEO with location-specific content, WhatsApp booking integration, and "Get Directions" functionality to drive foot traffic to their Far East Plaza showroom.
These are the real pages, captured from the live site rather than mocked up. Scroll inside either frame to move through the whole thing, and switch between how it looks on a desktop and on a phone.
With their new website and Google presence live, G & K Couture transformed from being completely invisible online to having a discoverable, luxurious digital presence that attracts both walk-in visitors and appointment bookings from across Singapore.
Online Presence
No website
Luxury brand website
Google Maps
Not listed
Visible in local search
Showroom Traffic
Walk-ins only
2x increase in visits
Client Enquiries
Phone/referral only
WhatsApp bookings via website
Audience Reach
Older clientele
Attracting younger modern clients
The one part of this page I cannot write myself.
“Terris captured the essence of our craft beautifully. The website feels as luxurious as our garments, and since launching we've had so many new clients discover us through Google and book private fittings through WhatsApp. It's been wonderful to see younger women finding us online and appreciating what we do.”
Nicole & Eugene
Owners, G & K Couture
3 phases from kickoff to launch.
Met with owners Nicole and Eugene to understand the brand heritage, target audience, and luxury positioning. Established the cream and gold visual direction.
Designed the elegant one-page layout with hero video, heritage storytelling sections, showroom gallery, and responsive mockups for mobile viewing.
Built the responsive site with video integration, WhatsApp booking links, Google Business Profile optimisation, local SEO setup, and showroom gallery.
Tell me what your site is doing now and what you want it to do. I will tell you honestly whether it needs a rebuild, a restructure, or nothing at all.
Terris
The person who will actually reply
See what Terris can do for you, just like we did for G & K Couture. Get a free consultation today.
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