best email marketing platform for small business
The best email marketing platform depends on your business needs. Mailchimp is ideal for beginners with its free tier and ease of use. Klaviyo excels for e-commerce with deep Shopify integration. ActiveCampaign offers the best automation capabilities for service businesses. HubSpot suits companies needing a full CRM integration. TerrisDigital works with all major platforms and recommends the best fit based on your list size, budget, and automation requirements.
how often should a business send marketing emails
For most Singapore businesses, 1–2 emails per week strikes the right balance between staying top-of-mind and avoiding subscriber fatigue. E-commerce businesses can often send 3–4 times per week if content is segmented and relevant. The key is testing frequency with your specific audience — monitor unsubscribe rates and engagement metrics to find your sweet spot.
what is a good email open rate in singapore
A good email open rate in Singapore is 20–30% for most industries, with click-through rates of 2–5%. B2B emails tend to have slightly higher open rates than B2C. These benchmarks assume a clean, opted-in list — purchased or scraped lists will perform far worse and damage your sender reputation. TerrisDigital helps clients consistently exceed industry benchmarks through proper segmentation and personalisation.
is email marketing still effective 2025
Email marketing remains the highest-ROI digital marketing channel, delivering an average return of $36 for every $1 spent. Unlike social media where algorithm changes constantly affect your reach, your email list is an asset you own and control. In Singapore, email open rates remain strong, especially for well-segmented, personalised campaigns that deliver genuine value to subscribers.
how much does email marketing cost singapore
Email marketing management fees in Singapore typically range from SGD 800 to SGD 3,000 per month depending on list size, email frequency, and automation complexity. This is separate from your email platform subscription, which ranges from free to SGD 200+ per month. At TerrisDigital, we provide transparent pricing based on your specific needs — strategy, copywriting, design, automation setup, and reporting are all included.
email marketing vs social media which is better for sales
Email marketing consistently delivers higher conversion rates and ROI than social media for driving sales. Social media excels at awareness and reaching new audiences, while email nurtures existing leads and drives repeat purchases. For most Singapore businesses, email converts at 3–5% compared to social media's 0.5–1.5%. The best strategy uses social media to grow your email list, then email to convert subscribers into customers.
how to improve email deliverability and avoid spam folder
Improving email deliverability requires authenticating your domain with SPF, DKIM, and DMARC records, maintaining a clean list by removing inactive subscribers every 3–6 months, avoiding spam trigger words in subject lines, and keeping your complaint rate below 0.1%. Sending consistently from a dedicated IP with a gradual warm-up period also helps. TerrisDigital sets up proper deliverability infrastructure for all clients during onboarding.
how to grow email list for business singapore
The most effective email list growth strategies include offering a valuable lead magnet such as a discount, free guide, or checklist, placing opt-in forms at high-traffic points on your website, using exit-intent popups, running social media lead ads, and adding signup prompts at checkout. Focus on quality over quantity — a list of 1,000 engaged subscribers will outperform 10,000 uninterested ones every time.
what is email automation and how does it work
Email automation sends pre-written email sequences triggered by specific customer actions — such as signing up, making a purchase, abandoning a cart, or not opening emails for 30 days. These sequences run 24/7 without manual effort and typically generate 3–5 times more revenue per email than one-off campaigns. TerrisDigital builds complete automation systems including welcome series, cart recovery, post-purchase follow-ups, and re-engagement sequences.
singapore spam control act email marketing rules
Singapore's Spam Control Act requires that all marketing emails include a clear unsubscribe option, accurate sender identification, and a valid physical address. You must honour unsubscribe requests within 10 business days. The PDPA also requires proper consent before collecting and using email addresses for marketing. Fines can reach SGD 1 million for serious violations — proper compliance from the start is essential.
abandoned cart email how to recover lost sales
Abandoned cart emails recover an average of 5–15% of lost sales when done well. The most effective sequence sends three emails: the first within 1 hour reminding them of their cart, the second after 24 hours addressing common objections, and the third after 48–72 hours with a small incentive like free shipping. Including product images, customer reviews, and a direct link back to their cart maximises conversion rates.
how to write email subject lines that get opened
High-performing email subject lines are 6–10 words long, create curiosity or urgency, personalise with the recipient's name or location, and clearly communicate the value inside. Avoid all caps, excessive punctuation, and spam trigger words like "free" or "limited time." A/B testing two subject line variations on 20% of your list before sending to the remainder is the most reliable way to improve open rates over time.
