Hi, I'm Terris. I'm a web designer in Singapore, full-time since 2018, and I write and send every outreach email myself.
Get link building in Singapore on sites people actually read
I find publishers in your industry, email them myself and place your link inside an article their readers actually use. Plans start at SGD 1,200 a month for 3 to 4 placements, or one placement from SGD 350. Every new link is sent to you on WhatsApp, and if one drops, I replace it free.
What do cheap backlinks actually buy you?
Usually a link on a site the seller owns or rents, not one an editor agreed to. Nobody had to persuade a publisher, which is why it's cheap. Google's spam policies call this link spam, and Google mostly ignores those links, so the money buys a short bump at best. Sometimes it buys a manual action.
Google's spam policies on link spam ↗
Where cheap links come from
- Private blog networks Expired domains bought for their old authority, filled with filler posts and used to link out to whoever pays.
- Marketplace resellers The same few hundred sites resold through a dozen middlemen. Your competitors are probably on them too.
- Directory and profile spam Automated submissions to listing sites nobody visits on purpose.
- Guest post farms Real-looking blogs with a Write For Us page, a rate card and no readers.
What tends to happen next
- A bump, then a slide Rankings lift for a few weeks on volume, then settle back once Google reassesses the sources.
- The links stop counting Google mostly ignores them rather than penalising you, so the spend bought nothing.
- Sometimes worse Where the pattern is obvious, a manual action lands and recovery takes months.
- You pay twice Once for the links, then again to audit and disavow them before real work can start.
How is manual outreach different from the other ways links are sold?
With manual outreach, an independent publisher agrees to link to you because the article helps their readers. A private blog network or a marketplace reseller puts the link on a site they control, for anyone who pays. That one difference decides who owns the site, whether real people read it and whether the link lasts.
| Manual outreach with me | Private blog networks | Marketplace resellers | |
|---|---|---|---|
| Who owns the site | An independent publisher | The seller | Unknown, resold through middlemen |
| How the link gets placed | I email the editor and agree it | Posted on their own sites | Bought from an order form |
| Real readers on the site | Checked before the site makes my list | Usually close to none | Rarely checked |
| Matched to your industry | Yes, it's one of the checks | Any niche, one template | Every niche accepted |
| You see the site first | Yes, before I email anyone | No | No |
| If the link disappears | I replace it free | Gone when the network is found | Often removed without a word |
| Pace | Weeks per link, because editors reply slowly | Hundreds overnight | Dozens in a week |
How do I decide a site is worth a link?
A site makes my list only if real people read it, it covers your industry and it isn't selling links to anyone who asks. I check seven things before I pitch it, and you see the whole target list before I send a single email, so you can cross off any site you don't want your name beside.
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Real organic traffic
People find it on Google today. An authority score on its own proves nothing, because those scores can be pushed up cheaply.
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Your industry
It already writes about what you do. A link from a lifestyle blog is worth a fraction of one from a site your customers read.
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Indexed by Google
Its home page and inner pages show up in Google. Plenty of sites still selling placements have quietly dropped out.
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No link-selling signs
No public rate card, no sponsored post price list, no Write For Us page promising dofollow links. If I can see the pattern, so can Google.
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Sensible outbound links
I read its recent posts. If every article carries a pile of links to casinos, loans and crypto, it's a link farm with a blog theme.
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A real editorial team
Named authors, a contact address a person answers, and posts written for the site rather than scraped into it.
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Traffic holding or growing
A site that lost most of its traffic in an update is on the way out. I look at the trend, not the number on the day.
How does a link building month run?
It starts with an audit of your links against the competitors outranking you, then a list of vetted sites you approve. I pitch each editor myself, agree the anchor with you and place the link inside a useful article. Every new link comes to you on WhatsApp, and I replace any that drop.
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Audit
I pull your backlinks and those of the competitors ranking above you. The gap shows which sites link to them and not to you, and that's where the campaign starts.
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Target list
Vetted sites in your industry, each one through the seven checks. The plan you pick sets how many I work through each month.
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You approve
You cross off anything you don't want. No email goes out before that.
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Outreach and placement
I write each pitch for the editor receiving it, write the article to the publisher's style and place your link in its body. Never a footer, a sidebar or an author bio.
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On WhatsApp, and kept live
Each new link arrives with its page, anchor and date. If one is removed later, I replace it free.
How much does link building cost in Singapore?
Link building with me is SGD 1,200 a month for 3 to 4 placements, SGD 2,400 for 6 to 8 placements and SGD 4,000 for 10 to 14 placements. One placement on its own starts at SGD 350. Every plan starts with an audit and a vetted target list, and each new link is sent to you on WhatsApp.
Monthly plans
Foundation
SGD 1,200/mo Flat
For a newer site, or a first serious push at organic search.
What it covers
- 3 to 4 placements a month
- Backlink and competitor gap audit
- Target list of 50 vetted sites
- Each new link sent to you on WhatsApp, free replacement of dropped links
Growth
SGD 2,400/mo Flat
Where most Singapore SMEs land. Enough pace to move competitive terms.
What it covers
- 6 to 8 placements a month
- Everything in Foundation
- Digital PR and journalist outreach
- Anchor mapping across your money pages
- Strategy on WhatsApp whenever you ask
Authority
SGD 4,000/mo Flat
For niches where the top three results all sit on deep link profiles.
What it covers
- 10 to 14 placements a month
- Everything in Growth
- Original data and research assets
- Multi page, multi anchor campaigns
Just one link
Single placement
SGD 350 From
One placement on a vetted site, for when a retainer is more than the job needs.
- One link on a vetted, relevant site
- Anchor and target page agreed with you first
Depends on the publisher. Digital PR and research assets are quoted separately.
Link building is separate from my SEO retainer. The retainer covers technical fixes, internal linking and new pages on your own site. Getting other sites to link to you is outreach, and that's this service. Many sites need the first before the second is worth paying for.
Link building fits if
- Your site has real pages worth linking to
- You're chasing Singapore terms where the top results all have strong links
- You can give it three to six months to show in rankings
- You want to see and approve every site before it's contacted
- You've been burned before and want to know where each link came from
Look elsewhere if
- You need enquiries within 30 days. Google Ads is the honest answer there
- Your site has thin pages or technical problems. Fix those first
- You want a hundred links a month for a few hundred dollars. Nobody can do that legitimately
- You want position one guaranteed. Nobody can promise that truthfully
What has to be right before links help?
Links raise the ceiling on what a page can rank for. They can't fix a page Google won't index, a template that crawls on a phone or content that doesn't answer the search. So the audit checks those first, and I'll tell you if the site needs work before links are worth paying for.
- Before the links
Technical SEO
Crawling, indexing, speed and structure. A link only helps a page Google can crawl and index.
- Before the links
On-page SEO
Titles, headings, internal links and depth. Ten strong links pointed at a thin page waste most of what you paid.
- Alongside them
Content marketing
Editors say yes to something worth linking to: research, tools and properly useful guides.
- Alongside them
Local SEO
If you're after the map results, your Google Business profile and listings matter more than a guest post.
- Alongside them
E-commerce SEO
Nobody links to product pages, so links go to the guides around them and internal links pass the strength on.
- When the site is the problem
Web development
Sometimes the site itself is the bottleneck. Then a rebuild comes before a link plan.
What clients wrote on Google about working with me
These come straight from my Google profile.
What people ask me about link building
How much does link building cost in Singapore?
With me, SGD 1,200 a month for 3 to 4 placements, SGD 2,400 for 6 to 8 placements and SGD 4,000 for 10 to 14 placements. A single placement starts at SGD 350 and depends on the publisher. Be wary of links sold for a few dollars each: a publisher with real readers won't host a commercial link for that, so at that price you're buying from a network.
Do you use private blog networks?
No. A private blog network is a set of sites one person owns purely to sell links from, and Google's spam policies name it as link spam. Those links work until the network is found, then you're left with a profile to clean up. Every link I build sits on a site owned by someone unrelated to me, and you know which site before I approach it.
How many backlinks do I need to rank in Singapore?
There's no fixed number, and anyone quoting one hasn't looked at your keywords. What matters is the gap between your links and those of the sites ranking now. For a local service term, a handful of strong, relevant links can be enough. For terms like insurance or aesthetics, the top results carry years of links. The audit at the start shows which situation you're in before you commit.
Can you guarantee a DA 50 or DR 60 backlink?
No, and be wary of anyone who does. Domain Authority and Domain Rating are scores from Moz and Ahrefs, not from Google, and both can be pushed up cheaply with spam links. I choose sites on real traffic, relevance and whether people read them. A site your customers read beats a high score nobody visits.
Are backlinks still a Google ranking factor in 2026?
Yes, though relevance now counts for far more than volume. Google has become much better at ignoring weak links rather than penalising them, so a hundred cheap links do close to nothing, while a few relevant links from sites people read still move competitive terms.
What is a niche edit, and do you do them?
A niche edit adds your link to an article that already exists and already gets traffic, instead of a new guest post. Done properly it's one of the strongest placements there is. I do them where your link makes the article more useful to its readers. I don't buy bulk insertions, because those pages are usually stuffed with other people's links.
How long before backlinks affect my rankings?
Plan for three to six months before the movement is clear. Google has to crawl the linking page, weigh it and reassess your site against competitors. A link sometimes moves a page within weeks when it's already near page one. Anyone promising results in 30 days is selling links that will be discounted later.
What happens if one of my backlinks is removed?
I replace it free. Sites get redesigned, editors leave and articles get pruned, so links do disappear. Every new link is sent to you on WhatsApp with its page and date, so you can check it yourself any time.
Do you build .sg backlinks?
Where they're worth having. Singapore publications, associations and local media send strong signals for Singapore searches, but a .sg domain isn't valuable on its own, and plenty are parked or abandoned. A local domain is a bonus on top of the traffic and relevance checks, never a substitute for them.
Can you clean up bad backlinks from a previous agency?
The audit at the start shows which links are harmful and which are merely useless. Most profiles need less disavowing than people expect, because Google already ignores much of it. If a cleanup is needed, I'll tell you what it involves and quote it before doing it. Building good links usually helps more than chasing old bad ones.
Is link building part of your SEO retainer?
No, it's separate. My SEO retainer covers technical fixes, internal linking and new pages on your own site. Getting other sites to link to you is outreach, and that's this service. If your site isn't ready for links yet, I'll say so and suggest starting with SEO.
Who actually does the outreach?
I do. There's no outreach team, no assistant sending templates and no account manager between you and the work. Every pitch is written for the editor receiving it, which is slower than a mail merge, and it's the reason good publishers reply.
More on SEO and links
Parts of SEO
- SEO services from SGD 2,500/mo
- Technical SEO
- On-page SEO
- Local SEO
- E-commerce SEO
- Content marketing
Related services
- Website and Google Ads SGD 2,500/mo
- Website partner retainer SGD 3,000/mo
- Digital marketing from SGD 3,000/mo
- Web design from SGD 2,500
- Web development
- Every price I charge
Send me your website and I'll tell you which links you're missing
It goes to my phone and I answer it myself. If you'd rather write it down, there's a quote form.