Link Building Services in Singapore

The most effective ways to earn backlinks in Singapore include guest posting on industry blogs, getting featured in local media through digital PR, creating data-driven or research-based content that others want to reference, and listing your business on relevant Singapore directories. Focus on earning links from .sg domains and Singapore-based publications for maximum local SEO impact. TerrisDigital builds 5–15 high-quality backlinks per month for clients through strategic outreach and content creation.

Yes, backlinks remain one of Google's top 3 ranking factors in 2025. While Google's algorithm has evolved to better understand content quality, authoritative backlinks still provide a strong trust signal that is difficult to replace. For competitive keywords in Singapore, the difference between page one and page two rankings is almost always the quality and quantity of backlinks pointing to the page.

Link building services in Singapore typically cost between SGD 1,000 and SGD 4,000 per month depending on the number of links, target quality (domain authority), and industry competitiveness. Individual high-authority guest posts can cost SGD 200–SGD 800 each. TerrisDigital provides transparent link building packages with monthly reports showing every link earned, its domain authority, and the referring page URL.

Domain Authority (DA) is a metric by Moz that predicts how likely a website is to rank in search results, scored from 1 to 100. You increase it by earning quality backlinks from high-DA websites, creating excellent content, and maintaining a clean technical SEO foundation. Most Singapore SME websites have a DA between 10 and 30 — consistently building 5–10 quality links per month can increase DA by 5–10 points over 6–12 months.

Toxic backlinks are low-quality or spammy links pointing to your site from link farms, hacked websites, irrelevant foreign directories, or private blog networks. They can trigger a Google penalty and drop your rankings. Identify them using Ahrefs or Google Search Console, request removal via outreach to the webmaster, and submit a disavow file to Google for links you cannot get removed. TerrisDigital includes backlink profile auditing in our link building service.

Guest posting remains one of the most effective white-hat link building strategies when done correctly. The key is publishing genuinely valuable content on relevant, editorially managed websites — not mass-producing low-quality articles on spammy guest post farms. Focus on sites that have real readership, moderate to high domain authority (DA 30+), and topical relevance to your industry. One well-placed guest post can be worth more than 50 low-quality links.

The number of backlinks needed varies dramatically by keyword competition. For low-competition local keywords in Singapore, 5–15 quality backlinks may be enough. For competitive commercial terms, you might need 50–100+ referring domains matching what your top competitors have. Quality always matters more than quantity — one link from a DA 60+ site can outweigh 20 links from DA 10 sites. Analyse your top 3 competitors' backlink profiles to set realistic targets.

Dofollow links pass ranking authority (link equity) to your website, directly helping your SEO. Nofollow links include a tag telling Google not to pass authority, but they still drive referral traffic and contribute to a natural-looking link profile. A healthy backlink profile includes both — Google may view a site with 100% dofollow links as suspicious. Aim for roughly 60–80% dofollow links in your overall profile.

New backlinks typically take 4–12 weeks to be fully crawled, indexed, and reflected in your rankings. High-authority links from popular websites are discovered faster by Google. Link building is a compounding strategy — results accelerate over time as your domain authority grows. Most TerrisDigital clients see noticeable ranking improvements after 2–3 months of consistent link building.

Buying links from link vendors or PBN (Private Blog Network) providers violates Google's guidelines and can result in a manual penalty that tanks your rankings. Google's algorithm is increasingly effective at identifying paid link schemes. Instead, invest in legitimate link building through content creation, digital PR, and outreach — these methods take longer but build sustainable authority that does not put your site at risk.

Digital PR involves earning media coverage and backlinks by pitching newsworthy stories, data, or expert commentary to journalists and publishers. A single feature in a high-authority publication like The Straits Times, CNA, or a major industry site can dramatically boost your domain authority. TerrisDigital combines digital PR with traditional link building to earn both high-DA backlinks and brand visibility for Singapore businesses.

Use free tools like Google Search Console (Links report) or Ahrefs Webmaster Tools to see which websites link to yours. For deeper analysis, paid tools like Ahrefs, Moz, or SEMrush show domain authority, anchor text distribution, and toxic link scores. Check your profile at least quarterly to spot new toxic links and monitor progress. If you find spammy links you did not build, disavow them before they impact your rankings.