LinkedIn Marketing Services in Singapore

The most effective LinkedIn lead generation strategies for Singapore businesses include publishing thought leadership content 3–4 times per week, running targeted Sponsored Content and InMail campaigns, building strategic connections with decision-makers, and using lead form ads. TerrisDigital combines organic content with paid campaigns and outreach sequences to build a steady pipeline of qualified B2B leads, typically within 2–3 months.

LinkedIn Ads in Singapore typically cost SGD 5–15 per click, which is higher than Facebook or Google Display. However, the lead quality is significantly better for B2B because you can target by exact job title, company size, industry, and seniority level. A minimum monthly ad spend of SGD 1,500–3,000 is recommended for meaningful data and results, with cost-per-lead typically ranging from SGD 30 to SGD 150.

LinkedIn is especially valuable for small B2B businesses because it levels the playing field — you can directly reach C-suite executives and decision-makers at target companies regardless of your own company size. The platform naturally attracts professionals with purchasing authority. Many Singapore SMEs generate their highest-quality leads from LinkedIn compared to any other social platform.

Personal profiles consistently outperform company pages on LinkedIn, generating 3–5 times more engagement and reach. The algorithm favours individual thought leadership content over branded corporate posts. The best strategy uses personal profiles of founders, directors, and sales leaders for engagement and reach, while the company page serves as a credibility anchor and hub for paid campaigns.

Higher LinkedIn engagement comes from posting original insights rather than links, using a strong opening hook in the first two lines, sharing personal business stories and lessons, asking questions, and posting consistently 3–5 times per week. Text-only posts and document carousels currently outperform image posts for engagement. TerrisDigital develops content strategies for clients that typically double or triple their LinkedIn engagement within the first 8 weeks.

LinkedIn Ads offer superior B2B targeting by job title, company, and seniority, but at a higher cost per click. Facebook Ads often deliver 40–60% lower cost-per-lead for certain B2B industries through interest and behaviour targeting. For most Singapore B2B companies, the best approach is using LinkedIn for high-value, targeted campaigns and Facebook for broader retargeting and awareness at lower cost.

LinkedIn marketing management fees in Singapore typically range from SGD 1,500 to SGD 5,000 per month depending on scope — covering organic content creation, paid campaign management, and outreach sequences. This is separate from your LinkedIn Ads budget. At TerrisDigital, we provide transparent pricing with a detailed quote based on your specific business goals and the level of service required.

Effective B2B lead generation on LinkedIn involves optimising your profile and company page for search, publishing valuable industry content consistently, targeting ideal prospects through LinkedIn Sales Navigator, running Sponsored Content and InMail campaigns, and nurturing connections with a strategic outreach sequence. The companies that see the best results treat LinkedIn as a long-term relationship-building platform, not a cold-selling channel.

A strong LinkedIn content strategy for Singapore businesses should include a mix of thought leadership articles, industry insights, case studies, behind-the-scenes content, and employee advocacy posts. Publishing 3–5 times per week with a focus on original perspectives generates the most traction. TerrisDigital creates full content calendars and ghostwrites posts for founders and executives to build their authority systematically.

LinkedIn Ads campaigns typically start generating leads within the first 2–3 weeks of launch. Organic LinkedIn marketing is a longer play — expect meaningful engagement growth within 4–6 weeks and a steady flow of inbound enquiries within 2–3 months of consistent content publishing. The compounding effect means results accelerate over time as your content library and network grow.

LinkedIn Sales Navigator is valuable for B2B businesses actively prospecting specific companies and roles. It offers advanced search filters, lead recommendations, and InMail credits that the free version lacks. However, it works best when combined with a strong content strategy — cold outreach alone converts at just 1–3%, while outreach supported by regular thought leadership content converts at 5–10% or higher.

Building thought leadership on LinkedIn requires consistently sharing original industry insights, real business experiences, and contrarian perspectives that spark conversation. Posting 3–5 times per week, engaging with others in your industry, and publishing long-form articles on trending topics all contribute to authority building. TerrisDigital helps Singapore business leaders develop a distinct content voice that positions them as go-to experts in their field.