Top 10 Freelance Web Designers in Singapore (2025)

Before we get into the list, let's address the obvious question: why freelance over an agency?

Three reasons keep coming up in conversations with our clients:

• Cost. Freelancers don't carry the overhead of office leases, account managers, and project coordinators. That saving gets passed to you. A well-designed 5-page business website that costs $12,000 at an agency might cost $3,000–$5,000 with a skilled freelancer.
• Direct communication. No game of telephone. You talk to the person designing your site — not an account manager who relays your feedback (sometimes accurately, sometimes not).
• Speed. Without layers of internal approvals, freelancers often deliver faster. We've completed full business websites in as little as 2 weeks when the client has their content ready.

The trade-off? You need to vet them properly. An agency has brand reputation on the line. A freelancer has their portfolio. Check both before you commit — and keep reading for our recommended picks.

Yes, we're putting ourselves first. And we're going to tell you exactly why.

Most freelance web designers will build you a nice-looking site. We build websites that actually bring in business. Every project we take on starts with a strategy conversation — not a mood board. What keywords are your customers searching? Where are you losing leads? What does your competitor's site do better than yours? We answer those questions before we touch a single pixel.

The results speak for themselves. When we redesigned Perfect Style Salon's website, their online enquiries jumped 180% within three months. Arcade Rental went from invisible on Google to ranking #1 for their primary keyword, driving 300% more organic traffic. And for Citri Mobile, we built a system that programmatically generated over 16,000 pages — each one SEO-optimised — pushing them to #1 rankings and 10,000+ monthly impressions.

We combine web design, development, and SEO into a single package because a beautiful website that nobody finds is a waste of money. Every site we deliver is built on Astro or Next.js for blazing speed, styled with clean code (not bloated page builders), and optimised for Google from day one.

Best for: Singapore SMEs who want a website that generates leads, not just looks good.
Pricing: From $2,500 for business websites.
Standout result: 180% more enquiries for Perfect Style Salon, #1 Google ranking for Arcade Rental.

Subraa is one of Singapore's most established freelance web designers, with over 14 years in the business. If you need a clean, functional WordPress website without breaking the bank, he's a solid choice.

His speciality is WordPress and Elementor — he knows the platform inside out and can turn around projects quickly. His portfolio spans restaurants, clinics, tuition centres, and professional services. The designs are clean and professional, though they tend toward template-based layouts rather than fully custom work.

Where Subraa really shines is accessibility. His pricing starts lower than most freelancers in Singapore, which makes him a go-to for micro-businesses and startups that need to get online without a large upfront investment. He also offers logo design and basic SEO as add-on services.

Best for: Small businesses and startups needing an affordable WordPress website.
Pricing: From $500 for basic websites.
Standout strength: 14+ years of experience, fast turnaround on WordPress builds.

Calvin Seng has been designing websites since 2008 and has built a reputation for corporate-quality work at freelance prices. His client list includes names like Oppo and Midea — not your typical freelancer portfolio.

His strength is branding-led design. If your business needs a website that communicates authority and professionalism — think law firms, consultancies, or B2B companies — Calvin's portfolio demonstrates that he understands how to translate brand identity into digital experiences. His designs are polished and corporate-appropriate without feeling stiff.

He offers packages starting from $699, which positions him competitively for businesses that want agency-quality design without the agency markup. His process includes brand consultation, which is unusual at this price point.

Best for: Corporate and B2B businesses wanting brand-aligned website design.
Pricing: From $699.
Standout strength: Corporate client experience (Oppo, Midea), strong branding focus.

MediaPlus Digital sits at the intersection of freelance flexibility and agency capability. They're a small team rather than a solo freelancer, but they operate with the agility and direct communication that makes freelancers attractive in the first place.

What sets them apart is their integrated approach. They don't just build websites — they offer SEO, Google Ads management, social media marketing, and content creation as part of a holistic digital strategy. For business owners who want one point of contact for everything digital, this is a genuine advantage.

Their client base leans toward SMEs in services industries: clinics, education, professional services. If you need a website AND ongoing digital marketing support, MediaPlus is worth a conversation.

Best for: SMEs wanting web design bundled with ongoing digital marketing.
Pricing: Custom quotes based on scope.
Standout strength: Full-service digital offering with small-team agility.

JIN Design has carved out a niche for design that balances aesthetics with usability. Their philosophy — form and function in equal measure — shows in their portfolio. Sites are visually clean, well-structured, and built with the user journey in mind.

They're particularly strong with service-based businesses: consultancies, healthcare providers, and education companies. Their designs don't try to be flashy. Instead, they focus on clear messaging, intuitive navigation, and strong calls-to-action — the things that actually convert visitors into customers.

JIN Design also offers UI/UX consultation, which makes them a good fit if you have an existing site that's underperforming and need someone to diagnose why before committing to a full redesign.

Best for: Service businesses wanting clean, conversion-focused design.
Pricing: From $1,800.
Standout strength: Strong UX/UI focus with a research-backed design process.

Zach runs a focused freelance practice under freelancewebdesignersingapore.com (yes, the domain itself is an SEO play — and it works). His approach is custom-coded websites with SEO baked in from the start, not bolted on as an afterthought.

Unlike designers who rely on WordPress page builders, Zach builds with clean, lightweight code. This matters because it directly impacts page speed — and page speed directly impacts your Google rankings. If SEO performance is a priority alongside design quality, Zach is a smart pick.

His process is transparent: he outlines exactly what you're getting, what the timeline looks like, and what the ongoing costs will be. No surprises. For business owners who've been burned by vague scopes and hidden charges before, that transparency goes a long way.

Best for: Businesses that want custom-coded sites optimised for Google from day one.
Pricing: From $2,000.
Standout strength: Clean code, built-in SEO, transparent process.

The six designers above are our top picks, but Singapore has a deeper bench of freelance talent. Here are a few more worth looking at depending on your specific needs:

• Catheryn Wong — A designer with experience on institutional projects, including the NTU Virtual Open House. Her rates start higher (from $2,997), but the work is polished and she brings project management discipline that some freelancers lack. Best for businesses with complex requirements or larger budgets.
• Jim (BestSEO.sg) — As the name suggests, Jim leads with SEO and bundles web design into his optimisation packages. He's served over 150 small businesses and specialises in WordPress/Elementor sites. A good option if ranking on Google is your primary concern and design is secondary.
• Lemonade (lemonade-it.com) — A small studio that handles corporate web design with a focus on professional services firms. They're more agency than freelancer in structure, but their team size keeps pricing competitive.
• Kevin (Jetriko) — Specialises in Shopify e-commerce builds for Singapore businesses. If you're selling products online and need someone who understands the Shopify ecosystem deeply, Kevin is a focused choice.

Having options is great. But how do you actually decide? Here's the checklist we recommend to every business owner looking to hire:

1. Check their portfolio for YOUR industry. A designer who's built 50 restaurant websites might not be the right fit for a B2B consultancy. Look for projects similar to yours in scope and style.
2. Ask about SEO. If a designer doesn't mention page speed, mobile responsiveness, or search engine optimisation unprompted, that's a red flag. Your website needs to be found, not just admired. Read our complete SEO guide for Singapore SMEs to understand what to look for.
3. Test their communication. Send an enquiry. How fast do they respond? Is the reply generic or tailored to your question? The way they handle pre-sales communication is exactly how they'll handle your project.
4. Clarify what's included. Does the price cover hosting setup? Content writing? Basic SEO? Post-launch support? Get this in writing. Scope creep is the #1 source of freelancer-client friction.
5. Look at mobile performance. Open their portfolio sites on your phone. Do they load fast? Is the text readable without zooming? Is the navigation usable with your thumb? If their own client sites don't pass this test, walk away.

Also consider whether you need a full website redesign or just targeted improvements. Sometimes a focused conversion optimisation project delivers better ROI than starting from scratch.

Pricing varies widely, and the cheapest option is almost never the best value. Here's what the market looks like right now:

• Simple landing page (1–3 pages): $800–$2,000
• Business website (5–10 pages): $2,000–$6,000
• E-commerce store: $5,000–$15,000
• Custom web application: $8,000–$25,000+

What drives the price up? Custom design (vs templates), number of pages, e-commerce functionality, integrations with third-party tools, content creation, and ongoing SEO work.

A word of caution: if someone quotes you $300 for a "complete business website," you're getting a template with your logo swapped in. It'll look like every other $300 website — because it is. For a site that actually represents your business and converts visitors, budget at least $2,000–$3,000.

Need help figuring out what your project should cost? Get in touch for a no-obligation quote.