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Interior Design

MET Interior

metinterior.com.sg
MET Interior homepage in dark mode, with an oversized "We design Singapore interiors" headline in DM Sans, a gold italic accent on the last word, and a featured Casa Spring project photograph

We first rebuilt MET Interior in 2024, after another agency left them with a site that undermined the work. Two years on, the business had outgrown it: 500+ completed homes squeezed into one flat gallery, and every cost question a homeowner asks being answered on somebody else's blog. So we rebuilt it again, this time on Astro, as 176 pages. 75 project pages you can filter by property type and by 21 design styles, 12 landing pages for upcoming BTOs, a renovation cost calculator, and a guide library covering landed, condo, HDB and A&A costs.

Pages Rebuilt
176
Project Pages
75
BTO Landing Pages
12
Homes Showcased
500+
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MET Interior · 6 weeks · August 2026

Project Details

Client
MET Interior
Industry
Interior Design
Duration
6 weeks
Date
August 2026
Technologies
Astro React Tailwind CSS TypeScript Vercel Google Analytics 4 Google Ads Microsoft Clarity Schema.org WhatsApp Business
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The Challenge

What They Were Facing

MET Interior has designed over 500 Singapore homes since 2011, across BTO flats, HDB resale, condominiums, landed houses and commercial spaces. The site we built for them in 2024 did its job for two years. Then the portfolio got too big for it, the guides they needed to publish had nowhere to live, and WordPress started charging them in page weight for every plugin the marketing asked for.

Problem 01

A Portfolio the Site Could No Longer Hold

Homeowners do not browse interior design work as one long grid. They arrive knowing they have a 4-room BTO, or a landed A&A, or a condo they want done in Japandi, and they want to see that specific thing. With 500+ completed homes behind a single gallery, the work that would have won the enquiry sat three scroll-loads down.

Problem 02

Every Cost Question Was Being Answered Elsewhere

The first thing a Singapore homeowner types is a price. What A&A work costs. What a BTO renovation runs to. What carpentry should be per foot. MET had those numbers from 500+ real projects and nowhere to publish them, so the searches went to competitors and forum threads, and the homeowner met a different ID firm first.

Problem 03

WordPress Was the Bottleneck

Adding a page meant a page builder, and every page-builder section carried more script than the content inside it. Publishing a guide library, a calculator and a dozen BTO landing pages on that stack would have meant a slower site the more useful it got.

Problem 04

BTO Buyers Arrive a Year Early

Someone collecting keys to Costa Grove in June 2026 starts looking for a designer in 2025, and they search the BTO by name. There was no page for any of the 12 upcoming projects, which meant MET was invisible for the highest-intent search in their market.

Our Solution

How We Solved It

We rebuilt the whole thing on Astro with a lighter, gallery-first art direction, then gave the site the two things the business had outgrown: a portfolio you can actually filter, and somewhere to put what MET knows about renovation costs.

01 Solution 1 of 5

An Editorial Rebuild, Light and Dark

Replaced the dark-only 2024 design with a quieter editorial system in DM Sans: an oversized "We design Singapore interiors" statement with a gold italic accent, a featured project frame, and a stat line reading 14+ years, 4.9 rating, 6 certifications. A theme toggle and site-wide search sit in the header, and the copy drops the category language for something plainer: "Your home should look like yours, not someone else's Pinterest board."

02 Solution 2 of 5

75 Project Pages, Filterable Two Ways

Built the portfolio out as 75 individual project pages, browsable by property type (Landed, Condo, BTO, Resale, Commercial) and by 21 design styles including Japandi, Muji, Wabi-Sabi, Minimal Luxe, Scandinavian and Mid-Century. Every project gets its own URL, its own photography and its own address, so a homeowner searching a style or a block number lands directly on the relevant work.

03 Solution 3 of 5

A Cost Guide Library and a Renovation Calculator

Published the pricing knowledge as its own section: landed renovation costs, A&A renovation costs, condo design costs, BTO renovation cost and timeline, bathroom and carpentry costs, HDB permit and defect-check guides, and 17 landed renovation FAQs. A renovation cost calculator sits in the main navigation, and an exit-intent offer trades a 2026 Renovation Cost Guide, built on numbers from 500+ recent projects, for a single email.

04 Solution 4 of 5

12 Landing Pages for Upcoming BTOs

Created a dedicated page for every upcoming BTO, from Costa Grove and UrbanVille @ Woodlands through to Bishan Ridges and Heart of Yew Tee, each with its TOP date, nearest MRT and neighbourhood context. It catches buyers at the point where they know their project name and nothing else, about a year before they can move in.

05 Solution 5 of 5

Multi-Route Lead Capture With Full Tracking

Free consultation, free quotation and free proposal each get their own route rather than sharing one form, alongside a persistent WhatsApp prompt and a floating consultation nudge. GA4, Google Ads conversion tracking and Microsoft Clarity run across the site, so MET can see which of the 176 pages actually produce enquiries.

Preview

See the Website in Action

These are the real pages, captured from the live site rather than mocked up. Scroll inside either frame to move through the whole thing, and switch between how it looks on a desktop and on a phone.

metinterior.com.sg
MET Interior full desktop website view
MET Interior full mobile website view
Results

The Transformation

The rebuild turned a portfolio site into a research destination. MET now owns the cost questions their buyers ask, has a page waiting for every upcoming BTO, and can show a homeowner the exact property type and style they came looking for.

Platform

Before

WordPress with a page builder

After

Astro, statically rendered

Project Pages

Before

One flat gallery

After

75 pages, filterable by property and style

Design Styles

Before

Not browsable

After

21 style categories

Cost & Renovation Guides

Before

None published

After

30+ guides plus a cost calculator

Upcoming BTO Coverage

Before

No dedicated pages

After

12 BTO landing pages

Total Pages

Before

A brochure site

After

176 pages

176
Pages Rebuilt
75
Project Pages
12
BTO Landing Pages
500+
Homes Showcased
In their words

What MET Interior said afterwards

The one part of this page I cannot write myself.

“After a terrible experience with our previous agency, Terris rebuilt everything in just weeks. The new website is exactly what we envisioned, elegant, professional, and it actually brings in clients. We're now ranking for the exact keywords our ideal homeowners search for. Wish we'd found them first.”

M

MET Interior Team

Management, MET Interior

Process

How We Got There

4 phases from kickoff to launch.

1

Audit & Content Architecture

1 week

Audited the 2024 site, mapped the 500+ project archive into property types and design styles, and planned the guide library and BTO page set around what homeowners actually search for.

2

Design

1.5 weeks

Developed the lighter editorial direction in DM Sans, the dark and light themes, the project card and filter system, and the layouts for guides, calculator and BTO pages.

3

Build & Migration

2.5 weeks

Rebuilt on Astro with React islands, migrated 75 project pages and the existing content off WordPress, built the cost calculator, the site search and the 12 BTO landing pages, and mapped the old URLs across.

4

Tracking & Launch

1 week

Wired GA4, Google Ads conversions and Clarity, checked schema and redirects, tested light and dark across browsers, and deployed to Vercel.

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