MET Interior
Terris rebuilt MET Interior's website from scratch after a previous agency delivered a poorly designed site with no SEO foundation. The new elegant, dark-themed design reflects the quality of their interior work, and our targeted SEO strategy now has them ranking at the top of Google for high-value keywords like "landed property interior design" and "walk up apartment interior design" in Singapore.
Project Details
- Client
- MET Interior
- Industry
- Interior Design
- Duration
- 4-6 weeks
- Date
- 2024
- Services
- Web DesignWeb DevelopmentSEO OptimisationGoogle Ads
- Technologies
- WordPressGoogle AdsGoogle AnalyticsGoogle Search ConsoleSchema.orgWhatsApp Business
What They Were Facing
MET Interior is a reputable interior design company in Singapore specialising in residential projects — from HDB flats and condominiums to landed properties and walk-up apartments. Despite their portfolio of beautiful completed projects, their online presence was actively hurting their brand. A previous agency had delivered a poorly designed website with no SEO, no lead generation strategy, and a design that didn't reflect the quality of MET Interior's work.
Poorly Built Website from Another Agency
The previous agency delivered a substandard website that looked unprofessional and failed to showcase MET Interior's project portfolio effectively. The design, layout, and user experience were all below the standard expected by homeowners comparing interior design firms online.
Zero Search Engine Visibility
The existing site had no SEO foundation whatsoever — no keyword targeting, no optimised content, no schema markup. MET Interior was invisible for high-intent searches like "interior design Singapore", "landed property interior design", or "HDB renovation interior designer".
No Lead Generation Funnel
The old website had no clear pathway to convert visitors into consultations. There was no compelling CTA, no complimentary design consultation offer, and no WhatsApp integration — meaning potential clients who visited the site often left without making contact.
Portfolio Not Properly Showcased
MET Interior had a strong portfolio of completed residential projects across Singapore, but the old site buried them in a poorly laid out gallery. Homeowners couldn't easily browse by project type or see the quality of work that differentiated MET from competitors.
How We Solved It
We replaced the failed agency's work with a complete redesign — an elegant, dark-themed website that matches the sophistication of MET Interior's design work, backed by a targeted SEO and Google Ads strategy to drive qualified homeowner leads.
Elegant Dark-Themed Redesign
Designed a sophisticated website with a dark charcoal palette and warm lifestyle photography that immediately conveys quality and taste. The full-width hero section featuring real clients in their completed home creates an emotional connection, while the "Get A Complimentary Design Consultation" CTA drives immediate action.
Project Portfolio Showcase
Built a visually rich project gallery displaying completed homes — Punggol East, Sengkang West, Casa Springs, and more — with high-quality photography in a clean grid layout. Pagination and "View All Projects" functionality lets homeowners browse the full body of work.
SEO Strategy for Niche Keywords
Implemented a targeted SEO strategy focusing on specific interior design niches in Singapore — "landed property interior design", "walk up apartment interior design", "HDB renovation interior designer" — with optimised content, heading hierarchy, and schema markup to capture homeowners at the point of decision.
Google Ads & Lead Generation
Launched targeted Google Ads campaigns alongside the SEO strategy to capture high-intent homeowner searches immediately. Built a multi-touchpoint lead funnel with the complimentary design plan CTA, WhatsApp integration, and a detailed contact form capturing budget, property type, and referral source.
See the Website in Action
The Transformation
After replacing the failed agency's work, MET Interior saw a complete transformation in their online presence and lead generation. The new website became their primary source of homeowner enquiries, and the SEO strategy quickly established them at the top of Google for their target keywords.
“After a terrible experience with our previous agency, TerrisDigital rebuilt everything in just weeks. The new website is exactly what we envisioned — elegant, professional, and it actually brings in clients. We're now ranking for the exact keywords our ideal homeowners search for. Wish we'd found them first.”
MET Interior Team
Management, MET Interior
How We Got There
Audit & Strategy
3 daysAudited the failed agency's work, identified all issues, conducted keyword research for Singapore interior design niches, and planned the complete rebuild strategy.
Design
1.5 weeksDesigned the dark-themed visual system, hero section with lifestyle photography, project gallery layouts, testimonial section, and responsive mockups.
Development & SEO
2 weeksBuilt the WordPress site with project portfolio, contact form with lead tracking, WhatsApp integration, on-page SEO implementation, schema markup, and Google Analytics setup.
Ads Setup & Launch
1 weekGoogle Ads campaign creation, keyword targeting for interior design searches, conversion tracking setup, cross-browser testing, and production deployment.
Want results like these?
Let us build your next growth engine — no obligations, just a friendly chat.
Related Case Studies
Ready to Transform Your Business?
See what TerrisDigital can do for you — just like we did for MET Interior. Get a free consultation today.
