PSG Grant Singapore Closed: EDGE Grant Replaced It (November 2026)

No. The PSG grant closed to new applications on 29 September 2026, the same day as the Enterprise Development Grant (EDG) and Market Readiness Assistance (MRA). From 30 September, Singapore businesses apply for that support under Enterprise Singapore's EDGE Grant instead. PSG applications sent before the cutoff are still being processed.

EDGE is one grant covering 8 business areas and more than 150 activities, from Automation and Digitalisation to Internationalisation and Sustainability. Support goes up to 70% for SMEs and 50% for larger companies, but each activity sets its own level, and the digital ones sit lower. Across everything, a company can get up to S$100,000 of EDGE support a year, refreshed on 1 April. The details are on the EDGE Grant page.

For digital marketing, the part that matters is the list of "single-function digital solutions" under Automation and Digitalisation. That list is what replaced the PSG packages.

The headline rate for an SME is the same as PSG's, up to 50%, but EDGE puts a S$10,000 cost cap on a digital marketing package, so the most you get back is S$5,000. The supported cost is software, for up to 12 months. There's no website design activity, and companies above the SME line can apply too, at up to 30%.

The S$30,000 yearly limit looks familiar, but under EDGE every digital activity you take shares it, and each activity has its own, much smaller cap. Each single-function solution is also limited to one application per company (per UEN), so the most an SME can get for digital marketing software is S$5,000.

The EDGE Grant's digital marketing activity covers pre-approved "digital marketing campaign management solutions", software that helps a business create, run and optimise its online marketing. The cost cap is S$10,000. An SME gets up to 50% (S$5,000) and a larger company up to 30% (S$3,000), paid on software costs for up to 12 months.

Here's what the digital marketing activity page lists, and what it leaves out:

• Supported: software costs, capped at 12 months
• Not supported: GST and maintenance costs, and the page says that list isn't complete
• Not named at all: SEO, Google Ads, content or social media marketing. The page describes campaign management solutions and stops there
• Ad spend: it isn't a listed cost. The money you pay Google for Google Ads clicks wasn't covered under PSG either, so budget it in full

The EDGE FAQ leaves one door slightly open: professional services costs "may be supported" when they're part of an approved package and matter to adopting the solution. The cost breakdown on SMEs Go Digital is what decides it, so read that before you assume setup or management work is covered.

Agencies moved quickly. MediaOne, Impossible Marketing, OOm and 2Stallions already advertise EDGE Grant digital marketing packages, and I've compared them in my list of the best digital marketing agencies in Singapore. For what the packages themselves cost, see my breakdown of SEO pricing in Singapore. Whoever you talk to, ask for the SMEs Go Digital package they're quoting and check what the S$10,000 actually buys.

Three other EDGE single-function activities sit close to digital marketing: an e-commerce online shop, a CRM, and GenAI marketing and sales content generation. Each has a S$5,000 cost cap and pays an SME up to 50% (S$2,500) or a larger company up to 30% (S$1,500), on software costs for up to 12 months.

You can apply for different activities at the same time. An SME that took all four could get up to S$12,500 back, inside the S$30,000 a year that all Automation and Digitalisation support shares.

Notice what isn't on the list: a website. A brochure or company site isn't a listed solution, so a "50% off your website" offer that relied on PSG doesn't carry over. If you sell online, the e-commerce activity is the nearest fit, and it's capped at S$5,000 of cost. I go through what that means for a build in my comparison of grant-funded and custom websites.

For the software itself, my guides to CRM software in Singapore and AI marketing tools are a good place to start. Check SMEs Go Digital before you assume any of them is pre-approved.

To get EDGE support for a digital marketing package, your business must be registered and operating in Singapore, at least 30% owned (directly or indirectly) by Singaporeans or Singapore PRs, and not home-based. You also can't have started the work or paid the vendor anything, deposit included, before you apply.

The full list from the digital marketing activity page:

1. Registered and operating in Singapore
2. At least 30% local ownership: by Singapore citizens and/or PRs, direct or indirect, based on ultimate individual ownership
3. Not a home-based business
4. No work started and no payment made: not even a deposit, before you submit the application
5. Not applied for this solution before
6. Used in Singapore: the software you buy or subscribe to has to be used or implemented here

Being an SME only changes how much you get. Enterprise Singapore counts you as an SME if your group's annual sales turnover is no more than S$100 million or your group employs no more than 200 workers. Above that, you can still apply at up to 30%.

If you had PSG funding before, you can apply for EDGE too. EDGE is meant for new projects, though, so a project PSG already supported can't be funded again.

The home-based rule is the one I'd expect to catch small operators. Plenty of one-person businesses in Singapore run from home, and for the digital marketing activity that rules them out.

You apply for the EDGE Grant yourself. Pick a pre-approved vendor and solution on IMDA's SMEs Go Digital, get a quotation, build a matching package there to get a reference ID, then submit on the Business Grants Portal with Corppass. The outcome takes about a week, and you claim once the project is finished and paid for.

1. Prepare the documents: the vendor's quotation, and a projection of the cost savings you expect in the year after the project is finished
2. Choose a vendor and solution on SMEs Go Digital: only the pre-approved list counts. Get the quotation from that vendor
3. Build the package on SMEs Go Digital: it has to match the quotation exactly. Sign in with Corppass to generate the package reference ID
4. Apply on the Business Grants Portal: log in with Corppass and submit. Vendors, service providers and other third parties aren't allowed to apply for you or manage the grant on your behalf
5. Accept the Letter of Offer: the outcome comes in about a week. The letter sets out the grant amount, the qualifying period and what you have to deliver
6. Run the project: costs from the date you applied are covered once you're approved, and you have 18 months from approval to finish. The only changes allowed are to the project end date and the claim due date, and both need approval
7. Pay in full, then claim: submit the claim on the portal by its due date, with proof of payment and a photo of the deployed software showing its unique identifier, which you also enter in the claim
8. Get paid: within 14 working days of claim approval by PayNow Corporate, or up to 8 weeks by GIRO

EDGE pays you back after the fact. You pay the vendor the full amount first, so budget for all of it and treat the grant as a refund that arrives later.

A PSG application submitted before 30 September 2026 is still assessed under PSG's own rules, and approved projects carry on as normal. Finish the project and submit your claim when it's complete, the same way you would have before. Nothing moves to EDGE automatically, and the same project can't be funded twice.

• Already approved? Keep to the dates in your Letter of Offer and claim on completion. Enterprise Singapore says ongoing PSG projects are supported until completion and claim disbursement
• Used SkillsFuture Enterprise Credit with PSG? Final SFEC claims for programmes under PSG, EDG or MRA have to be in by 30 November 2026. EDGE can't be used with SFEC, so there's nothing to carry across
• Missed the cutoff? There's no late PSG route. No new applications are accepted under the old schemes, so apply under EDGE for a new project

The EDGE Grant FAQ covers the changeover in more detail.

Paying a deposit or letting work start before you apply is the quickest way to lose the EDGE Grant, because the project then fails eligibility. The others I'd watch for are letting a vendor submit for you, a quotation that doesn't match the SMEs Go Digital package, and expecting the grant to fund a website or your ad spend.

1. Paying or starting before you apply: a deposit counts, and so does a vendor "getting started" while you wait. Apply first, then sign and pay
2. Letting the vendor apply: a vendor can talk you through it, but the application has to come from your own Corppass. Third parties can't submit or manage it for you
3. A quotation that doesn't match the package: the package you build on SMEs Go Digital has to match the quotation exactly
4. Trusting an old PSG badge: a "PSG pre-approved" logo on a vendor's website tells you about the old scheme. Look the solution up on SMEs Go Digital yourself
5. Expecting it to fund a website: there's no website design activity. If the package is mostly a website build with some marketing on top, ask the vendor which EDGE activity it falls under
6. Budgeting the grant as a discount: you pay in full first and claim later, and GST and maintenance are never covered
7. Spending your one application on the wrong package: each single-function solution is limited to one application per company, so don't use it on a small trial you'll outgrow
8. Letting the claim slip: late or incomplete claims can be delayed or rejected, and you have to stay eligible until the claim goes in. An ownership change that took you under 30% local ownership would count

Yes. The Enterprise Development Grant (EDG) and Market Readiness Assistance (MRA) closed to new applications on 29 September 2026, the same day as PSG. EDG used to fund larger brand and marketing strategy projects, and MRA paid towards overseas marketing. Enterprise Singapore now points businesses to EDGE for all three.

EDGE's business areas include Business Strategy and Internationalisation, which is where the kind of projects EDG and MRA used to fund now sit. My EDGE Grant guide (linked at the top) maps EDG's projects across, and my guide to what replaced the MRA grant goes through the seven overseas activities, which pay an SME up to 70%. Applications already made under EDG or MRA are handled the same way as PSG ones: assessed under the old rules and claimed on completion.

Get the most from the EDGE Grant by deciding what your marketing has to achieve before you look at packages, then using the grant on software you'll keep using after the first 12 months. Keep the website, ad spend and ongoing work in your own budget, because EDGE won't pay for them.

• Decide the channel first: work out whether search ads or SEO should carry your leads (my Google Ads vs SEO comparison helps), then find a package that fits. Choosing a package because it's grant-funded is how people end up with software nobody logs into
• Plan for month 13: support covers up to 12 months of software. If the tool is a subscription, the second year is all yours, so check the renewal price before you sign
• Sort the website out separately: EDGE won't pay for web design, and a marketing package that sends traffic to a slow site that doesn't convert wastes the grant. Get the site right, then add SEO and campaigns on top
• Combine activities on purpose: a CRM to track the leads your campaigns bring in is a sensible second application. Different activities can go in at the same time, and they share the S$30,000 yearly Automation and Digitalisation cap
• Choose a vendor on results: a pre-approved vendor whose campaigns don't bring in enquiries is a waste of your 50%. Ask for client results you can check, the same as you would without a grant
• Know the full cost: read my breakdown of what digital marketing costs in Singapore before you decide how much of it S$5,000 really covers

The businesses that do well out of a grant treat it as money off something they'd have bought anyway. If you wouldn't pay for the package at full price, the grant won't make it a good buy.