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9 Best New Launch Condo Agents in Singapore (August 2026)
My picks for the best new launch condo agents in Singapore for 2026, why a buyer pays them nothing, and how to choose a project agent who works for you.
This guide is part of Terris Recommends, my researched, hands-on picks of the best local businesses and services in Singapore. Every recommendation is researched and ranked by me.
See all recommendationsBuying a brand-new condominium from a developer is a very different game from a resale purchase, and the right new launch agent is the person who makes it work in your favour. Here is the part many buyers do not realise: at a new launch, the developer pays the agent's commission, so a good buyer's agent costs you nothing. Walking into a showflat unrepresented does not save you money, it just means the on-site agent works for the developer, not for you.
I researched this the way I approach everything in this series, comparing the agencies with the biggest project-marketing operations on their launch experience, their objectivity, and how well their agents guide a buyer through balloting, unit selection and financing. Every agent worth using is registered with the Council for Estate Agencies, which you should always verify.
Below are the nine new launch agents and agencies I would trust in 2026, plus the context that matters: why representation is free, how the buying process works, and the stamp duty to plan for. If you want the wider field first, see my guide to the best property agents in Singapore.
A new launch agent should be an adviser, not a salesperson for one project. Here is what separates a genuinely good one from someone just clearing the developer's inventory.
- Objectivity across launches. The best agents compare several current launches for you honestly, including the one they are rostered on, rather than steering you to whichever pays them. If an agent only ever pitches one project, be cautious.
- Deep project knowledge. A strong project agent knows the unit mix, the good and bad stacks, the facing, the noise, and the pricing psychology of a development, often from a direct developer briefing.
- Financing fluency. They should walk you through the Progressive Payment Scheme, your loan limits, and the stamp duty, so there are no nasty surprises after you book.
- Honest resale and rental outlook. A good agent talks about exit: likely rental demand, the surrounding supply pipeline, and how the project may hold value, not just the launch-day hype.
- No pressure. Balloting and "star buy" urgency are real at hot launches, but a good agent helps you decide clearly rather than panicking you into a unit.
Since representation is free to you, there is every reason to appoint your own trusted agent before you visit any showflat. Verify them on the CEA Public Register first, and you can cross-check recent new-sale prices for a project through the URA caveats data.
The economics of a new launch surprise a lot of first-time buyers, so here is the short version of how it works and what it costs.
- The developer pays the agent. Project-marketing commission is paid by the developer, not the buyer. Your own agent is therefore free, and appointing one gives you someone on your side rather than the developer's.
- Booking and balloting. At popular launches, units are released in phases and allocated by ballot or e-application. Your agent submits your preferences and guides your unit choice on the day.
- Progressive Payment Scheme. For a property under construction, you pay in stages tied to building milestones, so the cash and loan outlay is spread out until completion.
- Stamp duty. Buyer's Stamp Duty always applies, and Additional Buyer's Stamp Duty applies to a second or subsequent residential property, and to PRs and foreigners. Rates change, so confirm the current figures on the IRAS website before you commit.
Because the service costs you nothing and the sums involved are large, appointing a capable, objective project agent is one of the easiest good decisions you can make as a new launch buyer.
| Agency | Best known for |
|---|---|
| Huttons Asia | New launches and developer project marketing |
| PropNex | A huge project-marketing arm across most launches |
| ERA Singapore | Broad launch coverage and agent training |
| OrangeTee & Tie | Data-driven launch and price-trend analysis |
| SRI | Upgraders buying their first new launch condo |
| PropertyLimBrothers | In-depth, transparent new launch analysis |
| Knight Frank Singapore | Luxury and prime-district new launches |
| Savills Singapore | Prime and investor-focused new launches |
| Edmund Tie (ETC) | Advisory-led firm with development consultancy roots |
With around 5,000 agents and a strong pipeline of international partnerships, Huttons is involved in a large share of the launches happening at any given time, which also makes its better agents useful for comparing projects. For a new launch purchase, it is the agency I would start with.
- Best known for
- New launches and developer project marketing
- Scale
- ~5,000 agents, major project-marketing arm
- Website
- huttonsgroup.com
As the largest, SGX-listed agency with around 12,000 agents, it has the resources and training to support new launch buyers well. As always with a network this size, pick the individual on their launch track record, but the depth of PropNex's project involvement makes it a natural choice.
- Best known for
- A huge project-marketing arm across most launches
- Scale
- ~12,000 agents, SGX-listed
- Website
- propnex.com
With around 8,000 agents and a very high aggregate rating, ERA gives you a deep bench of experienced project agents. For a buyer who wants a well-supported, methodical guide through a launch, it sits right alongside Huttons and PropNex.
- Best known for
- Broad launch coverage and agent training
- Scale
- ~8,000 agents, global network
- Website
- era.com.sg
For a buyer who wants the numbers behind the decision rather than launch-day excitement, an OrangeTee agent can ground the choice in genuine data. It is a strong option if you are buying a new launch as much for investment as for a home.
- Best known for
- Data-driven launch and price-trend analysis
- Website
- orangetee.com
You get considered attention without the scale of the giants, and the firm's polish shows in how its agents present the options. For an upgrader or a buyer who wants a closer working relationship through a launch, SRI is a solid choice.
- Best known for
- Upgraders buying their first new launch condo
- Scale
- ~1,500 agents, boutique full-service
- Website
- sri.sg
It is a boutique, content-led outfit rather than a mass project-marketing machine, so the appeal is the considered, transparent approach. For a buyer who wants an agent that treats a launch as an analysis rather than a sales push, it is well worth a conversation.
- Best known for
- In-depth, transparent new launch analysis
- Website
- propertylimbrothers.com
The firm pairs that reach with in-house research and investment advisory, so for an investment-grade launch you get proper analysis alongside access. It is not the agency for a mass-market suburban condo, but for the prime end of the new launch market it is genuinely top tier.
- Best known for
- Luxury and prime-district new launches
- Website
- knightfrank.com.sg
Its appeal to overseas buyers and its cross-asset advisory make it particularly useful if you are weighing a new launch against other property decisions. For prime residential launches, or any purchase where investment analysis matters as much as the home itself, Savills is a credible, well-resourced choice.
- Best known for
- Prime and investor-focused new launches
- Website
- savills.com.sg
For a buyer who values an advisory-minded firm with a long track record across market cycles, ETC is a measured, professional option for a new launch, particularly where you want the purchase framed in terms of the wider market rather than a single project pitch.
- Best known for
- Advisory-led firm with development consultancy roots
- Website
- etcsea.com
No. For a new launch, the developer pays the agent's commission, so appointing your own buyer's agent costs you nothing. Because it is free, there is no reason to visit a showflat unrepresented, since the on-site agent works for the developer while your own agent works for you.
Get your own agent, and appoint them before you visit. The showflat agent represents the developer and is there to sell that one project. Your own agent can compare several launches objectively, advise on unit choice and financing, and negotiate on your behalf, all at no cost to you since the developer pays the commission either way.
New launches under construction are bought on the Progressive Payment Scheme, where you pay in stages tied to construction milestones rather than all at once. This spreads out the cash and loan outlay until the project is completed. Your agent and conveyancing lawyer will walk you through the schedule.
Buyer's Stamp Duty always applies, calculated on the purchase price. Additional Buyer's Stamp Duty applies if this is your second or subsequent residential property, and to Singapore PRs and foreigners even on a first property. The rates are significant and are revised from time to time, so confirm the current figures on the IRAS website before you commit.
It depends. A new launch offers a brand-new unit, developer warranties, the Progressive Payment Scheme, and the chance to buy early in a project. A resale condo lets you see the actual unit, move in immediately, and often sits on a larger floor plan for the price. A good agent will compare both honestly for your situation rather than pushing the launch.
New launch buyers do their homework online long before they book a unit, and the agents who show up with clear, trustworthy project content win those buyers. If your website is not doing that job, that is the part I help with.
I build fast, search-optimised websites for property agents, with the project pages, area guides and local SEO that turn Google searches into enquiries you own rather than leads you rent from a portal. It is the same organic lead engine I cover in my guide to real estate agent websites and SEO.
Want the same for your business? Get a quote, or read more about my property agent website design and SEO services.
For a new launch in Singapore, the best agent is an objective, experienced project specialist, and since the developer pays them, hiring one costs you nothing. Start with Huttons, PropNex or ERA for the deepest launch involvement, OrangeTee or PropertyLimBrothers for analytical rigour, and Knight Frank or Savills for the prime and investor end.
Appoint your own agent before you visit any showflat, verify them on the CEA Public Register, and confirm your stamp duty on the IRAS site. For the rest of your property team, see my guides to the best property agents and the best conveyancing lawyers in Singapore.
