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8 Best Roadshow & Activation Companies Singapore (August 2026)
My pick of the best roadshow and brand activation companies in Singapore for 2026. Starting with Pico and Get Out! Events.
This guide is part of Terris Recommends, my researched, hands-on picks of the best local businesses and services in Singapore. Every recommendation is researched and ranked by me.
See all recommendationsIf you are looking for the best roadshow company Singapore brands rely on to pull a crowd in a mall atrium, this is my shortlist for 2026. A roadshow or brand activation is a different animal from a sit-down corporate event. Success is measured in footfall, dwell time and engagement: did people stop, did they interact, and did you capture anything useful from it. A beautiful booth that nobody approaches is an expensive piece of furniture.
I looked at the Singapore companies that genuinely deliver activations, weighing their experiential track record, booth and production capability, manpower and promoter strength, and their experience navigating mall and public-space logistics. The eight below are the teams I would trust to make a roadshow actually work.
This is one of my Terris Recommends events guides. For the broader picture see my best event companies in Singapore guide, and if your goal is a single big reveal rather than a sustained activation, see my best product launch companies in Singapore guide.
The companies that are good at this design for stopping power first. The booth has to read in three seconds from across a busy atrium, there needs to be a clear reason to approach (a demo, a game, a giveaway, a photo moment), and the staff matter as much as the structure. Well-briefed promoters who can start a conversation will out-perform a gorgeous booth with a bored attendant every time. The best teams also build in lead capture, so you leave with data, not just a fun day.
Two practical things I check. First, manpower: can they supply, train and manage promoters and crew, or just build the booth? Second, the boring but essential logistics. Roadshow builds need a BizSafe certified operator with insurance, and any raised or structural build has to meet SCDF temporary-structure and fire-safety requirements, on top of the mall or landlord approvals. A company that handles all of that quietly is worth its fee.
On budget, mall atrium activations are usually priced per day of space rental plus the booth build and manpower, so a multi-day roadshow with a custom booth and trained promoters can run from the low five figures upward, climbing with prime locations and longer runs.
| Company | Best known for | Location |
|---|---|---|
| Pico | Large-scale, brand-standard activations and experiences with global reach | Singapore (global HQ roots), offices across Asia |
| Get Out! Events | Experiential FMCG activations with strong on-ground engagement | 14 Robinson Road |
| Ooffle | Tech-driven, interactive activations with projection mapping and digital booths | Asia Square Tower 1 (sales), 158 Kallang Way (operations) |
| Twist Media | Creative, award-winning brand activations and pop-ups | 100 Pasir Panjang Road |
| Eventive | ROI-focused roadshows and tradeshows with lead capture built in | 61 Ubi Avenue 1 |
| Unearthed Productions | Content-led activations and placemaking with strong recap material | Singapore (islandwide) |
| Mega Events | Crowd-drawing roadshows with in-house games, inflatables and food stations | 39 Woodlands Close, MEGA @ Woodlands |
| 1 MICE | Well-coordinated, multi-location activations and community engagement | 1 Sims Lane |
Their client roster reads like a who's-who, Coca-Cola, HSBC, Huawei, HP and Petronas among them, and they have the awards to back the creative. For a flagship roadshow or a brand experience that needs serious production and strategy behind it, Pico is my top pick.
- Best known for
- Large-scale, brand-standard activations and experiences with global reach
- Location
- Singapore (global HQ roots), offices across Asia
- Experience
- Brand activation since 1969, 38+ cities worldwide
- Website
- pico.com
They handle everything from giant inflatables and interactive games to amazing-race style engagement, and they run a CBD operation on Robinson Road. For a roadshow that needs energy and interaction rather than just a static display, they are a strong, flexible choice.
- Best known for
- Experiential FMCG activations with strong on-ground engagement
- Location
- 14 Robinson Road
- Website
- getout.sg
They work with major brands like AIA, PwC, Hyundai, DBS and Resorts World Sentosa, and they can tie the on-ground activation into a digital or hybrid layer so it reaches beyond the atrium. For a tech-forward roadshow with a real "wow", Ooffle is my pick.
- Best known for
- Tech-driven, interactive activations with projection mapping and digital booths
- Location
- Asia Square Tower 1 (sales), 158 Kallang Way (operations)
- Website
- ooffle.com
They have run work for Amazon, Samsung, Netflix and government agencies, and they manage the full creative, technical and operational picture in-house. A polished pick for a brand that wants its roadshow to feel like a proper campaign moment.
- Best known for
- Creative, award-winning brand activations and pop-ups
- Location
- 100 Pasir Panjang Road
- Website
- twistmedia.sg
They operate across APAC with 200-plus corporate events and a tech-leaning client list, Grab, Autodesk, MongoDB, Canon. For a B2B roadshow or a tradeshow presence where you have to report on results, Eventive speaks the right language.
- Best known for
- ROI-focused roadshows and tradeshows with lead capture built in
- Location
- 61 Ubi Avenue 1
- Website
- eventive.sg
They are a Marketing Events Awards 2024 winner and partner major venues across the island. For a roadshow or activation that needs to live on as content afterwards, they are a smart choice.
- Best known for
- Content-led activations and placemaking with strong recap material
- Location
- Singapore (islandwide)
- Website
- unearthedproductions.com.sg
They are BizSafe Star certified and a registered government supplier with clients like Singtel, Sentosa and Shopee. For a high-energy, family-friendly roadshow with games and food draws, they are an efficient one-stop option.
- Best known for
- Crowd-drawing roadshows with in-house games, inflatables and food stations
- Location
- 39 Woodlands Close, MEGA @ Woodlands
- Website
- megaevent.sg
Their experience runs to large, sensitive programmes like TikTok's National Day celebrations, so a multi-day or multi-location roadshow is well within their range. A reliable, organised partner when the activation has a lot of moving parts.
- Best known for
- Well-coordinated, multi-location activations and community engagement
- Location
- 1 Sims Lane
- Website
- 1mice.com.sg
Mall atrium roadshows are usually priced as space rental per day plus the booth build and manpower. A multi-day activation with a custom booth and trained promoters typically starts in the low five figures and climbs with prime mall locations, longer runs and elaborate builds. Get quotes that separate space, build and manpower so you can compare like for like.
They overlap heavily. A roadshow usually means a touring or atrium presence designed to reach shoppers and generate sales or sign-ups, while brand activation is the broader term for any experiential moment designed to engage an audience with a brand. Most of the companies here do both.
A good activation company will help secure the atrium or space and handle the build approvals, but the venue or landlord rental is typically billed separately. They should also manage safety compliance and any temporary-structure requirements. Always confirm who is responsible for which permit before you sign.
Set the metric before the build. Common ones are footfall and engagements, leads or sign-ups captured, samples distributed, sales during the activation, and social or content reach afterwards. Ask the company to build lead capture and a simple tally into the activation so you can actually report on it.
Aim for one to three months for a standard mall activation, more if you want a prime location during a peak retail period or a custom booth build. Popular atriums get booked early, so the sooner you confirm dates the better your options.
A roadshow drives people to look you up afterwards, and that is where a sharp website earns its keep. That is the part I work on. I design and build websites for businesses across Singapore that turn attention into enquiries, the same job a good activation does on the ground. You can see the kind of result that brings in my Arcade Rental case study.
If your brand needs a site that converts, take a look at my web design services or get a free quote.
The bottom line
For the best roadshow in Singapore, pick for the job. Pico is the global-scale heavyweight, Get Out! Events is the nimble experiential pick, and Ooffle leads on interactive tech. Twist Media and Unearthed bring creative and content firepower, Eventive builds in lead capture, and Mega Events and 1 MICE cover crowd-drawing kit and clean logistics. Whoever you choose, sort permits and a BizSafe build early, and decide your success metric before the booth goes up.
For the wider view, see my best event companies in Singapore guide. And if you run an event or activation business, a website that looks as good as your work does a lot of the quiet selling, which is what I do at Terris. Take a look at my web design services or get a free quote.
Editorial note: This guide reflects my own research and opinion. Company details, credentials and indicative prices were accurate at the time of writing (July 2026) but can change, so confirm scope, certification and pricing directly with each company before you engage them.
