Skip to main content
16,400+ monthly visitors to Terris Recommends Featured on a guide? Get your badge Get your badge

Terris Recommends 16,400+ monthly visitors Finance & Insurance

10 Best Insurance Brokers in Singapore (August 2026)

My editorial picks of the 10 best insurance brokers in Singapore for 2026, decoding broker vs tied agent. Compared on type, model and what it means.

An insurance broker discussing coverage options with a business owner at a desk in Singapore

This guide is part of Terris Recommends, my researched, hands-on picks of the best local businesses and services in Singapore. Every recommendation is researched and ranked by me.

See all recommendations

Understanding insurance brokers in Singapore starts with one question that clears up most of the confusion: who does the person actually work for? A tied agent represents a single insurer and sells that company's products. An insurance broker represents you, the client, and shops your risk across many insurers to find the right cover at the right price. That difference matters most when you need to claim.

Brokers are usually paid a commission that is built into the premium, so engaging one does not normally cost you more than going direct, and you gain an advocate who negotiates on your behalf. The market splits into local general brokers, SME and employee-benefits specialists, global corporate brokers, digital comparison platforms and expat health specialists. I will explain how to choose and how they are paid, then give you my picks.

This is part of my Terris Recommends Finance and Insurance series, and it is general information, not insurance advice. It pairs with my guides to financial advisers and will-writing services.

What I look for in an insurance broker

Beyond the brand, here is what actually matters when you choose a broker.

  • Who they represent. A broker should represent you, not an insurer, and place your business across the market. Ask them directly whom they act for and how many insurers they work with.
  • MAS registration. Verify the broker is a registered insurance broker on the MAS Financial Institutions Directory. Broking is a regulated activity here.
  • How they are paid. Usually a commission inside the premium, sometimes a fee for complex commercial work. It does not normally cost you more than going direct, but ask so you understand any conflicts.
  • The right segment. Personal lines, SME packages, large commercial and specialty risk, employee benefits, or expat health are different specialisms. Match the broker to your actual need.
  • Claims support. The real value of a broker shows at claim time, when they advocate for you against the insurer. Ask how they handle claims before you sign up.

One tip: for a business, a broker who understands your industry's specific risks, from work injury to professional indemnity, is worth far more than the cheapest quote.

How the best insurance brokers in Singapore compare

BrokerTypeBest for
AWGLocal, personal and commercialBoth personal and business
Times InsuranceLocal general brokerAn established all-rounder
David HoSME and employee benefitsGroup health and WICA
MarshGlobal corporate brokerLarge and complex risk
HowdenGlobal specialist brokerSME and specialty lines
AonGlobal brokerRisk and employee benefits
eazyDigital brokerCompare and buy online
Insurance MarketDigital comparison brokerPersonal-lines comparison
SingSaverDigital comparisonMass-market compare
Pacific PrimeExpat health specialistInternational health cover

How are insurance brokers paid in Singapore?

Understanding the cost of a broker is mostly about how they are paid rather than a fee you see.

ModelWhat it meansGood to know
Commission from insurerBuilt into the premiumDoes not normally cost you extra
Fee for adviceCharged for complex commercial workAgreed upfront
Digital comparisonCommission on policies boughtFree to compare

Because a broker is usually paid the same commission the insurer would otherwise keep, using one to shop the market rarely costs you more than buying direct, and often finds better cover. For large commercial risk, a transparent fee arrangement can be cleaner, so ask how the broker is remunerated.

1. AWG Insurance Brokers

AWG is my all-round local pick because it genuinely does both personal and commercial insurance well. A registered insurance broker, it covers personal lines like travel, maid, motor and personal accident, alongside commercial cover such as work injury, trade credit, marine cargo and employee benefits, serving individuals right up to large organisations.

Best known for
Genuinely covering both personal and business insurance
Type
Local, personal and commercial
MAS registered
Yes, registered insurance broker

2. Times Insurance Brokers

Times is my pick for an established local all-rounder. Operating since 1976, it is one of the oldest local general brokers, covering commercial lines like contract and construction, property, casualty and motor, as well as personal insurance, with decades of market relationships behind it.

Best known for
One of the oldest local general brokers, since 1976
Type
Local general broker
MAS registered
Yes, registered insurance broker

3. David Ho

David Ho is my pick for SMEs and employee benefits. An independent broker with a named-broker, personal-service model, it specialises in the cover a growing business actually needs: work injury compensation, group health and medical, group personal accident and flexible benefits.

Best known for
SME cover and employee benefits with personal service
Type
SME and employee-benefits broker
MAS registered
Yes, licensed independent broker
Website
davidho.sg

4. Marsh Singapore

Marsh is my pick for large and complex commercial risk. As part of the world's largest insurance broker, it brings deep corporate risk expertise across cyber, directors and officers, property and casualty, as well as SME packages and employee health and benefits, backed by global scale and data.

Best known for
Large, complex corporate risk
Type
Global corporate broker
MAS registered
Yes, licensed broker
Website
marsh.com

5. Howden Singapore

Howden is my pick for SMEs and specialty lines from a global network. It combines a dedicated SME offering with strong specialty expertise, in areas like cyber, marine, construction and professional indemnity, plus employee benefits and private wealth, so a growing company can access specialist cover.

Best known for
SME cover plus specialty lines
Type
Global specialist broker
MAS registered
Yes, MAS-regulated intermediary
Website
howdengroup.com

6. Aon Singapore

Aon is my pick for risk and employee benefits at scale. A global broker and human-capital firm, it is particularly strong on employee health and benefits, framing them around staff retention and cost, as well as broader risk, reinsurance and data and analytics.

Best known for
Risk and strategic employee benefits
Type
Global broker and human capital
MAS registered
Yes, licensed broker
Website
aon.com

7. eazy Insurance

eazy is my pick for a digital broker that still acts for you. Its Singpass-integrated portal lets you compare and buy motor, travel, home, health and business cover online, and it positions itself clearly as representing the client rather than an insurer.

Best known for
A digital portal that represents the client
Type
Digital broker
MAS registered
Yes, MAS-regulated broker
Website
eazy.com.sg

8. Insurance Market

Insurance Market is my pick for comparing personal lines with a broker's tools. A digital comparison broker, it lets you compare and buy motor, travel, home, maid and health insurance using its own rating and comparison analysis, so you can weigh options side by side.

Best known for
Comparing personal insurance with broker backing
Type
Digital comparison broker
MAS registered
Yes, registered broker

9. SingSaver

SingSaver is my pick for quick, mass-market comparison. A well-known digital comparison brand holding a brokerage licence, it lets you compare travel, home and maid insurance across many policies and insurers instantly, which is handy for a fast, no-fuss personal-lines purchase.

Best known for
Fast mass-market insurance comparison
Type
Digital comparison
MAS registered
Holds a brokerage licence

10. Pacific Prime Singapore

Pacific Prime is my pick for expats and international health cover. It specialises in expat and international health insurance, including family, maternity and dental, as well as group and business insurance, comparing international plans that ordinary local brokers do not handle well.

Best known for
International and expat health insurance
Type
Expat health specialist broker
MAS registered
Yes, insurance broker
Website
pacificprime.sg

How I put this list together

I looked at whom each broker represents, MAS registration, how they are paid, their segment, and their claims and service reputation. I deliberately spread the list across local general brokers, SME and benefits specialists, global corporate brokers, digital comparison platforms and expat health, because the right broker depends entirely on what you are insuring.

This is general information, not insurance advice, and details are checked when I publish and revisited as things change. Always verify a broker is MAS-registered, and ask how they are paid and how they handle claims, before you engage them.

What is the difference between an insurance broker and an insurance agent in Singapore?

An insurance agent, or tied agent, represents one insurance company and can only sell that company's products. An insurance broker represents you, the client, and can place your business across many insurers to find suitable cover and competitive pricing. The practical upshot is whose side they are on: a broker is your advocate and will negotiate for you, including at claim time, whereas an agent works for the insurer. For anything beyond a simple single-product purchase, a broker's independence usually works in your favour.

Do you pay more to buy insurance through a broker?

Usually not. Brokers are typically paid a commission that is built into the premium, the same commission the insurer would otherwise keep or pay a direct channel, so using a broker to shop the market rarely costs you more than buying direct, and it often secures better cover for the price. For large or complex commercial risk, a broker may charge a transparent advisory fee instead, which is agreed upfront. Ask any broker how they are remunerated so you understand the arrangement, but do not assume a broker is more expensive.

Do I need an insurance broker for my small business in Singapore?

For a small business, a broker is often worth it because business insurance is more complex than personal cover, spanning work injury compensation, public liability, professional indemnity, property and employee benefits, and the right structure depends on your industry. A broker who understands your sector can identify gaps, place cover across insurers, and advocate for you at claim time, which is hard to do yourself. For a very simple micro-business, a direct package may suffice, but as you take on staff and contracts, a broker like David Ho or a general broker becomes valuable.

Are insurance brokers in Singapore regulated by MAS?

Yes. Insurance broking is a regulated activity in Singapore, and brokers must be registered with the Monetary Authority of Singapore, appearing on the MAS Financial Institutions Directory under categories such as registered or exempt insurance broker. You can and should verify a broker's registration on the directory before engaging them. This regulation gives you recourse and standards to rely on, and checking takes only a couple of minutes, so never work with a broker you cannot find on the MAS register.

Advising on money? Credibility has to show before the first call

Anyone searching for insurance brokers in Singapore is being careful, and they will check whether you look legitimate before they pick up the phone.

Licence details, named people with real faces, plain explanations instead of jargon. Financial firms lose enquiries to sites that feel anonymous, because being anonymous is exactly what the reader is worried about. I build websites for Singapore finance and advisory firms that make the credentials easy to verify, and the SEO to reach people at the moment they start looking.

If your site was built once and never touched again, get a quote and I will tell you what is costing you enquiries.

The best insurance broker in Singapore is the one that represents you and specialises in what you are insuring, so match the broker to the need: AWG or Times for an all-round local broker, David Ho for SME and benefits, the global firms for complex commercial risk, and Pacific Prime for expat health. Verify their MAS registration, and remember a broker usually costs you no more than buying direct while giving you an advocate.

Get the right broker and you have someone on your side when it matters most, at claim time. This guide is general information, not insurance advice.

A broker sells you cover. Whether you need that cover, and how much, is a planning question, which is what my guide to the best financial advisers in Singapore covers. Once the policies are in place, name who gets them: my will-writing guide explains why the policy nomination and the will are two separate jobs.

If you run an insurance or professional-services business and your website is not bringing in enquiries, that is what I do. I design websites for businesses across Singapore. Get in touch for a free consultation.

Spotted something out of date in this guide? Suggest an edit or a business to add. This guide is pre-filled for you.
Sources and references (10)
  1. awginsurance.com
  2. timesinsurance.com.sg
  3. davidho.sg
  4. marsh.com › sg
  5. howdengroup.com › sg en
  6. aon.com › singapore
  7. eazy.com.sg
  8. insurancemarket.sg
  9. singsaver.com.sg
  10. pacificprime.sg
Back to top

Professional Opinion-haver

Terris

Chief Recommender · I do the digging so you don't have to

I've built websites and run marketing for Singapore businesses full-time since 2018, across 290+ projects. That work has me talking to business owners every week, reading their reviews and seeing which providers actually deliver. Terris Recommends is where I turn that legwork into plain shortlists.

570+ articles written

I need a website designer

Share this guide

Need a website for your own business? Browse my work or get in touch about your project.

Terris Recommends

Think your business belongs on this list?

I only feature businesses I'd genuinely point a friend to. If that sounds like yours, put it forward and tell me what you do and why you're among the best in Singapore at it.

View the 10 picks now