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Google Ads That Pay for Themselves

Most business owners do not want to learn Google Ads — they want more customers. At TerrisDigital we build and manage your website and run your Google Ads from one flat monthly fee. One certified specialist handles the lot.

See how it works
Google Ads Certified Full-time since 2018 5.0 on Google No lock-in contracts
The problem with DIY

If you’ve never run Google Ads, this is the hard part

Google Ads looks simple from the outside. Then you sit down to set it up yourself. Here is what almost every first-timer runs into, and why the money tends to disappear before the customers show up.

You open it and freeze

Keywords, match types, bidding strategies, extensions, Performance Max. The dashboard throws a hundred settings at you and none of it is explained in plain English.

Your budget vanishes fast

Set it up wrong and you can burn through SGD 1,000 in a week with nothing but random clicks to show for it. By the time you notice, the money is gone.

Google’s “help” costs you more

The free reps who call you are friendly, but they nudge you toward broader targeting and bigger spend, which is good for Google, not for your wallet.

You pay for the wrong clicks

Without tight targeting your ad shows for searches that will never buy, and you are charged for every single one of those wasted clicks.

You can’t tell if it’s working

Conversion tracking is fiddly to set up, so you are left staring at clicks and impressions with no idea whether any of it turned into a real enquiry.

It eats time you don’t have

Between learning it and babysitting it every day, the hours add up fast, and they are hours pulled straight out of actually running your business.

The fix

We create your landing page and manage your ads

Your ads are only as good as the page they send people to. Hire a web agency and an ads agency separately and results leak out in the gap between them. We run both, so nothing gets lost in the handover.

A custom business website we design and build
Half 1
Your website

We design, build, and manage the website your ads point to. Most campaigns fail at the page, not the ad — so this is half the job, not an add-on.

01

Custom site & landing pages

  • Designed and built for your business
  • Fast, mobile-first pages
  • Copy matched to what people search
  • Clear call, form & WhatsApp paths
02

Built to convert, always improving

  • Conversion-focused layout
  • Ongoing A/B testing
  • Speed & usability fixes
  • More enquiries from the same traffic
03

Hosted, maintained & yours

  • Hosting & maintenance handled
  • Security & backups
  • Content updates done for you
  • Domain & SSL set up for you
A Google Ads campaign dashboard we set up and run
Half 2
Your Google Ads

We set up, optimise, and report on your campaigns every month — built to bring in real leads and sales, not just clicks and traffic.

01

Audit & intent-led campaigns

  • Wasted-spend audit first
  • Keyword research by buyer intent
  • Negative keyword library
  • Smart bidding tuned to conversions
02

Ad copy & extensions that get clicked

  • Headline & description testing
  • Call & WhatsApp extensions
  • Sitelinks & callouts
  • Location & structured snippets
03

Tracking, reports & Performance Max

  • GA4 & Google Tag Manager
  • Form, call & WhatsApp tracking
  • Monthly report in plain English
  • Performance Max, done right
The journey

What your first 90 days look like

No mystery, no “trust the process”. Watch exactly what happens, and when.

Week 1–2
Week 3
Week 4–8
Week 9–13
Build your landing page Days 1–14
  • Design and build your landing page website
  • Conversion-focused copy and layout
  • Fast, mobile-first, clear call & WhatsApp paths
  • Trust signals: reviews, credentials, guarantees
  • Hosting and SSL set up, ready to go live
  • Built and approved with you before launch
Set up your Google Ads Days 15–21
  • Keyword research by buyer intent
  • Campaign structure and ad copy
  • Negative keywords to block junk clicks
  • Call, sitelink and location extensions
  • Conversion tracking on every action
  • Go live and watch the first results closely
Optimise Days 22–56
  • Refine search terms and negatives
  • Train smart bidding on real conversions
  • Test new ad variations
  • Cut wasted spend and lower cost per lead
  • Adjust bids by device, location and time
  • Improve the page to lift conversion rate
Scale Days 57–90
  • Layer in Performance Max where it fits
  • Expand into new keywords and intents
  • Remarketing to win back past visitors
  • Push down cost per lead, lift return
  • A clear monthly report in plain English
  • Scale the spend that is clearly profitable
The proof

The kind of results we get for clients

4–6x
Average return on ad spend
40 +
Google Ads accounts managed
Since 2018
Full-time, 8+ years experience
5.0
Rating on Google reviews
150 +
Projects across 20+ industries

Google Ads certified · You keep full ownership of your ad account · No lock-in contracts

Terris — Google Ads specialist and founder, Singapore
5.0 on Google
Full-time since 2018
Who you’re hiring

You’ll work with me, not an account manager

Hi, I’m Terris. Most agencies pass you to a junior who’s juggling forty other accounts. Here, the person you message is the person actually building your site and running your ads.

I’ve done this full-time since 2018 — Google Ads certified, 40+ accounts managed and 150+ projects across more than 20 industries. I report in leads and revenue, not clicks, and you keep full ownership of your account.

Never touched Google Ads? That’s exactly who this is for. You don’t learn any of it. You tell me about your business, I handle the rest, and you get a straight answer whenever you ask.

Google Ads certified One direct point of contact You own your account Singapore-based
Simple pricing

One flat fee for the whole thing

Website built and managed, plus Google Ads run for you. One price, no lock-in, cancel any time.

Managed Website + Google Ads
SGD 2,000 / month*

Ad budget is separate and paid directly to Google — so every dollar of your spend goes to your ads.

Your website
  • Custom website, designed & built
  • Landing pages that convert
  • Hosting, maintenance & updates
  • Mobile-first & SEO-ready
Your Google Ads
  • Campaign setup & management
  • Keyword research & negative lists
  • Ad copy, extensions & tracking
  • Monthly reports + Performance Max
One certified specialist runs both — your direct line, no account managers.

* The flat SGD 2,000/month fee applies to ad budgets up to SGD 10,000/month. For ad budgets above SGD 10,000/month, management is 20% of ad spend. Ad spend is billed separately by Google and is not included in the management fee.

Your move

We focus on getting you customers, so you can focus on running your business.

Tell us what kind of business you run and we will show you exactly how we would bring you customers. Pick the one that fits to get started.

No lock-in · We reply within 1 business day
FAQ

Google Ads FAQs

How much should I spend on Google Ads in Singapore?
Most Singapore SMEs see meaningful results from SGD 1,500 to 3,000 per month in ad spend, though competitive industries like renovation or tuition may need SGD 5,000 or more. The right number depends on your cost per click, which runs roughly SGD 1 to 8 here depending on the industry. We analyse your market and recommend a budget aimed at a 3 to 5x return before you commit a dollar.
How long before Google Ads starts working?
You can start getting clicks and enquiries within 24 to 48 hours of launch. It then takes 2 to 4 weeks of data to optimise bidding, copy, and targeting for peak performance. We typically reach a stable cost per lead by week 3, then keep pushing return higher month over month.
Do you build the website too, or just run the ads?
We do both, and that is the point. Your ads are only as good as the page they send people to, so we build and manage the website as part of the same package. You are not stitching together a web agency and a separate ads agency and hoping they talk to each other — one person handles the whole thing end to end.
What is a good ROAS for Google Ads?
It varies by industry, but most Singapore businesses should aim for at least 3x — SGD 3 in revenue for every SGD 1 spent. Service businesses often hit 5 to 10x because customer value is high; e-commerce usually targets 3 to 5x. We set a ROAS benchmark during onboarding and optimise against it with regular bid adjustments and testing.
Google Ads vs SEO — which is better for a Singapore business?
Google Ads delivers leads within days; SEO usually takes 4 to 6 months to gain traction. The strongest approach is running ads for immediate revenue while building SEO for long-term organic traffic. We offer both and use the ads data to inform the SEO keyword strategy, so the two channels feed each other.
Why is my Google Ads not getting conversions?
The usual culprits are a weak landing page, keywords that are too broad, missing conversion tracking, and traffic sent to a generic homepage instead of a dedicated page. Ad copy that does not match the search kills conversions too. We offer a free Google Ads audit to pinpoint exactly where your funnel is leaking and how to fix it.
Limited trial offer

Get 50% off your first month

Try the fully managed website + Google Ads package at half price for month one. No lock-in, cancel any time. Drop your email and we will lock it in.

10 Min
:
00 Sec

Offer expires when the timer hits zero

No spam. We will email you to set up your trial.

Let’s get you customers
We reply within 1 business day

No obligation. We will reply with a clear plan for your business.

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