Hi, I'm Terris. I quote every job myself, and every price I charge is on this page.
Price your website, SEO or Google Ads before you enquire
In Singapore, a website I design and build starts at SGD 2,535, and SEO or Google Ads from SGD 2,520 a month. You pay half of a build when I start and half when you approve it, and monthly work is month to month. Every price below says what it includes and links to the page that explains it.
Websites
How much does a website cost?
A website I design and build costs from SGD 2,535 for up to 10 pages, or a fixed SGD 3,545 to go live in 7 days. Growth, from SGD 7,585, adds a CMS you edit yourself and a blog. Premium, from SGD 10,620, adds a shop or bookings. Every package includes the copy, custom images and the SEO setup.
Your website, paid once
Starter
FromSGD 2,535Copy, images, SEO setup and a WhatsApp button, designed from scratch.
One Week Website
FixedSGD 3,545A fixed scope, planned with you on days one and two.
Growth
FromSGD 7,585A CMS you edit yourself, a blog, keyword research and your Google Business profile.
Premium
FromSGD 10,620A shop or bookings with payments, and a second language.
Half when I start, half when you approve the finished site.
What each package includes
Starter
- Up to 10 pages, designed from scratch
- Copywriting and custom AI-generated imagery
- Contact form, WhatsApp button, Google Maps, click to call
- On-page SEO and schema for Google and AI search, plus Analytics and Search Console
- 3 rounds of design revisions, 14-day bug-fix warranty
- Planning your pages 10%
- Design and revisions 30%
- Build and testing 30%
- Copy and custom images 20%
- SEO and launch 10%
One Week Website
- Up to 20 pages, live in 7 days
- AI-assisted planning platform, yours to keep
- Copywriting and custom imagery
- On-page SEO and schema for Google and AI search
- 3 rounds of revisions
- Walk away after planning and pay nothing
No self-editable CMS, blog or e-commerce at this tier. Those start at Growth.
- Planning, days 1 and 2 15%
- Design and revisions 30%
- Build and testing 30%
- Copy and custom images 15%
- SEO and launch 10%
Growth
- Up to 20 pages, plus micro-interactions
- WordPress or headless CMS you can edit yourself
- Blog with categories
- Advanced SEO: full schema markup, sitemap, Open Graph, keyword research
- Google Business profile setup, GA4 and event tracking
- 10 rounds of revisions, 30 days of support
- Planning and keywords 15%
- Design and revisions 25%
- Build, CMS and blog 30%
- Copy and custom images 15%
- SEO and Google setup 15%
The bars show where my time goes on a typical build, as a share of the price. Anything you add on top gets its own line and price in your quote, so you can see what each choice costs.
Add to a website build
Fixed additions, priced by the work rather than the page count.
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SGD 350/page Fixed
Past the page count of your tier, or added after launch.
What's included
- Designed and written to match the rest of the site
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SGD 3,540 From
A shop bolted onto a tier that does not include one. Premium already has it, and costs less than Growth plus this, on purpose.
What's included
- Product catalogue and cart
- Payment gateway
- Order and stock handling
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SGD 4,045 From
A Shopify store on a theme picked for your catalogue and designed to your brand, with payments, GST and delivery set up for Singapore.
What's included
- A theme picked for your catalogue and designed to your brand
- Up to 50 products and their collections loaded
- Cards, wallets and PayNow at the checkout
- GST, delivery rates and self-collection set up
- Custom AI-generated imagery for your banners and pages
- 3 rounds of design revisions, 30 days of support
Shops with a few dozen products that want to sell soon and run the store themselves.
Shopify bills its monthly plan to you directly. Moving an existing shop over is quoted on top.
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SGD 8,085 From
A Shopify store whose pages are designed for your brand from scratch and built as sections you can edit, with your old shop moved across if you have one.
What's included
- Every page designed for your brand, with custom AI-generated imagery
- Custom sections built into the theme, editable by you
- Up to 200 products and their collections loaded
- Your old shop's products, customers and orders moved, with redirects
- Payments, PayNow, GST and delivery set up and tested
- 3 rounds of design revisions, 60 days of support
Brands whose store has to look like no one else's, and shops moving to Shopify from another platform.
Shopify bills its monthly plan to you directly. Shopify Plus, subscriptions and wholesale pricing are quoted on their own.
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SGD 4,545 Fixed
One code-built 3D centrepiece reacting to cursor and scroll, on a site I am already building for you. Cheaper than the standalone 3D Story because the build supplies the copy, form and hosting around it.
What's included
- One 3D centrepiece
- Signed off in the browser before the rest starts
Looking after a website
Updates, backups and security with hours of changes each month, for any site, mine or not. For a site I built that you want to grow, the website partner retainer is under SEO & Google Ads.
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SGD 550/mo Flat
Real hours of work each month on a site that needs changing more than marketing. Text and image updates, editing pages, swapping promos and banners, minor layout changes, troubleshooting, with updates, backups and security included.
What's included
- 5 hours a month, SGD 110 an hour
- Core, plugin, backup and security work included
- Unused hours roll over one month
- Month to month, 30 days notice
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SGD 950/mo Flat
The same thing with room to actually change the site each month.
What's included
- 10 hours a month, SGD 95 an hour
- Core, plugin, backup and security work included
- Unused hours roll over one month
- Month to month, 30 days notice
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Hours beyond a retainer
SGD 120/hour Fixed
When a month runs long. Still cheaper than ad hoc, which is the point of committing.
What's included
- Billed in the month it is used
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Ad hoc, no commitment
SGD 150/hour Fixed
No retainer, no minimum. Booked in 30-minute blocks when something needs doing.
What's included
- 30-minute blocks
- Reply within a few hours
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SGD 850 From
A broken checkout, a form that stopped sending, responsiveness that fell apart. Quoted per job once I have looked, with the predictable work at a true fixed price and anything open-ended as a capped block against an agreed list.
What's included
- Sized at SGD 110 to 150 an hour
- Fixed price for the known work
- A cap you agree before I start on the rest
SEO & Google Ads
How much do SEO and Google Ads cost each month?
SEO and AI search costs from SGD 2,520 a month. Google Ads is SGD 2,545 a month, flat, for ad budgets up to SGD 10,000, and that fee includes the website your ads land on. For a site I built, the website partner retainer runs your ads, your SEO and new landing pages together for SGD 3,045 a month. All of it is month to month.
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SGD 2,520/mo From
One retainer covering both. GEO is not a separate product here: the same work that ranks a page is what gets it cited by ChatGPT, Gemini and AI Overviews, so charging twice for it would not survive the first question about the difference.
What's included
- Technical fixes, entity schema and internal linking
- Intent pages written as answers, not padding
- Google Business and directory alignment
- A fixed prompt set re-run monthly across ChatGPT, Gemini, Perplexity and AI Overviews
- One intent page and one article a month, or three articles
- Updates on WhatsApp whenever you ask, showing what moved and what did not
A business that wants to be found in Google and in AI answers, and can wait.
Roughly 22 hours a month. Excludes paid placements, ad spend and photography. Singapore agencies price this tier at SGD 2,500 to 4,500.
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SGD 2,545/mo Flat
One flat fee covering the site I build and run for you plus the ads that point at it. The page and the campaign get tuned against each other, which is the part that usually gets lost between two suppliers.
What's included
- Your website built and maintained
- Campaign setup, management and ad copy
- Conversion tracking and call or WhatsApp tracking
- Results against a ROAS benchmark, on WhatsApp whenever you ask
A business that needs both the site and the ads, and one person responsible for both.
Flat for ad budgets up to SGD 10,000 a month. Above that, 20% of ad spend. Ad budget is paid to Google separately.
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SGD 3,045/mo Flat
A retainer to grow your website and how you show up online, for one monthly price per website. Your Google Ads, SEO and AI search, and new landing pages for the ads draw on 20 hours a month, spent wherever growth needs them that month, and hosting and upkeep are included. It costs less than the SEO retainer and the website-and-ads plan bought separately.
What's included
- Google Ads run and optimised, with every lead tracked
- SEO and AI search: fixes, new pages and the monthly check across ChatGPT, Gemini, Perplexity and AI Overviews
- New landing pages for your ads, built and tested
- 20 hours a month across all of it, unused hours roll over one month
- Hosting, updates, security and daily backups included
- Updates on WhatsApp whenever you ask
A business whose website I built, that wants it to bring in more customers every month, run by the person who made it.
For websites I built, one retainer per website. Flat for ad budgets up to SGD 10,000 a month; above that, 20% of ad spend. Ad budget is paid to Google separately. Month to month, 30 days' notice.
Link building
A monthly plan, or a single placement when you only need one.
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SGD 1,215/mo Flat
For a newer site, or a first serious push at organic search.
What's included
- 3 to 4 placements a month
- Backlink and competitor gap audit
- Target list of 50 vetted sites
- Each new link sent to you on WhatsApp, free replacement of dropped links
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SGD 2,430/mo Flat
Where most Singapore SMEs land. Enough pace to move competitive terms.
What's included
- 6 to 8 placements a month
- Everything in Foundation
- Digital PR and journalist outreach
- Anchor mapping across your money pages
- Strategy on WhatsApp whenever you ask
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SGD 4,045/mo Flat
For niches where the top three results all sit on deep link profiles.
What's included
- 10 to 14 placements a month
- Everything in Growth
- Original data and research assets
- Multi page, multi anchor campaigns
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SGD 350 From
One placement on a vetted site, for when a retainer is more than the job needs.
What's included
- One link on a vetted, relevant site
- Anchor and target page agreed with you first
Depends on the publisher. Digital PR and research assets are quoted separately.
Branding
How much does branding cost?
A logo with the brand basics a website needs costs from SGD 1,515. A full identity, with the mark, a colour and type system and a guidelines document, costs from SGD 4,560.
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Full brand identity
Includes a 14-page guideSGD 4,560 From
The whole identity: the mark, the system around it, and the guidelines that keep it consistent after I hand it over.
What's included
- Logo and its variants, as outlined vectors
- Colour, type scale and spacing system
- Brand guidelines document
- Asset pack ready for print and screen
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SGD 1,515 From
A logo and the few things a website needs around it. Not a full identity system, and priced accordingly.
What's included
- Three concept directions, then refinement rounds on the one you pick
- Colour, mono and reversed versions, as vectors (SVG, PDF) and PNG
- Colours and fonts chosen to go with it
- A one-page sheet on how to use the logo
3D & interactive
How much does a 3D or interactive website cost?
A Scroll Story page is a fixed SGD 3,845 and a 3D Story a fixed SGD 5,860. Playable pages and full 3D worlds start at SGD 7,885. If you'd like to see it working first, the Story Proposal is SGD 1,015, and it's credited in full if you go ahead.
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SGD 1,015 Fixed
The smallest way to start. Paid upfront and credited in full against any build that follows, so if you go ahead it costs you nothing.
What's included
- One story call
- The scroll script, chapter by chapter
- A clay greybox running in your browser
- Full fee credited if you go ahead
Anyone who wants to see it working before committing to a build.
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SGD 3,845 Fixed
Layered parallax art and a scroll-scrubbed film sequence, without real-time 3D. Light, quick, works everywhere.
What's included
- 4 to 6 chapters
- Illustrated layers that move at different depths
- One scroll-scrubbed film sequence, art directed
- Copy written for you
- Enquiry form and chapter tracking
A launch or a campaign page that has to feel like something, on any device.
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SGD 5,860 Fixed
One real-time 3D scene, built around your product. The 3D story page on this site is one, so you can scroll the thing you are buying before you buy it.
What's included
- 6 to 8 chapters
- One 3D scene, modelled for you
- Copy, enquiry form and chapter tracking
- Tuned on real phones, lighter on older ones
- 30 days of fixes after launch
A product, a place or an idea that is easier to show moving than to describe.
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SGD 7,885 Fixed
One place, one real thing to do in it, and a page you can ship.
What's included
- The character, the controls and the camera
- One place, built for what you sell
- One thing people can do there
- Enquiry form, and the full page underneath
- 30 days of fixes
Testing whether a walkable page suits your business before building a whole world.
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SGD 9,915 From
Several scenes, or your own files brought to life, plus the same models viewable in AR on a phone. Quoted after I see the files.
What's included
- Everything in 3D Story
- Multiple scenes or a full walk-through
- Interactive pieces: an exploded product, a room you can turn
- Models built from your own CAD or product files
- View in your room on iPhone and Android
Property, furniture, devices, venues, anything with CAD or product files already.
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SGD 18,185 From
A walkable world with five places, a story that runs start to finish, and an ordinary HTML page underneath it all.
What's included
- Five places, each with its own thing to do
- A story that runs start to finish
- Your products or spaces modelled into it
- Tap to walk and a thumbstick, on every device
- What each visitor did, sent with their enquiry
A brand that wants the website itself to be the thing people tell others about.
Apps & AI
How much does a web app or AI build cost?
Custom web applications start at SGD 12,140, and AI apps and automation at SGD 6,575. A feature added to a site I didn't build starts at SGD 2,530. I size this work in hours, then quote one fixed number with any optional extras priced separately.
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SGD 12,140 From
Anything with a login, a dashboard, roles or a database behind it. No tier covers this honestly, so it is sized properly or not quoted.
What's included
- Scoped in hours at SGD 110 to 150
- One fixed number, extras priced separately
- A smaller first phase offered where it splits cleanly
Dev shops quote SGD 20,000 to 50,000 for the same MVP because four people bill their part of it.
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SGD 6,575 From
A chatbot on your own content, a workflow that runs itself, a model wired into the tools you already use.
What's included
- Scoped against what your stack already does
- Fixed price per phase
- Running costs quoted separately and honestly
Model and hosting costs are yours and are quoted separately, usually SGD 30 to 200 a month.
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SGD 2,530 From
An integration, a login-gated form, a bot. I look at your actual plugin stack first, because what is already installed usually decides whether this is cheap or a rebuild.
What's included
- Sized in hours at SGD 110 to 150
- Quoted as one number with optional extras listed
- A smaller first step that splits the total in two
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SGD 15,180 From
Marketplaces, subscriptions, deposits, memberships. These look like brochure sites from the outside and are not.
What's included
- Scoped against your catalogue and payment flow
- Fixed price once the flow is agreed
Other marketing
What does other marketing cost?
Social media, content, email and conversion work are each a monthly fee. The figure here is where each one starts, and your quote sizes it against your market and what you want from it.
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SGD 3,035/mo From
SEO, ads and social run together as one plan instead of three suppliers each optimising their own number.
What's included
- Channel plan and budget split
- Execution across the channels you pick
- Updates on WhatsApp covering all of it, whenever you ask
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SGD 2,230/mo From
Priced on how many channels, how much is filmed or designed, and how often you post. Those three move the number far more than anything else, so a list price here would be fiction.
What's included
- Content calendar and production
- Posting and community replies
- Results on WhatsApp whenever you ask
One brand, two platforms. More platforms, filmed content or paid amplification are quoted on top.
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SGD 1,825 From
An AI influencer or mascot made for your brand, with the face, voice and personality fixed so every post looks and sounds like the same character.
What's included
- Two rounds of designs to pick from
- The face fixed from every side, so it stays the same
- A voice and a personality written for your customers
- Six launch photos of your character
- Every file handed over, and never reused for another brand
Made once, before the first month of posts. Yours to keep whether or not you take a monthly plan.
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SGD 2,835/mo From
A month of photos, Reels and TikToks made with your AI influencer or mascot, posted on two platforms, with the comments answered.
What's included
- A content calendar you approve each month
- 12 photo posts or carousels with your character
- 4 Reels or TikToks, scripted and storyboarded
- Posting on two platforms, labelled as AI
- Replies to comments and messages
- Results on WhatsApp whenever you ask
The character is designed once before the first month and priced on its own. More Reels or a third platform are quoted on top. Month to month, 30 days' notice.
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SGD 3,845/mo From
Everything in the monthly plan, plus Meta and TikTok ads run on the Reels that are already working, so the budget goes to what people watch.
What's included
- Everything in the monthly plan
- Meta and TikTok ads set up and run
- New hooks tested against each other every month
- Budget moved to the ads that bring messages
- Results on WhatsApp whenever you ask
Flat for ad budgets up to SGD 10,000 a month. Above that, 20% of ad spend. Ad budget is paid to Meta or TikTok separately. Month to month, 30 days' notice.
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SGD 1,820/mo From
Quoted per piece or per month, depending on how much research each article needs.
What's included
- Topic and keyword plan
- Writing, editing and publishing
- Internal linking into your money pages
Single articles without a retainer start at SGD 650 each.
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SGD 900/mo From
Setup is a one-off; sending is a retainer. Quoted together once I know your list size.
What's included
- Platform setup and list hygiene
- Templates built to your brand
- Automations and campaign sends
Platform setup, templates and list migration are a one-off, from SGD 1,830. The monthly fee is the sending after that.
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SGD 2,435/mo From
Needs real traffic before it can honestly be sold. I will tell you if you do not have enough yet rather than take the money.
What's included
- Analytics and funnel review
- Prioritised list of fixes
- Changes built and measured
Needs roughly 2,000 sessions a month before a test can tell you anything. Below that, a one-off teardown at SGD 1,215 is the honest buy.
What changes the price of a website?
Four things decide where in a range you land. None of them is the size of your company or how much you seem able to pay.
How many pages, and how different each one is
Ten pages that share a layout cost less than six that each need their own. Pages past your package's count are SGD 350 each.
What you already have
Every logo, photo, page of copy or product list you bring is work I don't have to do. If you have none of them, that's normal, and the price already allows for it.
Whether money changes hands on the site
Payments, bookings and stock are the biggest jump in a quote. A brochure site and a shop look alike from the outside, and they're different jobs.
How fast you need it
Going live in 7 days is its own product with a fixed price, the One Week Website, not a rush fee on a normal build. Everything else runs to the timeline on its package.
How paying works
Builds are paid in two halves, monthly work is month to month, and nothing goes live until you've approved it.
Builds are paid in two halves
Half when I start, half when you approve the finished site. On the One Week Website that's SGD 1,773 and SGD 1,773, and if you walk away after the planning days you pay nothing.
Monthly work is month to month
30 days' notice to stop, no minimum term and no setup fee. Results come as updates on WhatsApp whenever you ask.
You approve before anything goes live
Nothing is published until you've seen it. Each package carries a bug-fix warranty or a support period afterwards, from 14 days on Starter to 60 days on Premium.
Clients outside Singapore
The same numerals in USD instead of SGD, paid by bank transfer or PayPal, and still half when I start and half on approval.
What every build includes, and what no package covers
In every website package
- The copy for every page, written by me
- Custom images I make with AI, art-directed to your brand colours, so you aren't using the same stock photos as your competitors. When you have real photos later, I swap them in.
- On-page SEO, with Google Analytics and Search Console set up
- A contact form, a WhatsApp button and click to call
- The site and everything I make for it, which you own
Not in a package price
- Anything with a login, such as memberships, client dashboards or portals. Those are quoted as web apps.
- Charging customers every month. Taking a payment once is a package feature, and subscriptions are a different build.
- Marketplaces, multi-vendor shops and very large catalogues
- Hosting, your domain and paid plugin licences, which stay on your own account, usually SGD 10 to 30 a month, so you're never locked to me
- Your ad budget, which you pay to Google directly
Questions about my prices
How much does a website cost in Singapore?
Most business websites in Singapore cost between SGD 3,000 and SGD 15,000, depending on how many pages and features they need. Mine start at SGD 2,535 for up to 10 pages, Growth is from SGD 7,585 and Premium from SGD 10,620 with a shop or bookings, and the One Week Website is a fixed SGD 3,545. The price is fixed before I start.
Why is there a fixed SGD 3,545 website and a SGD 7,585 one?
Speed against control. The One Week Website is a fixed scope that goes live in 7 days, and you can't edit it yourself afterwards. Growth takes 3 to 5 weeks and gives you a CMS you can log into, a blog with categories, keyword research and your Google Business profile. If you'll never touch the site yourself, the One Week Website is the better buy, and I'll tell you so.
What isn't included in the price?
Hosting, your domain and any paid plugin licences stay on your own account, usually SGD 10 to 30 a month. Your ad budget is paid to Google directly. Paid placements, stock photography and print are quoted separately. Everything else that makes the site work, including the copy and custom images, is in the price.
Are photos included, or do I need my own?
I make custom images with AI, art-directed to your brand colours, so you aren't using the same stock photos as your competitors. It's included in every package. When you have real photos later, I swap them in.
How much does SEO cost in Singapore, and when does it pay off?
Mine is from SGD 2,520 a month, month to month. Singapore agencies charge SGD 1,200 to 2,000 a month for a starter retainer and SGD 2,500 to 4,500 for the tier that moves competitive searches. It covers technical fixes, new pages written as answers, and a monthly check across ChatGPT, Gemini, Perplexity and Google's AI Overviews, with updates on WhatsApp whenever you ask. Expect movement on smaller searches in two to three months and on competitive ones in six or more.
Do you charge a percentage of my ad spend?
Only above SGD 10,000 a month. Up to that, it's a flat SGD 2,545 a month covering your website and your Google Ads, so the fee doesn't grow every time you raise the budget. Above it, the fee is 20% of ad spend. Your ad budget always goes straight to Google, never through me.
My budget is lower than your prices. Is it worth asking?
Yes. Tell me the number. I'd rather quote a smaller first phase that fits it than lose the job over a figure, and most projects split cleanly into a part that goes live now and a part that follows. What I won't do is quote the full scope at a lower price and then cut corners you didn't agree to.
Do you work with clients outside Singapore?
Yes. The numerals are the same, charged in USD instead of SGD, paid by bank transfer or PayPal, and still half when I start and half on approval. The 3D pages have their own US page with the USD prices.
Can I get a price for my project before I message you?
That's what this page is for. The quote form goes one step further: answer a few questions about your project and it shows an estimated price before you send anything.
Tell me the budget you have, not the one you think I want to hear
If the full scope doesn't fit, I'll quote the part that does and tell you what's left out. It takes one message.
