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4 free tools

Estimate your marketing ROI before you commit a budget

Four calculators built on Singapore numbers. Put in what you plan to spend and see the clicks, leads, revenue and payback that budget has to produce.

Advertising

Google Ads ROI Calculator

Free Google Ads ROI calculator for Singapore businesses. Enter your budget, CPC, and conversion rate to see projected clicks, leads, and revenue, with 2026 SG benchmarks.

Try the calculator SEO

SEO ROI Calculator

Free SEO ROI calculator for Singapore businesses. Project your organic traffic growth, leads, and 12-month returns. See exactly when your SEO investment breaks even.

Try the calculator Social media

Social Media ROI Calculator

Free social media ROI calculator for Singapore. See projected returns from Facebook, Instagram, TikTok, and LinkedIn ads. Compare platform costs with 2026 SG benchmarks.

Try the calculator Website

Website Cost Estimator

Use this free estimator to get instant website pricing for Singapore. Covers business sites, e-commerce, landing pages, and custom builds, updated for 2026 market rates.

Try the estimator

Most marketing budgets get set by what the last agency charged, or by what a competitor seems to be spending. Neither tells you whether the money comes back. These four calculators do the arithmetic that should happen before the invoice: how many clicks a budget buys at Singapore CPCs, how many of those become leads, what those leads are worth, and how long a channel takes to pay for itself.

Which calculator to start with

They answer different questions, so pick by what you are deciding right now:

  • Google Ads ROI Calculator if you want leads this month and need to know whether a $1,500 budget can produce them at your industry CPC.
  • SEO ROI Calculator if you are weighing a retainer that takes 3 to 6 months to move, and you want to see the month it overtakes what you are paying for it.
  • Social Media ROI Calculator if you are running Meta or TikTok ads and need cost per result rather than reach and impressions.
  • Website Cost Estimator if the number you need first is the build, not the campaign. There is no point costing traffic for a site that cannot convert it.

Comparing ads with SEO is the most common reason people land here. Run the first two side by side with the same monthly figure. Ads usually win the first quarter and SEO usually wins the year, and seeing both curves is more useful than either number alone.

Where the Singapore benchmarks come from

The defaults in each calculator are ranges I see in Singapore accounts, not global averages pulled from a US blog. Cost per click in Singapore sits near $0.50 for low competition retail terms and runs past $15 in finance, legal and insurance. Conversion rates on a landing page built for one offer beat a homepage by a wide margin, which is why the website calculator and the ads calculator belong on the same page.

They are ranges, not promises. Your actual numbers move with Quality Score, offer strength, how fast you answer an enquiry, and season. Use the calculators to find out whether a plan is plausible, then measure the real thing once it runs.

What a calculator cannot tell you

Three things decide whether the projection survives contact with reality, and none of them are inputs here.

  • Your offer. Two clinics paying the same CPC convert at different rates because one publishes prices and the other says "contact us".
  • Your response time. A lead that waits until tomorrow is often already someone else's client.
  • Your close rate. The calculators project leads. Turning those into revenue is a sales job, and a 20 per cent close rate on 30 leads beats a 5 per cent close rate on 100.

Treat the output as a planning number you can defend in a meeting, not a forecast.

Questions people ask about these tools

Are these marketing ROI calculators free?

Yes. All four calculators are free, need no sign-up, and have no usage limit. They run in your browser, so the numbers you type are not sent anywhere unless you choose to email yourself the result.

What ROI should a Singapore business expect from digital marketing?

A well-run Google Ads campaign in Singapore typically targets 200 to 400 per cent ROI, meaning $2 to $4 back for every $1 spent. SEO usually returns nothing for the first three to six months and then compounds, so it is judged on a 12 month view rather than a monthly one. Service businesses with high customer lifetime value tend to beat both ranges.

Should I use the Google Ads or the SEO calculator first?

Use both with the same monthly budget. The Google Ads calculator shows what that money buys immediately, and the SEO calculator shows the month the same money starts paying for itself. Most Singapore SMEs end up splitting the budget rather than choosing, with ads carrying the first quarter while SEO builds.

Do you store the numbers I enter?

No. Every calculation happens in your browser. Nothing is saved, and nothing reaches my server unless you fill in the form to have the result emailed to you.

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The numbers look right. Want them to happen?

I run Google Ads, SEO and social campaigns for Singapore businesses, and build the sites they point at. Tell me the budget you just modelled and I'll tell you what it realistically buys.

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