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9 Best Retail Interior Design Firms in Singapore (November 2026)

My pick of the best retail interior design and shopfitting firms in Singapore for 2026, with fit-out costs per sq ft and the mall rules to know.

Positive Design homepage 1 Positive Design Why it's No. 1

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If you are opening a shop, a boutique or a counter in a mall, the best retail interior design firm in Singapore for you is the one that can build to your landlord's rules inside a short fit-out window and still make the product look worth its price. Retail is the most public kind of commercial interior. Customers handle the counters every day, the fixtures carry the brand, and every week the shutters stay down is rent with nothing coming in.

So I only looked at firms with real retail work of their own. For each one I went through its project list for named stores in Singapore, checked its registration against the Building and Construction Authority's own contractor and builder data, looked at whether it makes fixtures in-house, and noted where it publishes prices. Google reviews count for less here than in most of my guides. Shopfitters work for brands and landlords rather than homeowners, so even very good ones have only a handful.

This sits beside my list of the best commercial interior design firms in Singapore, which covers offices, clinics and F&B. Here are the nine I would trust with a shop, from a luxury flagship down to a first mall unit on a tight budget.

How to choose a retail interior design firm in Singapore

A shop fit-out has to clear three sets of rules before anyone talks about the design: the landlord's, the fire code and, in a shophouse, URA's planning rules. The firm you hire should know all of them. These are the checks I would run before signing anything.

  • Named stores in Singapore. Ask which malls it has built in, then go and look. A firm that has already fitted out a unit at ION or Jewel knows how that building management runs its submissions, its hoarding and its after-hours works.
  • BCA registration. The company building your shop should be registered with the Building and Construction Authority under the CR06 interior works workhead, and hold a builder licence if there is structural work. BCA publishes both lists as open data, the registered contractors and the licensed builders, with grades and expiry dates.
  • Who handles fire safety. Most shop fit-outs touch the ceiling, the sprinklers or the exit signs. Small changes inside an existing shop can go through SCDF's minor works scheme, lodged by a Qualified Person, instead of a full plan approval. Ask the firm who its QP is.
  • Its own workshop. Counters, display cases and shelving are what customers actually touch. A firm that makes them in-house controls the finish and the lead time, and doesn't have to wait on a subcontractor when a panel arrives scratched.
  • A quote you can compare. Get it per square foot and itemised, with fixtures, lighting, signage and the landlord's fees on separate lines.

Two more checks if you are not in a mall. A shophouse may need planning permission from URA for its use before you renovate, and the sign out front needs its own BCA signage licence once it is bigger than 5 square metres.

1. Positive Design

Positive Design is my first pick for a luxury boutique or a beauty counter. It has specialised in retail interiors and shopfitting since 1990, and the 25 brands in its portfolio lean into perfume, cosmetics, jewellery and fashion: Bulgari, Van Cleef & Arpels, Tom Ford, Estée Lauder, La Mer and Penhaligon's among them.

The part I rate most is the workshop. It makes its own counters and display cases, with CNC machines, metal bending and a finishing line, so the details that sell a luxury product aren't farmed out. It does rollouts too: for Levi's in Thailand it refitted about 100 counters and boutiques in six months in 2023, mostly overnight, so each store traded as normal the next morning. One flagship or a chain of counters across the region, it is set up for both.

Positive Design retail interior design homepage

Website: positive-design.com
Location: 73 Upper Paya Lebar Road, #04-04 Centro Bianco
Google Rating: 4.1 stars (9 reviews)
Track record: Retail specialist since 1990, own fixture workshop
Best known for: Luxury boutiques, beauty counters and multi-store rollouts

Contact Positive Design directly

2. Kingsmen

Kingsmen is the firm I would shortlist for an international brand's flagship. It has built brand spaces since 1976 and has been listed on the SGX since 2003, and its two Singapore building companies are on BCA's top grade for interior works, CR06 L6. Recent stores on its site include Alo at Marina Bay Sands and & Other Stories at ION.

Best known for
Brand flagships and regional store rollouts
Location
22 Changi Business Park Central 2
Google Rating
4.6 stars (81 reviews)
Track record
Since 1976, SGX-listed, BCA CR06 L6

3. Legend Interiors

Legend Interiors is the shopfitter behind a lot of the chain stores you already walk past. Its Singapore projects include H&M at Suntec City, COS at Raffles City and VivoCity, Dyson at Jewel, Northpoint and Parkway Parade, the Breitling flagship at Raffles City and the V-ZUG flagship at ION.

Best known for
Shopfitting and joinery for international chains
Location
159 Kampong Ampat, #06-02 Paeonia Place
Google Rating
No reviews yet
Track record
BCA CR06 L5 and GB1, named mall stores

4. Dezign Format

Dezign Format is my pick for pop-ups, window displays and launch spaces. It has been building them since 1988 and joined SGX Catalist in August 2025. Its project list is full of luxury beauty and fashion pop-ups for names like Dior, Prada, Tod's and The Macallan.

Best known for
Luxury pop-ups, window displays and beauty boutiques
Location
Woodlands Spectrum 1, 2 Woodlands Sector 1
Google Rating
4.8 stars (21 reviews)
Track record
Since 1988, SGX Catalist-listed, BCA CR06 L3

5. DMX Projects

DMX Projects is the one I would call for airport retail and watch boutiques. It has built The Shilla Duty Free's stores at Changi in all four terminals since 2017, including a walk-through shop at T4 of almost 15,000 square feet, and Time Emporium by Sincere at T3 in 2025.

Best known for
Duty-free, watch and footwear stores
Location
8 Kaki Bukit Avenue 4, #05-31
Google Rating
5.0 stars (6 reviews)
Track record
Dated, sized projects at Changi and in malls
Website
dmxpro.com.sg

6. James King Group

James King Group suits beauty and fashion boutiques that want the joinery, metalwork and glass from one maker. Its retail page shows Elemis at ION and Tampines Mall and Guerlain at Takashimaya, and its homepage lists work for Lindt, Tesla, Pull & Bear, Polo Ralph Lauren and Onitsuka Tiger.

Best known for
Beauty and fashion boutiques with in-house metal and glass
Location
33 Ubi Avenue 3, #01-78 Vertex
Google Rating
Too few reviews to rate
Track record
Named mall boutiques, BCA CR06 and GB2

7. Om Decor

Om Decor is my pick for a smaller retailer doing its first or second shop, because it publishes its prices, which almost nobody in this trade does. It quotes roughly S$40,000 to S$150,000 for a small outlet, S$100,000 to S$180,000 for a mid-size store and S$200,000 to S$500,000 for a high-end showroom, with 8 to 16 weeks on site.

Best known for
Shop renovation and reinstatement for small retailers
Location
21 Bukit Batok Crescent, #02-70 WCEGA Tower
Google Rating
5.0 stars (16 reviews)
Track record
Published price bands, BCA GB2 builder licence
Website
om-decor.com

8. ID Work Studio

ID Work Studio is the practical pick for a small mall unit on a budget. It publishes retail rates per square foot: about S$120 to S$180 for a basic shop, S$180 to S$300 inside a mall and S$300 upwards for a flagship, with 6 to 12 weeks on site.

Best known for
Budget mall shop fit-outs
Location
11 Woodlands Close, #03-10
Google Rating
4.7 stars (24 reviews)
Track record
Published rates per sq ft, BCA CR06

9. Redwood Interior

Redwood Interior is the one to know if you already have a designer and need the fixtures made. It has manufactured store fixtures since 1992, in wood, glass, metal, PVD finishes, stone and LED, and its group lists a 15,000 square metre building in Sungei Kadut where the work is done.

Best known for
Luxury store fixtures and millwork
Location
25 Sungei Kadut Street 2
Google Rating
4.3 stars (18 reviews)
Track record
Since 1992, BCA CR06 L5, own factory
Website
redwood.com.sg

How much does a retail fit-out cost in Singapore?

A retail fit-out in Singapore usually costs about S$120 to S$300 per square foot for a shop in a mall, and S$300 or more for a flagship, going by the rates the firms on this list publish. On those numbers a 600 sq ft mall unit at S$180 per sq ft comes to roughly S$108,000, before the sign, the landlord's deposit and insurance.

Shop and finishTypical cost
Basic shop, simple finishesS$120 to S$180 per sq ft
Mall unit, mid-range finishesS$180 to S$300 per sq ft
Flagship or luxury boutiqueS$300+ per sq ft
Small outlet, all inS$40,000 to S$150,000
High-end showroom, all inS$200,000 to S$500,000
Reinstatement at lease endS$35 to S$45+ per sq ft

These are contractors' own published figures (ID Work Studio for the rates, Om Decor for the totals). I couldn't find an independent quantity surveyor's number for retail, so treat them as a starting point and get three itemised quotes. Bespoke fixtures, stone and specialist lighting push a luxury boutique well past the top of the range.

The retail interior design firms compared at a glance

Here is the list in one view, by the kind of shop each firm suits best.

FirmBest forSignal I trust
Positive DesignLuxury boutiques and beauty countersRetail specialist since 1990, own fixture workshop
KingsmenInternational flagshipsBCA CR06 L6, SGX-listed
Legend InteriorsInternational chain storesBCA CR06 L5 and GB1, named mall stores
Dezign FormatPop-ups and window displaysSince 1988, 4.8 on Google
DMX ProjectsDuty-free and watch boutiquesDated, sized projects at Changi
James King GroupBeauty and fashion boutiquesIn-house metal, glass and joinery
Om DecorSmall retailers on a budgetPublished price bands
ID Work StudioSmall mall unitsPublished rates per sq ft
Redwood InteriorFixtures to a brand's own designBCA CR06 L5, own factory

How I put this list together

Shopfitters work for brands and landlords, so most of them have a handful of Google reviews or none, and a star average tells you little. I weighted what I could check instead: named stores in Singapore on each firm's own site, its BCA registration and grade in BCA's open data (as published in January 2026), in-house production, and published prices. I left out home renovators with a single shop photo and firms whose retail work I couldn't trace to a real store. Registrations expire during the year, so check the current one before you sign. I update the list when my view changes.

What approvals does a shop fit-out need in Singapore?

A shop fit-out in Singapore needs the landlord's approval first, then SCDF approval for anything that changes fire safety, and a BCA licence for any sign over 5 square metres. A shophouse may also need URA planning permission for its use. Minor internal works that aren't structural usually need no BCA plan submission at all.

In a mall, the landlord's rules set most of the pace. One CapitaLand mall's fit-out guidelines, for example, ask for a deposit of S$1 per square foot of the unit (at least S$5,000), drawings two weeks before work starts, hoarding to the mall's own design, S$2 million of public liability insurance, and hacking and drilling only in set hours, mostly overnight. On fire safety, false ceilings, partitions, exit signs and up to nine sprinkler heads can usually go through SCDF's minor works lodgement for S$90, while bigger changes need full plan approval. BCA lists what needs no submission on its page of building works not requiring approval.

How long does a retail fit-out take in Singapore?

A retail fit-out in Singapore takes about 6 to 16 weeks on site, going by the timelines the firms here publish: ID Work Studio quotes 6 to 12 weeks and Om Decor 8 to 16, depending on the size of the shop. Add at least two weeks before that for the landlord to review your drawings, and longer if SCDF or URA approvals are involved.

Mall leases often include a fit-out period, and its length is set in the lease, so agree it before you sign and plan the build to fit inside it. Night works are common in malls because noisy work is restricted while the shops are trading, so ask whether a quote assumes day or night shifts. It changes the price.

What is the difference between a retail interior designer and a shopfitter?

A retail interior designer plans the store: the layout, the route a customer walks, the lighting and the look. A shopfitter builds it and makes the fixtures, meaning the counters, display cases and shelving. Design-and-build firms do both under one contract, which is what most independent shops want.

International brands usually arrive with their own design from head office and hire a shopfitter to build it to their manual, which is the work Legend Interiors and Redwood Interior are set up for. If you are a local brand with no designer, a design-and-build firm such as Positive Design, Om Decor or ID Work Studio gives you one team to hold accountable.

Do I have to reinstate my shop at the end of the lease?

Usually, yes. Most retail leases in Singapore require you to return the unit to its original bare state when you leave, and reinstating a mall unit can cost S$35 to S$45 per square foot or more. Read the reinstatement clause before you sign, because it decides what you will pay to take your fit-out back out.

Start planning two to three months before the lease ends. Landlords often nominate the contractor, inspect the unit with you at handover and take any shortfall out of your deposit. Om Decor and ID Work Studio both list reinstatement as a service, and it's worth asking whoever builds your shop to quote for taking it out at the same time.

Do I need URA approval to open a shop in a shophouse?

Often, yes. Inside shopping centres, switching between a shop, a showroom and a restaurant generally needs no planning permission under URA's authorised conditions, but party-walled shophouses and shopflats are left out of that rule. For those, check with URA and apply through GoBusiness if you need to. It costs S$500, is not refundable and takes about 10 working days.

URA advises not committing to a lease or a renovation until it has decided. In a conservation area such as Chinatown, Little India, Kampong Glam or Emerald Hill there are extra rules on the use and the shopfront, set out in URA's guide to using buildings in conservation areas, and the sign has to sit within the transom panel above the shopfront.

The bottom line

The best retail interior design firm in Singapore is the one that has already built the kind of shop you are opening. For a luxury boutique or a beauty counter I would start with Positive Design. For an international brand's flagship, look at Kingsmen or Legend Interiors, for pop-ups and window displays Dezign Format, and for watches and duty-free DMX Projects. If you are an independent retailer watching the budget, Om Decor and ID Work Studio both publish their prices. Whoever you pick, get the mall's fit-out guidelines before you brief anyone, confirm the BCA registration and insist on a quote per square foot.

This guide sits beside my list of the best commercial interior design firms in Singapore for offices, clinics and F&B, and my main list of interior design firms for homes. The sign over the door needs its own licence, and my guide to the best signage makers in Singapore walks through it.

And if your shop sells online as well, that is the part I build. Take a look at my e-commerce website design or get a free quote.

Editorial note: This guide reflects my own research and opinion. Firm details, registrations and published prices were accurate at the time of writing (November 2026) but can change, so confirm scope, licensing and pricing directly with each firm before you engage them.

Spotted something out of date in this guide? Suggest an edit or a business to add. This guide is pre-filled for you.
Sources and references (16)
  1. positive-design.com
  2. kingsmen-int.com
  3. legendinteriors.com
  4. dezignformat.com
  5. dmxpro.com.sg
  6. jameskinggroup.com
  7. om-decor.com
  8. idworkstudio.com
  9. redwood.com.sg
  10. data.gov.sg › view
  11. data.gov.sg › view
  12. scdf.gov.sg › minor addition alterationworks
  13. www1.bca.gov.sg › building works not requiring approval
  14. www1.bca.gov.sg › outdoor advertising sign signboard licence application
  15. ura.gov.sg › change use of property for business
  16. ura.gov.sg › use of buildings in conservation areas
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I've built websites and run marketing for Singapore businesses full-time since 2018, across 290+ projects. That work has me talking to business owners every week, reading their reviews and seeing which providers actually deliver. Terris Recommends is where I turn that legwork into plain shortlists.

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