Booking video production in Singapore looks like picking a camera crew, but the real decision happens before that: what kind of video you actually need. The word covers a two-minute company profile for your website, a 15-second social clip, an animated explainer for a product nobody can see, and a broadcast commercial with talent and a director. Those are four different jobs, four different crews and four wildly different budgets, and the studio that nails one is often the wrong choice for another.
So I sort this market into three tiers: corporate and social-first video, animation and explainers, and broadcast TVCs. Get the tier right and the rest follows. My two practical tests when I hire: insist on a fixed per-deliverable quote rather than an open day rate unless you truly need a crew on standby, and check the showreel for work in your industry, not just a pretty highlight reel. I will walk through the tiers and the real prices, then give you my picks.
This is part of my Terris Recommends Business Services series. It pairs with my guide to the best corporate photographers in Singapore for stills, and my roundups of corporate gift suppliers and IT support for running a business.
Key Takeaways
- 1 This market is really three markets, and matching the tier to the job is what saves money: corporate and social-first video, explainer animation, and broadcast TVCs. A studio built for one is the wrong call for another.
- 2 Ask for a fixed per-deliverable quote, not an open day rate, unless you genuinely need a crew for unscripted shooting. A clear scope stops an S$8,000 company profile drifting into TVC money.
- 3 Big 3 Media and Offing Media are my picks for dependable corporate video, fewStones for corporate work plus animation, and CRITICA for pure motion graphics.
- 4 Rough 2026 guide: a simple talking-head video from around S$3,000, a polished one to two minute company profile around S$5,000 to S$15,000, and a broadcast TVC from S$30,000 upward.
- 5 Settle who owns the footage in writing. Under the Copyright Act 2021 the production company owns the copyright by default unless your contract says otherwise.
What I look for in a video production company
A good showreel is the easy part. Here is what actually decides whether the finished video lands and the project runs smoothly.
- Work in your tier and your industry. A house that shoots slick TVCs may over-engineer a simple staff-training video, and a social-content shop will struggle with a broadcast ad. Look for a reel with the exact kind of video you need, ideally for a similar business.
- Fixed quote versus day rate. For a defined deliverable, a company profile, a testimonial, an explainer, ask for a fixed price against a clear scope. A day rate makes sense only for open-ended or unscripted shooting where the edit cannot be scoped up front. Vague scope is where budgets blow out.
- In-house crew or freelance network. A studio with its own editors, animators and gear controls quality and timelines. A producer assembling freelancers can be excellent and flexible, but ask who is actually on your shoot.
- Who owns the footage. This one bites people. Under the Copyright Act 2021, the production company is the default first owner of the copyright in a commissioned video, not you, unless your contract says otherwise. If you need full rights to the raw footage or to reuse edits, get it in writing before the shoot.
- Scriptwriting and direction. The difference between a forgettable video and a good one is usually the idea and the script, not the camera. Check whether pre-production, scripting and storyboarding are included or billed separately.
One more thing: ask what the quote includes for revisions. Two rounds is normal. Open-ended changes are where a fixed price quietly turns into a day rate.
How the best video production companies in Singapore compare
| Company | Tier | Best for |
|---|---|---|
| Big 3 Media | Corporate, full-service | End-to-end corporate video at scale |
| Offing Media | Corporate, fixed-price | Regulated industries, transparent quotes |
| fewStones | Corporate and animation | Tech and SaaS storytelling |
| theVideocompany | Brand and marketing | Marketing-led brand films |
| Casual Films | Enterprise, global | Multi-market corporate delivery |
| CRITICA | Animation and motion | Explainers and motion graphics |
| electriclime° | Broadcast TVC | High-end commercials and film |
| Shooting Gallery Asia | Broadcast TVC | Premium commercial production |
How much does a corporate video cost in Singapore?
Price tracks the type of video and how much craft goes into it, so decide the tier first. Here is what to expect in 2026 as market ranges, not any one studio's rate.
| Type of video | Typical price | Notes |
|---|---|---|
| Simple talking-head or interview | From around S$3,000 | Small crew, one location, light edit |
| Company profile or brand video (1 to 2 min) | Around S$5,000 to S$15,000 | Multi-cam, lighting, scripting, music |
| Explainer or 2D/3D animation | Around S$2,000 to S$10,000 | Per finished minute; 3D and CGI cost more |
| Social-first content package | Around S$3,000 to S$12,000 | Batch of short clips from one shoot day |
| Broadcast TVC or cinematic film | From S$30,000 upward | Director, talent, licensing, full crew |
Compare quotes on scope, not the headline figure: how many finished videos, how many revision rounds, whether scripting and talent are included, and what rights you get. A cheap quote with a narrow scope and no usage rights is not the bargain it looks like.
1. Big 3 Media
Big 3 Media is my pick for dependable, full-service corporate video at scale. It runs a large in-house team across Singapore and the region, so it can take a project from concept and script through filming to edit without handing you off to freelancers, and that end-to-end control shows in how consistently the work turns out.
With a client list spanning names like Nike, Samsung and Visa and well over a decade in business, it is a safe first call for a company that wants one team to own the whole video, from a CEO message to a full campaign.

Website: big3.sg
Tier: Corporate, full-service
Google Rating: 5.0 stars
Best known for: End-to-end corporate video with a large in-house team
2. Offing Media
Offing Media is my pick when you want the price settled up front. It gives a fixed quote, often within a day, against a clear scope, which removes the open-ended feeling that makes video quoting stressful. That transparency is why it does so well with maritime, pharma, banking and government clients, sectors that need a predictable budget and a clean approval trail.
Company-profile work starts from around S$7,000, and with hundreds of clients and over a thousand videos delivered since 2015, it has the process to match. For a corporate video where you need to know the number before you commit, it is my transparency pick.

Website: offingmedia.com
Tier: Corporate, fixed-price
Good to know: Fixed quote in about a day; company profiles from around S$7,000
Best known for: Transparent pricing for regulated industries
Contact Offing Media directly
3. fewStones
fewStones is my pick for technology and SaaS storytelling. It pairs live-action corporate video with strong 2D and 3D animation in-house, which matters when your product is software or a process that a camera cannot simply point at. That mix lets it explain an abstract offering clearly rather than just filming an office.
With more than 700 videos since 2011 and clients like Singtel, Zendesk and Singapore Airlines, it is a reliable choice for a tech company that needs both real footage and animated explainers from one team.

Website: fewstones.com
Tier: Corporate and animation
Google Rating: 5.0 stars from 100+ reviews
Best known for: Live-action plus animation for tech and SaaS
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4. theVideocompany
theVideocompany is my pick when the video needs a marketing brain behind it, not just a camera. It works as a filmmaker collective and leans into brand storytelling, the kind of video built to move a specific audience rather than tick a corporate box, so it fits companies that treat video as a marketing asset with a job to do.
With work for the likes of GSK and Samsung and teams across the region, it is a strong choice for a brand film or campaign where the idea and the message carry as much weight as the production.

Website: thevideocompany.sg
Tier: Brand and marketing
Good to know: Filmmaker collective with regional teams
Best known for: Marketing-led brand storytelling
Contact theVideocompany directly
5. Casual Films
Casual Films rounds out the corporate tier for enterprise and multi-market work. It is a global video agency with a Singapore office, so if you need the same brand video delivered consistently across several countries, or you are a large organisation that wants a partner used to enterprise processes, it is built for that scale.
Running since 2006 with strengths in financial services, technology and sports, it handles projects from modest corporate pieces up to large productions. For a regional or global rollout rather than a one-off local shoot, it is the enterprise pick.

Website: casualfilms.com
Tier: Enterprise, global
Good to know: Global agency with a Singapore office; multi-market delivery
Best known for: Enterprise corporate video across markets
Contact Casual Films directly
6. CRITICA
CRITICA is my pick for animation and motion graphics. It has specialised in 2D and 3D animation and motion design since 2005, so when your story is abstract, a data flow, a process, a concept, it can build it as a clean animated piece rather than forcing a live shoot that will not communicate it well.
With a shelf of industry awards and work for Singtel, StarHub and Temasek, it is the studio to call when the video is explainer or motion-led. For a company that needs its idea drawn and animated rather than filmed, it is my specialist pick.

Website: criticatv.com
Tier: Animation and motion
Good to know: 2D/3D animation and motion design since 2005
Best known for: Award-winning explainers and motion graphics
Contact CRITICA directly
7. electriclime°
electriclime° is my pick when the job is a proper commercial. It is a high-end production house with a roster of directors and offices across Singapore, Dubai, Seoul and beyond, the tier you reach for when you need a broadcast-grade TVC or a cinematic brand film with talent, a director and a real creative treatment.
It has the awards to back it, including regional production-house recognition, and the budgets sit accordingly, typically from tens of thousands upward. For an ad that has to hold its own on television or in a big campaign, it is the commercial-film choice.

Website: electriclime.film
Tier: Broadcast TVC
Good to know: Director-led; offices across several markets
Best known for: High-end commercials and cinematic brand films
8. Shooting Gallery Asia
Shooting Gallery Asia closes the list as one of Singapore's most established commercial houses. Working since 1987, it produces premium TVCs and commercial films, and also handles stills and CGI, with a wall of the big international awards, Cannes, D&AD, Clio, to show for it. This is heritage broadcast production rather than quick corporate turnaround.
For a brand or agency that needs a flagship commercial made to the highest standard, and has the budget to match, it is a benchmark name. It is the wrong call for a fast, low-cost internal video, and the right one for an ad that has to be exceptional.
Website: shootinggalleryasia.com
Tier: Broadcast TVC
Good to know: Established commercial house since 1987
Best known for: Award-winning premium commercials
How I put this list together
I sorted the market into three tiers, corporate and social-first video, animation, and broadcast TVCs, then picked studios that are genuinely strong in each rather than ranking everyone on one scale. I weighed the showreel, the kind of clients they actually serve, whether the team is in-house or assembled, how they quote, and their track record. That is why a fixed-price corporate specialist and an award-winning commercial house both make the list; they are answers to different questions.
Details and prices are checked when I publish and revisited as things change. Always brief two or three studios in the right tier, compare on scope and rights rather than the headline number, and ask to see work in your own industry before you commit.
How long does corporate video production take in Singapore?
A corporate video in Singapore typically takes four to eight weeks end to end. A simple talking-head piece can be ready in three to four weeks, while a scripted brand video with animation or multiple shoot days runs closer to two to three months. Roughly, budget two to four weeks for pre-production and scripting, one to three days of filming, and two to four weeks for editing, motion graphics, sound and colour. Rushed timelines are possible but usually cost more and leave less room for revisions, so brief your studio as early as you can.
What is the difference between a corporate video and a TVC?
A corporate video and a TVC differ in purpose, craft and cost. A corporate video, a company profile, explainer, testimonial or training piece, is made mainly for your website, social channels and internal use, and it can look excellent for S$5,000 to S$15,000. A TVC, or television commercial, is a broadcast-grade advertisement built around a creative concept with a director, professional talent, licensed music and a full crew, and it typically starts from S$30,000 and climbs well past that. If the video lives on your channels, you want the corporate tier. If it has to run as a paid ad on TV or in a major campaign, you are in TVC territory.
Should I choose animation or live action for my video?
Choose live action when you are showing real people, places, culture or testimonials, the human, on-the-ground story of your business. Choose animation when the subject is abstract or hard to film: software, data, a process, a future product, or a concept that does not exist yet. Animation also makes updates easier, since you can revise a scene without reshooting, and explainers commonly run S$2,000 to S$10,000 per finished minute. Many of the best corporate videos combine both, live footage for authenticity with animated sections to explain the parts a camera cannot capture. Studios like fewStones and CRITICA handle animation in-house.
Who owns the copyright to a corporate video in Singapore?
By default, the production company owns it, not you. Under the Copyright Act 2021, which came into force in November 2021, the creator of a commissioned film is the first owner of the copyright unless the contract says otherwise. This reversed the old default, where the commissioning party owned it. In practice that means you should agree copyright and usage rights in writing before the shoot: whether you get the raw footage, whether you can re-edit or reuse the video, and for how long. Reputable studios handle this cleanly, but never assume the rights come with the invoice. Put it in the contract.
The best video production company in Singapore is the one built for the tier your job sits in, so start there. Big 3 Media and Offing Media are my picks for corporate video, fewStones for corporate work plus animation, CRITICA for motion graphics, and electriclime° or Shooting Gallery Asia when you need a broadcast-grade commercial. Whichever you brief, get the scope, the revision rounds and the footage rights in writing before you commit.
Nail the tier and the scope and video production stops feeling like an open cheque and starts feeling like a predictable investment.
If you run a production or creative business and your website is not bringing in enquiries, that is what I do. I design websites for businesses across Singapore. Get in touch for a free consultation.
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Professional Opinion-haver
Terris
Chief Recommender · I do the digging so you don't have to
Terris is a Singapore-based web designer and digital strategist who has spent 8+ years building websites for local businesses. His Terris Recommends series shares personal picks for the best service providers across Singapore, informed by his experience working with businesses across industries.
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