10 Best Jewellery Shops in Singapore (Honest 2026 Guide)

Before diving into the list, here is a quick primer on what separates a genuinely good jewellery shop from one that simply looks the part.

• Certification and hallmarking. In Singapore, reputable jewellers carry pieces hallmarked by the Singapore Assay Office (SAO) with the lion head stamp. This verifies gold purity (916 for 22K, 999 for 24K). For diamonds, look for GIA or IGI certification. If a shop cannot provide either, walk away.
• Transparent pricing. Gold prices fluctuate daily. A trustworthy shop displays its per-gram rate clearly and itemises workmanship charges separately. Hidden markups are the biggest red flag in this industry.
• After-sales service. Jewellery is a long-term purchase. The best shops offer polishing, resizing, cleaning, and repair services. Some include lifetime maintenance. Ask before you buy.
• Range vs. specialisation. A shop that does everything (gold, diamonds, jade, watches, branded goods) often does nothing exceptionally well. The standout jewellers on this list have a clear identity and a niche they excel in. Strong brand identity matters as much in jewellery retail as it does in any other industry.

With those criteria in mind, here are the 10 best jewellery shops in Singapore for 2026.

If your parents or grandparents bought gold in Singapore, there is a good chance they bought it from Poh Heng. Established in 1948, this is one of the longest-running jewellers in the country, and their reputation for gold purity is essentially bulletproof. Every piece carries the SAO lion head hallmark, and their 22K (916) and 24K (999) collections remain the benchmark for traditional gold in Singapore.

What keeps Poh Heng relevant in 2026 is their willingness to modernise without abandoning tradition. Their contemporary gold collections feature cleaner, more minimalist designs that appeal to younger buyers, while their classic pieces still satisfy the aunties buying Si Dian Jin for their daughters-in-law. The brand has also expanded into diamonds and gemstones, though gold remains their undisputed strength.

With over 20 outlets islandwide and a well-stocked online store on Shopee and Lazada, Poh Heng is also one of the most accessible options on this list. Pricing follows the daily gold spot rate with workmanship charges clearly stated, so you always know what you are paying for.

Website: pohheng.com.sg
Best for: Traditional and contemporary 22K/24K gold pieces, Si Dian Jin sets.
Pricing: Gold follows daily spot rate + workmanship; 916 chains from around SGD 300 depending on weight.
Standout strength: 75+ years of heritage, SAO-hallmarked purity, 20+ outlets across Singapore.

GIOIA operates in a completely different league from the heritage gold chains. Founded in 2016 by certified diamond grader Cheryl Woon, this Tanjong Pagar atelier specialises in bespoke fine jewellery featuring coloured gemstones that most Singapore shops simply do not carry: Paraiba tourmaline, Muzo emeralds, unheated sapphires, and spinels sourced directly from mines.

The bespoke process is where GIOIA shines. You sit down with their design team, discuss your vision and budget, view hand-selected gemstones, and receive a custom CAD rendering before anything is crafted. It is a genuinely personalised experience, and the 4.9-star Google rating from nearly 400 reviews suggests they deliver on it consistently. Multiple reviewers specifically praised the team for staying within budget while exceeding expectations on design.

GIOIA was the first Singapore Quality Class-certified jeweller in Singapore, a recognition from Enterprise Singapore that covers service excellence, quality management, and customer satisfaction. If you want something truly one-of-a-kind, whether that is an engagement ring centred on a 3-carat padparadscha sapphire or a family heirloom redesigned into a modern setting, this is where I would start.

Website: gioia.com.sg
Best for: Bespoke engagement rings and fine jewellery with rare coloured gemstones.
Pricing: Bespoke pieces from SGD 3,000+; depends on gemstone selection and design complexity.
Standout strength: 4.9-star Google rating (400 reviews), first SQC-certified jeweller in Singapore.

SK Jewellery is the largest jewellery retail chain in Singapore by store count, and they have built that scale by making diamonds and gold feel approachable rather than intimidating. Walk into any of their outlets and you will find well-organised collections spanning classic solitaires, trendy lab-grown diamond pieces, investment-grade gold bars, and fashion jewellery priced for impulse buys.

Their real strength is breadth. SK carries everything from 999 gold pendants for Chinese New Year to diamond engagement rings to eco-friendly lab-grown options. They also update their gold prices frequently (sometimes multiple times per week during volatile periods), so pricing stays competitive against the spot market. Their in-house manufacturing means no middlemen, which they claim keeps retail prices lower than competitors.

A caveat: independent reviews suggest that SK's diamond pricing runs higher than what you would find at online-first retailers like James Allen or Blue Nile. If you are buying a high-value diamond solitaire, do your homework on carat-for-carat pricing before committing. For gold jewellery, fashion pieces, and their lab-grown range, the value proposition is much stronger.

Website: skjewellery.com
Best for: One-stop shopping for gold, diamonds, and fashion jewellery across Singapore.
Pricing: Gold follows daily spot rate; diamond engagement rings from SGD 1,000+; lab-grown options from SGD 500+.
Standout strength: Largest jewellery chain in Singapore, in-house manufacturing, frequent gold price updates.

Brides-to-be in Singapore know On Cheong. Established in 1936, this Chinatown jeweller has become synonymous with Si Dian Jin, the traditional four-piece gold bridal set that forms a cornerstone of Chinese wedding customs. Their designer Si Dian Jin series in 916 gold features modern, wearable designs that brides actually want to wear again after the wedding day, not pieces that get locked in a safe deposit box forever.

On Cheong was also the first SQC (Singapore Quality Class with People and Service Excellence) certified jeweller in Singapore, and the service reflects it. Google reviews consistently single out individual staff members by name for their patience and product knowledge, particularly when helping couples navigate the sometimes confusing etiquette around Si Dian Jin selection. With over 1,800 reviews and a near-perfect rating, the service reputation is well-earned.

Beyond bridal, On Cheong carries a solid range of gold, jadeite (all certified Type A), and diamond pieces. Their South Bridge Road flagship is worth visiting even if you are just browsing; the heritage shophouse setting adds character that a mall outlet cannot replicate.

Website: oncheong.com
Best for: Si Dian Jin bridal sets and traditional gold jewellery with modern wearability.
Pricing: Si Dian Jin sets from approximately SGD 2,000+ depending on gold weight and design.
Standout strength: 1,800+ Google reviews with near-perfect rating, 88 years of heritage, SQC-certified.

JannPaul takes a radically different approach to selling diamonds. Instead of pushing the biggest rock they can upsell you on, they run what is essentially a diamond masterclass. Walk into their Tanjong Pagar showroom and expect to spend one to two hours learning about light performance, precision cutting, and why two diamonds with identical GIA certificates can look completely different in real life.

Their speciality is Super Ideal Cut diamonds, stones cut to tighter tolerances than the GIA "Excellent" grade requires. The result is visibly more brilliance and fire. JannPaul works with a master cutter in Belgium and a master crafter in Hong Kong, and they are one of the few jewellers in Singapore that can show you detailed light performance scans for every stone. For buyers who geek out on the technical side of diamonds, this is paradise.

Pricing sits on the higher end of the Singapore market, and they are upfront about it. A 1-carat natural diamond ring typically runs SGD 8,000 to 10,000+, while their lab-grown options start around SGD 3,000 to 4,000. You are paying for education, precision, and a genuinely bespoke ring design experience. If your priority is maximum carat weight for minimum spend, JannPaul is probably not your shop. If you want to understand exactly what you are buying and why, it is worth every dollar.

Website: jannpaul.com
Best for: Engagement rings for buyers who value diamond quality and education over size.
Pricing: 1-carat natural diamond rings from SGD 8,000+; lab-grown from SGD 3,000+.
Standout strength: In-depth diamond education, Super Ideal Cut specialisation, Belgian-cut stones.

Lee Hwa has been a fixture in Singapore since 1970, but they have managed to stay current by consistently leaning into design rather than tradition. Their in-house collections blend runway-inspired aesthetics with fine jewellery craftsmanship, and they carry exclusive international brands including De Beers Forevermark, Niessing (German precision jewellery), and Faberge. If you want a diamond piece that looks as much like fashion as it does fine jewellery, Lee Hwa is the place.

Their most distinctive offering is DERA, the world's first 19K solid Purple Gold, a proprietary alloy that gives jewellery a rich purple-gold hue unlike anything else on the market. It is a conversation starter, and it is exclusive to Lee Hwa. They have also introduced ITALOVE, artisanal 916 gold perfected with Italian craftsmanship, bridging the gap between traditional gold gifting and contemporary design.

Lee Hwa operates boutiques in major malls across Singapore, and their online store is well-curated for browsing. Pricing is mid-to-premium range; expect to pay more than Poh Heng or SK for comparable gold weight, but the design quality and brand exclusivity justify the difference for buyers who care about aesthetics.

Website: leehwajewellery.com
Best for: Design-conscious buyers wanting fashion-forward diamond and gold pieces.
Pricing: Mid-to-premium; diamond rings from SGD 2,000+, gold pieces vary by weight and design.
Standout strength: Exclusive DERA Purple Gold, De Beers Forevermark partnership, 55+ years in Singapore.

Jade jewellery in Singapore has traditionally meant thick bangles and ornate carvings that appeal to an older demographic. Choo Yilin completely reimagined that. Founded in 2009, this label transforms Grade A Burmese jadeite into contemporary fine jewellery that younger Singaporeans actually want to wear: delicate rings, minimalist pendants, and stackable bracelets that pair as easily with a blazer as they do with a cheongsam.

The brand's cultural impact speaks volumes. Choo Yilin pieces were worn by actress Janice Koh to the Hollywood premiere of Crazy Rich Asians, have appeared on celebrities including Amanda Seyfried, Serena Williams, and Maria Sharapova, and have been shown at Paris Fashion Week and London Jewellery Week. The Singapore Tatler named the brand among its 10 Best Singaporean Jewellers for four consecutive years.

A note on availability: Choo Yilin pivoted to an exclusive trunk show model in 2023, so you cannot simply walk into a shop and browse. Collections are released through limited digital trunk shows, which adds exclusivity but also means you need to follow their social channels to know when pieces drop. If you want a local jewellery brand with genuine international cachet and a story rooted in Singaporean heritage, Choo Yilin is it.

Website: chooyilin.com
Best for: Modern jade jewellery that bridges heritage and contemporary style.
Pricing: Fine jade pieces from SGD 500+; varies significantly by jadeite grade and design.
Standout strength: Singapore's only modern jade fine jewellery label, worn at Crazy Rich Asians premiere.

Wedding ring shopping in Singapore can feel unnecessarily stressful, especially when you are comparing quotes from five different jewellers and every price seems different for no clear reason. Temple and Grace strips that friction away. As master jewel-smiths who handcraft rings in-house, they cut out the middlemen entirely, which they claim saves buyers over 40% compared to high-street retailers.

Their catalogue runs deep: over 1,000 wedding band designs spanning classic, vintage, modern, and diamond-set styles. Everything is available in 18K gold (white, yellow, or rose) and platinum. Customisation is standard, not a premium add-on; you can adjust metals, finishes, diamond specifications, and engraving on most designs. They even offer a price-match guarantee: find the same ring cheaper anywhere in Singapore, and they will beat it by 5%.

The buying experience is appointment-based and low-pressure, which couples consistently praise in reviews. With 93+ positive reviews on wedding platforms and a complete money-back guarantee, Temple and Grace removes most of the risk from what is, for many couples, one of the more anxiety-inducing purchases of their lives.

Website: templeandgrace.sg
Best for: Couples shopping for quality wedding bands without the retail markup.
Pricing: 18K gold wedding bands from SGD 500+; engagement rings from SGD 1,550+.
Standout strength: In-house craftsmanship, 40% savings vs. retail, price-match guarantee.

Founded by former radio DJ Maddy Barber, Madly Gems has grown from a passion project into Singapore's most recognised bespoke coloured gemstone jeweller. The brand operates its own sourcing office in Tanzania, which gives them access to rough gemstones that never reach typical retail supply chains. If you want an engagement ring centred on a vivid tanzanite, a teal sapphire, or a pink spinel instead of a conventional diamond, Madly is the specialist.

The bespoke process is thorough. Every piece starts with a budget discussion, followed by gemstone selection from hand-picked options, a custom design phase, and final crafting that takes 9 to 12 weeks. Bespoke engagement rings start from SGD 2,500, while more complex cocktail rings and statement pieces begin at SGD 6,500. They also offer a ready-to-wear "Pick and Mix" collection starting from SGD 880 for buyers who prefer something quicker.

Industry recognition backs the quality: Madly has been featured in Vogue, Vanity Fair, and the International New York Times, and has won Tatler's 10 Best Singaporean Jewellers award for four consecutive years. The combination of direct gemstone sourcing, genuine design expertise, and international press coverage makes Madly a standout for anyone who sees jewellery as personal expression rather than a status symbol.

Website: madly.com
Best for: Bespoke engagement rings and statement jewellery featuring coloured gemstones.
Pricing: Bespoke from SGD 2,500 (engagement rings); Pick and Mix from SGD 880.
Standout strength: Own gemstone sourcing office in Tanzania, 4x Tatler Best Jeweller, Vogue-featured.

The market for lab-grown diamonds and moissanite has exploded in Singapore over the past two years, driven by younger buyers who want the look of a diamond without the ethical or financial baggage. LeCaine Gems has positioned itself squarely at the centre of that shift, offering in-house developed moissanite and IGI-certified lab-grown diamonds set in 18K gold at prices that make traditional jewellers nervous.

Quality control is tight. LeCaine uses third-party certification for all moissanite stones and IGI certification for lab-grown diamonds, so you are not buying on trust alone. Every piece is crafted by their experienced team, and the showroom experience mirrors a fine jewellery boutique rather than a discount outlet. Customisation is available on most pieces, and their customer service consistently draws praise for patience and attention to detail.

If you are on the fence about moissanite versus lab-grown versus natural diamonds, LeCaine is worth visiting simply for the education. Their team explains the differences without pushing you toward the most expensive option, which is refreshingly uncommon in the jewellery trade. For couples who have decided that a stunning stone matters more than a mined origin, this is one of the best places to buy in Singapore.

Website: lecaine.com
Best for: Moissanite and lab-grown diamond engagement rings and fine jewellery.
Pricing: Moissanite rings from SGD 500+; lab-grown diamond rings from SGD 1,500+.
Standout strength: In-house moissanite development, IGI-certified lab-grown diamonds, ethical sourcing focus.

Jewellery pricing in Singapore varies enormously depending on material, craftsmanship, and brand positioning. Here is a realistic breakdown for 2026:

• Gold chains and bangles (916/22K): From SGD 300+ depending on weight. Pricing follows the daily gold spot rate (around SGD 100+ per gram for 916 gold as of early 2026) plus workmanship charges of SGD 10 to 40 per gram.
• Si Dian Jin bridal sets: SGD 2,000 to 8,000+ depending on gold weight and design complexity. Modern designer sets at premium shops like On Cheong command higher prices.
• Diamond engagement rings (natural): SGD 2,500 to 50,000+. A 1-carat GIA-certified diamond ring typically falls between SGD 6,000 and 20,000 depending on the Four Cs.
• Lab-grown diamond rings: SGD 1,000 to 5,000 for comparable sizes. Roughly 60 to 70% cheaper than natural diamonds of equivalent specifications.
• Moissanite rings: SGD 500 to 2,000. The most budget-friendly option that still delivers brilliance.
• Bespoke fine jewellery: SGD 2,500 to 20,000+ depending on gemstone rarity and design complexity.

One important note: retail jewellery markups in Singapore vary wildly. Independent reviews have found that some chain stores price diamonds 30 to 50% higher than comparable online retailers. Always compare like-for-like before making a significant purchase, and do not be afraid to ask for the breakdown of stone cost versus setting versus workmanship.

With ten solid options on this list, how do you narrow it down? Here is a practical framework:

1. Start with the occasion. Buying Si Dian Jin? On Cheong and Poh Heng specialise in it. Engagement ring? JannPaul, GIOIA, Temple and Grace, and Madly each serve a different buyer. Everyday gold? Poh Heng and SK are hard to beat on range and accessibility.
2. Set your budget before you walk in. Jewellery shops are designed to upsell. Knowing your ceiling before you start browsing saves you from buyer's regret. The bespoke shops (GIOIA, Madly) are actually good at working within stated budgets; chain stores sometimes are not.
3. Read the Google reviews, but read them properly. Ignore the five-star reviews that just say "nice shop." Look for detailed reviews that mention specific staff members, the buying process, and after-sales experience. Patterns in reviews tell you more than star ratings.
4. Ask about certification. For gold: SAO hallmark. For diamonds: GIA or IGI certificate. For coloured gemstones: ask about origin and treatment disclosure. Any reputable shop will provide documentation without hesitation.
5. Check the return and exchange policy. Jewellery is one of the few retail categories where return policies vary dramatically. Some shops offer full returns within 7 days; others only exchange. Know before you buy.

For a deeper look at how Singapore businesses build trust and drive sales online, our guide to e-commerce websites in Singapore covers what makes a retail shopping experience work, both online and offline.

Is gold cheaper in Singapore than other countries?

Singapore has no GST on investment-grade gold (99.5% purity and above), which makes 999 gold bars and coins tax-free. For jewellery-grade gold (916/22K), GST of 9% applies. Compared to markets like India (where import duties add 15%+) or Australia (10% GST), Singapore is generally competitive for gold jewellery purchases, though prices ultimately follow the same global spot rate.

What is Si Dian Jin and where should I buy it?

Si Dian Jin (literally "four touches of gold") is a set of four gold jewellery pieces gifted by the groom's family to the bride as part of Chinese wedding customs. The set traditionally includes a necklace, a pair of earrings, a ring, and a bangle or bracelet. On Cheong and Poh Heng are the two most popular choices in Singapore, with On Cheong offering the widest range of modern designer Si Dian Jin sets.

Are lab-grown diamonds worth buying in Singapore?

Lab-grown diamonds are chemically, physically, and optically identical to mined diamonds. The only difference is origin. In Singapore, lab-grown diamonds typically cost 60 to 70% less than equivalent natural stones. They are worth buying if your priority is the stone's appearance and size rather than resale value, as lab-grown diamonds currently depreciate faster than natural ones. LeCaine Gems and SK Jewellery both offer certified lab-grown options.

How do I verify if gold jewellery in Singapore is genuine?

Look for the SAO (Singapore Assay Office) hallmark, a small lion head stamp accompanied by the gold purity number (e.g., 916 for 22K). All reputable jewellers in Singapore submit their pieces for assaying. If a shop sells gold without the SAO hallmark, treat it as a red flag.