10 Best Google Ads Agencies in Singapore (2026)

Before the rankings, a quick framework. Not every agency suits every business, and Google Partner badges alone tell you nothing about whether they will deliver results for your campaigns.

Conversion tracking comes first. Any agency that launches campaigns without proper conversion tracking is spending your money blind. Ask how they track leads, calls, WhatsApp clicks, and purchases. If they cannot answer in specifics, keep looking.

Google Partner status matters, but only partly. Google Partner means the agency manages a minimum ad spend threshold and passed certification exams. Premier Partner (top 3%) means they manage significantly more. Neither guarantees they will manage your budget well. Treat it as a baseline credential, not a deciding factor.

Industry experience saves you money. An agency that has run campaigns for dental clinics knows which keywords convert and which ones drain budgets. An agency learning your industry on your dollar will make expensive mistakes during the first 2 to 3 months. Ask for case studies from your sector.

Transparent reporting is non-negotiable. You should see exactly what you are paying per lead, which keywords are performing, and where the waste is. Monthly PDF summaries are not enough. Real-time dashboard access, ideally through Looker Studio or a similar tool, lets you verify claims instead of trusting them.

How we evaluated

We assessed each agency on six criteria: verifiable campaign results (ROAS, cost per lead, conversion rates), Google Partner or Premier Partner status, pricing transparency, client reviews on independent platforms (Clutch, Google), Singapore market specialisation, and whether they are actively managing campaigns in 2026. Agencies with no identifiable clients or outdated case studies were excluded.

Yes, we are listing ourselves first, and we are going to be upfront about why. TerrisDigital takes a different approach to Google Ads. Instead of treating paid search as an isolated channel, we integrate it with your website, landing pages, and SEO strategy so the three channels reinforce each other rather than competing.

Most agencies will set up your Google Ads campaigns and send traffic to whatever pages you already have. We build the landing pages those campaigns need, optimise them for Quality Score (which directly reduces your CPC), and simultaneously build organic rankings for the same keywords so you are not dependent on ad spend forever. That combined approach is how we helped Arcade Rental Singapore achieve a 300% increase in website traffic, secure #1 Google rankings for their primary search terms, and grow monthly enquiries from roughly 15 to over 50. Their Google Ads campaigns drove immediate leads while the SEO work built a long-term traffic engine underneath.

Every client works directly with a senior strategist, not a junior account manager learning on your budget. We manage Search campaigns, Performance Max, Display remarketing, and Shopping campaigns, with a particular strength in service-based businesses where lead quality matters more than click volume. Our Google Ads cost guide lays out exactly what Singapore SMEs should expect to pay, because we believe informed clients make better partners.

Website: terris.sg
Best for: Singapore SMEs wanting Google Ads integrated with SEO and conversion-optimised landing pages.
Pricing: Management from SGD 800/month; landing page design included in most packages.
Standout result: 300% traffic growth and #1 Google rankings for Arcade Rental through combined Google Ads and SEO strategy.

OOm has been running Google Ads campaigns in Singapore since 2006, making them one of the longest-serving agencies in the market. Their Premier Google Partner status places them in the top 3% of Google-certified agencies worldwide, which comes with direct access to Google account managers, beta features, and priority support that smaller agencies do not get.

With 30+ industry awards and a 4.8-star Google rating from nearly 300 reviews, OOm has built a reputation for consistent delivery across a wide range of industries. Their work with Fresh Laundry resulted in a 10x increase in leads. JM Floral Creation saw a near-triple increase in sales revenue and a 7.69x ROAS. That range of results across very different business types demonstrates campaign management depth, not just one lucky case study.

OOm is also a pre-approved PSG vendor, so eligible Singapore SMEs can claim up to 50% of management fees through the Productivity Solutions Grant. For mid-market businesses with budgets above S$3,000/month in ad spend, OOm brings the team size, process maturity, and platform relationships to manage campaigns at scale. Smaller accounts may get less senior attention, a common trade-off with larger agencies, so clarify who will manage your account day-to-day before signing.

Website: oom.com.sg
Best for: Mid-market businesses wanting a large, credentialled team with Premier Google Partner access.
Pricing: Mid to premium range; PSG grant eligible for up to 50% management fee subsidy.
Standout result: 10x lead increase for Fresh Laundry, 7.69x ROAS for JM Floral Creation.

S$130 million in trackable revenue generated for clients since 2015. That is not an impressions number or a "reach" metric. It is actual revenue that Heroes of Digital claims their campaigns contributed to, which is the kind of figure you can verify with the businesses behind it.

Heroes of Digital positions itself squarely as a performance agency. Every campaign is built around conversions, not clicks. Their team includes Google-certified specialists with a minimum of two years managing SEM campaigns in Singapore, and they focus heavily on first-party data, end-to-end conversion tracking, and landing page optimisation. As a Google Premier Partner, they get early access to new campaign features and dedicated Google support.

Their "holistic marketing" approach means they do not just run ads; they audit your entire conversion funnel, from ad copy to landing page to form design. That is critical in Singapore where high CPCs (S$5 to S$15 per click for competitive industries) mean every lost conversion is expensive. They offer a free Google Ads proposal including a pricing plan, which makes it easy to evaluate them without commitment. Best suited for service businesses and lead-gen companies spending S$3,000+/month on ads.

Website: heroesofdigital.com
Best for: Service businesses focused on lead generation, not just traffic.
Pricing: Custom quotes; free Google Ads audit and proposal available.
Standout result: S$130M+ in trackable client revenue since 2015.

Founded in 2011, First Page Digital is one of the most reviewed digital marketing agencies in Singapore, with 230+ five-star reviews and a 4.6-star Clutch rating from 50+ verified client reviews. They are a Google Premier Partner and part of the Superist Global Digital Network, giving them reach across APAC, LATAM, and Europe for businesses that operate beyond Singapore.

Their client results at scale are hard to argue with. JustCo saw a 660% increase in lead volume. Workiva achieved a 9x increase in keywords ranking in the top 3. These are not small businesses testing the waters; they are established companies with meaningful budgets and measurable outcomes. First Page brings the team depth, platform partnerships, and reporting infrastructure to manage those budgets without waste.

The trade-off is that First Page is built for mid to large budgets. Their minimum project size is S$5,000+, and their hourly rates sit in the S$100 to S$149 range. If your monthly ad spend is under S$3,000, a boutique agency will likely give you better value and more direct attention. But if you are spending S$5,000 to S$50,000+/month and need a team that can handle Search, Display, Performance Max, YouTube, and Shopping campaigns simultaneously, First Page has the infrastructure.

Website: firstpagedigital.sg
Best for: Mid to large businesses with ad budgets above S$5,000/month needing multi-channel PPC management.
Pricing: Premium tier; minimum project size S$5,000+.
Standout result: 660% increase in lead volume for JustCo, 230+ five-star reviews.

KPI Media made their name with a promise most agencies will not touch: a 50% fee reduction if they do not hit your predetermined KPI targets. That performance guarantee is not marketing fluff. It is written into their contracts, and it is the kind of accountability that forces an agency to optimise aggressively rather than coast on retainers.

One of the youngest agencies to achieve Google Premier Partner status in Singapore, KPI Media specialises in performance marketing for venture-backed startups and growth-stage companies across APAC. Their approach is heavily data-driven, with custom dashboards that give clients 24/7 visibility into campaign performance. Even clients with no prior ad knowledge find the reporting accessible, which eliminates the common frustration of paying an agency and having no idea what they are doing.

Their results reflect the approach. KodeKloud saw a 76% increase in purchases and a 73% reduction in CPA through refined tracking and AI-powered bidding optimisation. KPI Media is best suited for businesses spending S$5,000 to S$100,000/month on ads, with tiered pricing that scales with spend. The flexible month-to-month engagement, no long-term lock-in, removes another common barrier. If you have been burned by agencies that promised results and delivered reports, KPI Media puts real money behind their promises.

Website: kpimedia.co
Best for: Growth-stage companies wanting contractual performance guarantees.
Pricing: Tiered by ad spend (S$5K to S$100K); 50% fee reduction if KPIs are missed.
Standout result: 76% more purchases and 73% lower CPA for KodeKloud.

Cleverly (formerly Athena Media) brings something uncommon to Singapore's Google Ads landscape: boutique-level communication with structured, transparent campaign management. When you work with Cleverly, you talk directly to the specialist running your campaigns, not an account manager relaying messages. For business owners who have experienced the frustration of explaining their feedback twice before it reaches the person who can act on it, that direct access is worth paying for.

Their results are specific and verifiable. Hybrid Shop saw a 350% increase in conversions with a 71% reduction in cost per conversion. Arch Angel Brow achieved a 32% increase in Google Ads conversions alongside lower CPAs. Those are not vague "improved performance" claims; they are measurable outcomes tied to named clients.

As a Google Partner and PSG-approved vendor, Cleverly handles Search campaigns, Display, Shopping, remarketing, and YouTube ads. Their sweet spot is Singapore SMEs spending S$1,500 to S$10,000/month on ads, businesses large enough to generate meaningful data but small enough to benefit from hands-on attention. Every campaign is built from scratch based on your business model and KPIs, not pulled from a template. If you value working directly with the people doing the work, Cleverly delivers that model.

Website: cleverly.sg
Best for: Singapore SMEs wanting hands-on specialist access and transparent campaign management.
Pricing: Mid-range; PSG eligible for up to 50% management fee subsidy.
Standout result: 350% more conversions and 71% lower cost per conversion for Hybrid Shop.

MediaOne has operated since 2009 and claims to have managed over S$2.34 billion in digital ad spend across Singapore and APAC. That is a staggering number that reflects both the scale of their client base and their longevity in the market. They are a Google Premier Partner and a two-time Netty Awards winner for Best AI for Data Analytics and Best Local SEO Campaign.

What distinguishes MediaOne in 2026 is their investment in AI-powered campaign optimisation. Rather than relying solely on manual bid adjustments and human judgement, they blend AI tools with experienced strategists to design campaigns around your business model, margins, and customer lifetime value. Their end-to-end management covers Search, Performance Max, Display remarketing, Shopping ads, and YouTube campaigns, each tailored to specific business objectives.

Client feedback consistently highlights responsive support and reasonable pricing. MediaOne works well for businesses across the budget spectrum, from SMEs testing Google Ads for the first time to established companies optimising large-scale campaigns. Their depth of content marketing and SEO expertise also means they can advise on organic strategies that complement your paid campaigns, a perspective that pure PPC agencies often lack. For a full breakdown of what Google Ads costs in Singapore, their published guides are among the most detailed available.

Website: mediaonemarketing.com.sg
Best for: Businesses wanting AI-enhanced campaign management with experienced strategist oversight.
Pricing: Competitive; custom quotes based on campaign scope.
Standout strength: S$2.34B+ in managed ad spend, two-time Netty Awards winner.

With over 20 years of experience and a Google Partner certification held for more than a decade, iFoundries has built a reputation for campaign management that prioritises lead quality and revenue attribution over vanity metrics. Their client list includes Honda, Ingram Micro, ComfortDelGro, and SingPost, the kind of brands where every lead needs to be tracked through a long sales cycle to prove ROI.

Their standout case study speaks volumes: a 1,203% return on ad spend for Timezone Singapore. That is not a typo. Twelve times the investment back in trackable revenue. That result reflects their data-engineering approach, where campaign decisions are driven by analytics, attribution modelling, and continuous optimisation rather than gut feeling.

iFoundries is ideal for B2B companies and enterprise organisations where lead quality matters more than lead volume. Their structured reporting connects ad spend to pipeline revenue, not just form submissions, which gives finance teams the clarity they need to justify ongoing investment. Long-term clients like Goodrich Global (nearly 10 years working together) demonstrate the kind of retention that only comes from consistent delivery. If you sell high-value products or services with complex buying cycles, iFoundries understands how to optimise for the metrics that actually matter.

Website: ifoundries.com
Best for: B2B and enterprise businesses that need revenue attribution, not just click metrics.
Pricing: Mid to premium range; custom quotes based on scope and complexity.
Standout result: 1,203% ROAS for Timezone Singapore, 10-year client relationships.

Founded in 2012, Impossible Marketing has spent over a decade building a reputation as one of Singapore's most accessible digital marketing agencies. They have managed more than S$6 million in ad spend since becoming a Google Partner in 2014, and their client list spans 2,000+ brands with over 700 reviews.

Their strength is Google Ads for local service businesses. If you run a tuition centre, dental clinic, renovation company, or any SME that depends on Singapore-specific search traffic, Impossible Marketing understands the local keyword landscape better than agencies focused on regional or global campaigns. They target local intent keywords with precision, which keeps CPCs lower and lead quality higher for businesses serving a purely Singapore audience.

Management fees start from S$1,000/month (excluding ad spend), which places them at the more affordable end of the spectrum. Client reviews consistently mention that the team does not oversell, they recommend what your business actually needs rather than pushing maximum budgets. For SMEs testing Google Ads for the first time, or businesses with monthly ad budgets of S$1,000 to S$3,000, Impossible Marketing offers a low-risk entry point with experienced hands managing the campaigns. The trade-off is that complex multi-channel or enterprise campaigns may benefit from an agency with deeper platform engineering capabilities.

Website: impossible.sg
Best for: Local service businesses and SMEs starting out with Google Ads on modest budgets.
Pricing: From S$1,000/month management fee (ad spend separate); affordable entry point for SMEs.
Standout strength: 10+ years as a Google Partner, 2,000+ brands served, no-upsell approach.

MediaPlus Digital has built over 1,000 websites since 2013, and that web design heritage gives them an advantage most pure PPC agencies lack: they understand the landing page side of the equation as well as the ad campaign side. When your landing page is designed by the same team running your ads, Quality Scores go up, CPCs come down, and conversion rates improve because both elements are built in lockstep.

As a Google Partner and PSG pre-approved vendor, MediaPlus manages Search, Display, and Shopping campaigns with a marketing-first approach. Their reported results include a 76% decrease in cost per lead over 12 months alongside a 210% increase in lead volume for one client, and a separate client seeing CPL drop by 76% with leads up 74% in the same period. That pattern of lower costs and higher volume points to systematic optimisation, not lucky months.

Their 100% in-house Singapore-based team means no offshore handoffs during campaign execution or landing page development. Client retention is notably high, with several businesses working with MediaPlus for three or more years. If your Google Ads campaigns are underperforming because of poor landing pages, or if you need both a new website and ad management from the same provider, MediaPlus connects those dots better than agencies that treat web design and PPC as separate departments.

Website: mediaplus.com.sg
Best for: Businesses needing Google Ads management alongside landing page design and development.
Pricing: Mid-range; PSG eligible for up to 50% subsidy on qualifying services.
Standout result: 76% lower cost per lead and 210% more leads over 12 months.

The ten agencies above are our top picks for 2026, but Singapore has a deeper bench of capable firms. Here are four more worth evaluating depending on your specific needs:

• Hashmeta (hashmeta.com): A performance marketing agency with a strong focus on conversion rate optimisation. Their Google Ads campaigns are closely linked to landing page testing, funnel analysis, and user behaviour tracking. Management fees start from S$1,500/month after the 50% PSG grant (original S$3,000). Best for businesses wanting CRO-integrated PPC management.
• 2Stallions (2stallions.com): With 12+ years and 5,000+ campaigns delivered, 2Stallions offers Google Ads as part of a broader digital marketing strategy. They are PSG, EDG, and Digi-TAC grant eligible, and have generated results including a 329% increase in leads for an HR software provider and 112% more patient leads for a medical aesthetic clinic. Best for businesses wanting Google Ads coordinated with SEO, content, and social media.
• Khepri Digital (khepridigital.com): A boutique consultancy with offices in Singapore, Tokyo, and the US. Their standout claim is a performance guarantee: either profitability or lower costs. One client reported going from zero to S$2 million annual revenue within one year. Best for businesses wanting a performance-guarantee model from a lean, senior team.
• Clickr Media (clickrmedia.com): Operating since 2009, Clickr Media specialises in SEM, social media marketing, and advanced web analytics. Their focus on ROAS, CPA, and conversion efficiency makes them a solid choice for performance-driven brands. Best for e-commerce and retail businesses where return on ad spend is the primary success metric.

Your total monthly cost has three components: ad spend (paid to Google), management fees (paid to the agency), and 9% GST on the ad spend. Here is what the Singapore market looks like in 2026:

• Freelancer management: S$500 to S$1,500/month
• Small to mid agency (flat fee): S$1,000 to S$3,000/month
• Mid to large agency (flat fee): S$2,500 to S$5,000/month
• Percentage-based model: 10% to 20% of monthly ad spend
• Hybrid model: Base fee (S$1,000) plus 5% to 10% of ad spend above a threshold

On top of management fees, most Singapore SMEs spend S$1,500 to S$8,000/month on actual ad clicks, depending on their industry. Legal services and IT keywords run S$5 to S$15 per click. F&B and retail sit at S$0.80 to S$3.00. For a complete breakdown by industry, read our Google Ads cost in Singapore guide.

Do not forget the hidden costs: landing page design (S$800 to S$3,000), conversion tracking setup (S$300 to S$1,000), ad creative production (S$500 to S$2,000), and the 9% GST on all ad spend that catches many businesses off guard. A realistic budget adds 15% to 25% on top of the headline ad spend plus management fee.

The Productivity Solutions Grant (PSG) can cover up to 50% of qualifying management fees when you work with a pre-approved vendor. Several agencies on this list, including OOm, Cleverly, Hashmeta, MediaPlus, and 2Stallions, are pre-approved. That grant alone can save you S$6,000 to S$12,000 per year. To model whether Google Ads makes financial sense for your business, try our free Google Ads ROI calculator.

With dozens of agencies to evaluate, here is a practical checklist that separates the contenders from the pretenders:

1. Ask for industry-specific case studies. "We increased conversions by 200%" means nothing without knowing the industry, the budget, and the timeframe. A good agency will name clients and share specific metrics: ROAS, cost per lead, conversion rate improvements.
2. Verify their Google Partner status. Go to the Google Partner directory and search for them. Anyone can claim Partner status; the directory confirms it. Premier Partners (top 3%) have demonstrated significantly higher performance thresholds.
3. Ask who will manage your account. Some agencies sell you with a senior strategist in the pitch meeting, then hand your account to a junior with six months of experience. Ask to meet the person who will manage your campaigns day-to-day, and check their credentials.
4. Check their conversion tracking methodology. Do they use Google Ads native conversion tracking, imported GA4 goals, or both? Do they implement Enhanced Conversions for better data accuracy? Agencies that skip this detail will not optimise your campaigns effectively.
5. Understand the contract terms. Month-to-month or 6-month lock-in? What happens if you want to leave? Do you keep access to your Google Ads account and all historical data? Never sign with an agency that owns your ad account.
6. Evaluate their landing page capabilities. Sending ad traffic to your homepage wastes money. Ask whether the agency builds dedicated landing pages for campaigns. If not, they are only doing half the job, because landing page quality directly affects your Quality Score and CPC.

For a deeper framework on evaluating digital agencies in Singapore, read our guide to choosing a web design agency. Much of the evaluation logic applies to PPC agencies as well.

What is the best Google Ads agency in Singapore for small businesses?

For SMEs with ad budgets under S$3,000/month, TerrisDigital, Impossible Marketing, and Cleverly offer the best combination of hands-on management and accessible pricing. TerrisDigital integrates Google Ads with SEO for compounding returns. Impossible Marketing starts at S$1,000/month in management fees. Cleverly provides direct access to the specialist running your campaigns.

How much should I spend on Google Ads in Singapore?

Most Singapore SMEs see meaningful results with S$1,500 to S$5,000/month in ad spend, plus S$1,000 to S$3,000 in agency management fees. Below S$1,000/month in ad spend, you will not generate enough clicks to learn what works. For detailed budgeting guidance, read our Google Ads setup and budget guide.

Should I manage Google Ads myself or hire an agency?

Running Google Ads yourself costs 8 to 15 hours per month in time and typically wastes 30% to 40% of ad spend on irrelevant clicks due to inexperience. At ad budgets above S$2,000/month, professional management almost always pays for itself through lower wasted spend and higher conversion rates. Below that, self-management with a structured setup can work if you are willing to learn.

What is the difference between Google Ads and SEO?

Google Ads delivers immediate visibility: you pay per click, and traffic stops when you stop paying. SEO builds organic rankings over 3 to 6 months, but the traffic it generates is essentially free once you rank. Most businesses benefit from both, using ads for immediate leads while SEO compounds over time. For a full comparison, read our Google Ads vs SEO guide for Singapore businesses.

Can I use the PSG grant for Google Ads management?

Yes. The Productivity Solutions Grant covers up to 50% of qualifying digital marketing management fees (not ad spend) when you work with a pre-approved vendor. Your business must be registered in Singapore with at least 30% local shareholding and annual group revenue under S$100 million. Several agencies on this list are PSG-approved. Read our PSG grant guide for eligibility details.