10 Best Google Ads Agencies in Singapore (August 2026)

Before the rankings, a quick framework. Not every agency suits every business, and Google Partner badges alone tell you nothing about whether they will deliver results for your campaigns.

Conversion tracking comes first. Any agency that launches campaigns without proper conversion tracking is spending your money blind. Ask how they track leads, calls, WhatsApp clicks, and purchases. If they cannot answer in specifics, keep looking.

Google Partner status matters, but only partly. Google Partner means the agency manages a minimum ad spend threshold and passed certification exams. Premier Partner (top 3%) means they manage significantly more. Neither guarantees they will manage your budget well. Treat it as a baseline credential, not a deciding factor.

Industry experience saves you money. An agency that has run campaigns for dental clinics knows which keywords convert and which ones drain budgets. An agency learning your industry on your dollar will make expensive mistakes during the first 2 to 3 months. Ask for case studies from your sector.

Transparent reporting is non-negotiable. You should see exactly what you are paying per lead, which keywords are performing, and where the waste is. Monthly PDF summaries are not enough. Real-time dashboard access, ideally through Looker Studio or a similar tool, lets you verify claims instead of trusting them.

How we evaluated

We assessed each agency on six criteria: verifiable campaign results (ROAS, cost per lead, conversion rates), Google Partner or Premier Partner status, pricing transparency, client reviews on independent platforms (Clutch, Google), Singapore market specialisation, and whether they are actively managing campaigns in 2026. Agencies with no identifiable clients or outdated case studies were excluded.

Yes, we are listing ourselves first, and we are going to be upfront about why. Terris takes a different approach to Google Ads. Instead of treating paid search as an isolated channel, we integrate it with your website, landing pages, and SEO strategy so the three channels reinforce each other rather than competing.

Most agencies will set up your Google Ads campaigns and send traffic to whatever pages you already have. We build the landing pages those campaigns need, optimise them for Quality Score (which directly reduces your CPC), and simultaneously build organic rankings for the same keywords so you are not dependent on ad spend forever. That combined approach is how we helped Arcade Rental Singapore achieve a 300% increase in website traffic, secure #1 Google rankings for their primary search terms, and grow monthly enquiries from roughly 15 to over 50. Their Google Ads campaigns drove immediate leads while the SEO work built a long-term traffic engine underneath.

Every client works directly with a senior strategist, not a junior account manager learning on your budget. We manage Search campaigns, Performance Max, Display remarketing, and Shopping campaigns, with a particular strength in service-based businesses where lead quality matters more than click volume. Our Google Ads cost guide lays out exactly what Singapore SMEs should expect to pay, because we believe informed clients make better partners.

Website: terris.sg
Best for: Singapore SMEs wanting Google Ads integrated with SEO and conversion-optimised landing pages.
Pricing: Management from SGD 800/month; landing page design included in most packages.
Standout result: 300% traffic growth and #1 Google rankings for Arcade Rental through combined Google Ads and SEO strategy.

The ten agencies above are our top picks for 2026, but Singapore has a deeper bench of capable firms. Here are four more worth evaluating depending on your specific needs:

• Hashmeta (hashmeta.com): A performance marketing agency with a strong focus on conversion rate optimisation. Their Google Ads campaigns are closely linked to landing page testing, funnel analysis, and user behaviour tracking. Management fees start from S$1,500/month after the 50% PSG grant (original S$3,000). Best for businesses wanting CRO-integrated PPC management.
• 2Stallions (2stallions.com): With 12+ years and 5,000+ campaigns delivered, 2Stallions offers Google Ads as part of a broader digital marketing strategy. They are PSG, EDG, and Digi-TAC grant eligible, and have generated results including a 329% increase in leads for an HR software provider and 112% more patient leads for a medical aesthetic clinic. Best for businesses wanting Google Ads coordinated with SEO, content, and social media.
• Khepri Digital (khepridigital.com): A boutique consultancy with offices in Singapore, Tokyo, and the US. Their standout claim is a performance guarantee: either profitability or lower costs. One client reported going from zero to S$2 million annual revenue within one year. Best for businesses wanting a performance-guarantee model from a lean, senior team.
• Clickr Media (clickrmedia.com): Operating since 2009, Clickr Media specialises in SEM, social media marketing, and advanced web analytics. Their focus on ROAS, CPA, and conversion efficiency makes them a solid choice for performance-driven brands. Best for e-commerce and retail businesses where return on ad spend is the primary success metric.

Your total monthly cost has three components: ad spend (paid to Google), management fees (paid to the agency), and 9% GST on the ad spend. Here is what the Singapore market looks like in 2026:

• Freelancer management: S$500 to S$1,500/month
• Small to mid agency (flat fee): S$1,000 to S$3,000/month
• Mid to large agency (flat fee): S$2,500 to S$5,000/month
• Percentage-based model: 10% to 20% of monthly ad spend
• Hybrid model: Base fee (S$1,000) plus 5% to 10% of ad spend above a threshold

On top of management fees, most Singapore SMEs spend S$1,500 to S$8,000/month on actual ad clicks, depending on their industry. Legal services and IT keywords run S$5 to S$15 per click. F&B and retail sit at S$0.80 to S$3.00. For a complete breakdown by industry, read our Google Ads cost in Singapore guide.

Do not forget the hidden costs: landing page design (S$800 to S$3,000), conversion tracking setup (S$300 to S$1,000), ad creative production (S$500 to S$2,000), and the 9% GST on all ad spend that catches many businesses off guard. A realistic budget adds 15% to 25% on top of the headline ad spend plus management fee.

The Productivity Solutions Grant (PSG) can cover up to 50% of qualifying management fees when you work with a pre-approved vendor. Several agencies on this list, including OOm, Cleverly, Hashmeta, MediaPlus, and 2Stallions, are pre-approved. That grant alone can save you S$6,000 to S$12,000 per year. To model whether Google Ads makes financial sense for your business, try our free Google Ads ROI calculator.

With dozens of agencies to evaluate, here is a practical checklist that separates the contenders from the pretenders:

1. Ask for industry-specific case studies. "We increased conversions by 200%" means nothing without knowing the industry, the budget, and the timeframe. A good agency will name clients and share specific metrics: ROAS, cost per lead, conversion rate improvements.
2. Verify their Google Partner status. Go to the Google Partner directory and search for them. Anyone can claim Partner status; the directory confirms it. Premier Partners (top 3%) have demonstrated significantly higher performance thresholds.
3. Ask who will manage your account. Some agencies sell you with a senior strategist in the pitch meeting, then hand your account to a junior with six months of experience. Ask to meet the person who will manage your campaigns day-to-day, and check their credentials.
4. Check their conversion tracking methodology. Do they use Google Ads native conversion tracking, imported GA4 goals, or both? Do they implement Enhanced Conversions for better data accuracy? Agencies that skip this detail will not optimise your campaigns effectively.
5. Understand the contract terms. Month-to-month or 6-month lock-in? What happens if you want to leave? Do you keep access to your Google Ads account and all historical data? Never sign with an agency that owns your ad account.
6. Evaluate their landing page capabilities. Sending ad traffic to your homepage wastes money. Ask whether the agency builds dedicated landing pages for campaigns. If not, they are only doing half the job, because landing page quality directly affects your Quality Score and CPC.

For a deeper framework on evaluating digital agencies in Singapore, read our guide to choosing a web design agency. Much of the evaluation logic applies to PPC agencies as well.

For SMEs with ad budgets under S$3,000/month, Terris, Impossible Marketing, and Cleverly offer the best combination of hands-on management and accessible pricing. Terris integrates Google Ads with SEO for compounding returns. Impossible Marketing starts at S$1,000/month in management fees. Cleverly provides direct access to the specialist running your campaigns.

Most Singapore SMEs see meaningful results with S$1,500 to S$5,000/month in ad spend, plus S$1,000 to S$3,000 in agency management fees. Below S$1,000/month in ad spend, you will not generate enough clicks to learn what works. For detailed budgeting guidance, read our Google Ads setup and budget guide.

Running Google Ads yourself costs 8 to 15 hours per month in time and typically wastes 30% to 40% of ad spend on irrelevant clicks due to inexperience. At ad budgets above S$2,000/month, professional management almost always pays for itself through lower wasted spend and higher conversion rates. Below that, self-management with a structured setup can work if you are willing to learn.

Google Ads delivers immediate visibility: you pay per click, and traffic stops when you stop paying. SEO builds organic rankings over 3 to 6 months, but the traffic it generates is essentially free once you rank. Most businesses benefit from both, using ads for immediate leads while SEO compounds over time. For a full comparison, read our Google Ads vs SEO guide for Singapore businesses.

Yes. The Productivity Solutions Grant covers up to 50% of qualifying digital marketing management fees (not ad spend) when you work with a pre-approved vendor. Your business must be registered in Singapore with at least 30% local shareholding and annual group revenue under S$100 million. Several agencies on this list are PSG-approved. Read our PSG grant guide for eligibility details.