A Film for a Hero
The homepage opens on a full-bleed 22-second loop: a glass igloo lit from inside, the northern lights, reindeer in the snow, a signpost counting the kilometres to Paris and Amsterdam. The headline sits over it in Playfair Display, "A Tasteful Take on" in gold and "Getaways & Gastronomy Across the Globe" in white, with nothing else on screen competing for attention.