Hi, I'm Terris. I designed and built this site myself, start to finish.
Lava Floor is Lockdown.SG's LED arena at Marina Square, the floor-is-lava game played for real.
The project at a glance
I did the brand and hand-coded the site with no framework, one stylesheet and one script, 86KB in total, with a route each for parents, groups booking a night out and HR managers pricing a team event.
- Client
- Lava Floor
- Industry
- Entertainment & Attractions
- Location
- Marina Square, Singapore
- Built
- October 2026
- Time to build
- 1 week
- Live site
- lavafloorgame.com
Built with
Static HTML, Vanilla CSS, Vanilla JavaScript, Vercel, JSON-LD Schema, Google Analytics 4
In numbers
- 18 Pages Built
- 19 Schema Types
- 86KB CSS + JS Shipped
Counts from the site I built, and figures the business publishes about itself.
What wasn't working, and how I fixed it
Before
A $13 game gets decided in seconds
It's 25 minutes at $13 a head, so nobody reads a brochure before booking. The price, the session length, the place and a way to book all had to show at once.
What I did
I put the whole decision on the first screen
Marina Square is named above the headline, and both prices sit under it in pixel numerals, $13 on weekdays and $17 at weekends. Book Your 25 Minutes sits beside WhatsApp Us, with the Google and TripAdvisor scores just below, all in the green, blue and red of the LED tiles.
Before
Parents, friends and HR managers each arrive with a different question
A parent wants to know whether a seven-year-old can play. Friends want to know if it gets hard enough, and a company wants a headcount and a quote.
What I did
I set out the games from kids' level to 99 levels
Pick Your Game runs from Casual, made for kids and first-timers, to 99 Lava, which most teams book twice back to back to try to finish. Families get a page of their own, Floor Is Lava for Kids, and companies have Team Building in the menu.
Before
Lava Floor was a line on Lockdown's site
It shares a doorway, a phone number and an operator with Lockdown, and it needed a name and a domain of its own. People still had to find the door, though.
What I did
I gave it its own brand, and kept the directions to Lockdown's door
It has its own mark and its own domain, lavafloorgame.com. Find Us at Marina Square gives the address, says Esplanade MRT is a short sheltered walk away, and tells people to look for the glowing Lava Floor sign beside Lockdown's entrance at #03-149. A short video shows the way in.
Before
People search for the game, and almost nobody knew the name
People type floor is lava Singapore, not the brand. So Lava Floor had to compete for the game itself, then say it has a real home at Marina Square.
What I did
I wrote it for the search people make, and labelled it all for Google
The headline reads Play the Best Floor Is Lava Game in Singapore, and the FAQ answers questions the way they're typed, starting with the minimum age to play. Behind the page, 19 types of hand-written structured data give Google the price, the hours, the address and every FAQ.
The same care on every page
The How to play and Team building pages beside the homepage, captured from the live site.
The whole site, desktop and phone
These are captures of the real pages. Open either frame to scroll down the full page.
How the build ran, 1 week in all
-
Identity 1 day
Set the mark, the arcade type stack and the LED palette, taken straight off the tiles in the room.
-
Structure and Copy 2 days
Mapped the three arrival routes, wrote the 18 pages and the four blog posts, and settled what had to clear the fold.
-
Build 3 days
Hand-coded the site as static HTML with one stylesheet and one script, including the CSS lava floor, the booking and WhatsApp routes and the full JSON-LD block.
-
Launch 1 day
GA4, sitemap and robots, then deployed to Vercel.
Jonathan Ye from Lava Floor left me a Google review
Zero regrets engaging Terris. I rarely acknowledged someone else, but this guy is the real deal. May his business be forever successful and may he never lose his passion!
Jonathan Ye Lava Floor, Google review Sept 2026 More I've built for Jonathan Ye: The Escape Artist and Lockdown.SG
Next project
More work like this
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Lockdown.SG
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Read the case study → -
Xcape Singapore
A neon rebuild for Singapore's largest escape room operator, 9 themes across 40 chambers.
Read the case study → -
The Escape Artist
A team building site built around 12 case files, because there's no venue to photograph.
Read the case study →
Tell me about your business and I'll show you what I'd build
Message me what you do and what the site needs to do. I'll reply with a fixed price and how long it takes.
