Hi, I'm Terris. I designed and built this site myself, start to finish.
Xcape runs the largest escape room operation in Singapore, 9 themes across 40 chambers, with more than 1.5 million players since 2013.
The project at a glance
I rebuilt the site around the neon look the rooms already had, turned the games into a catalogue people can actually choose from, and rebuilt the booking path around group size. The design, the build and the SEO were all mine.
- Client
- Xcape Singapore
- Industry
- Entertainment & Attractions
- Location
- Bugis, Singapore
- Built
- September 2025
- Time to build
- 1 month
- Live site
- xcape.sg
What I did
Built with
WordPress
In numbers
- 1.5M+ Players Hosted
- 40 Game Chambers
Counts from the site I built, and figures the business publishes about itself.
What wasn't working, and how I fixed it
Before
The old site didn't look like the rooms it was selling
Xcape's 40 chambers are cinematic sets with a neon look of their own, and that's what people pay for. The old site didn't carry any of it.
What I did
I carried the neon from the rooms onto the site
It's black with acid green, the headings glow, and a neon outline of the Singapore skyline runs across the top. The first screen plays footage from inside the rooms, with Book Now in the header and Get Directions above it for walk-ins heading to Bugis.
Before
The old site hid its best proof too far down the page
The TripAdvisor ranking, thousands of Google reviews and coverage on Channel 8 and in Lianhe Zaobao were all real. They sat so far down the old site that most visitors never got to them.
What I did
I moved the proof up to sit right under the first screen
Under Here's Why 1,500,000+ People Played Our Rooms, the press logos, from The Straits Times to YES 933, sit beside 40 game chambers, more than any other provider in Singapore. The TripAdvisor Travelers' Choice badge and the Google rating are right below.
Before
The old site had 40 chambers and no way to choose between them
Nine themes sit behind those chambers, more range than anyone else in Singapore. Visitors to the old site couldn't see it, let alone work out which room suited the group they were bringing.
What I did
I turned the themes into a catalogue you can filter
Find the Escape Room Theme That Fits Your Group sits over a filter bar. A group can narrow the nine themes by genre, by whether there's a live actor in the room, and by how scary they want it, from Non-Scary to Very Scary.
Before
The old site expected groups to know which room they wanted
People come for a birthday, a date night or a team of 14, and they don't arrive knowing theme names. Nothing on the old site steered a group to a chamber that could fit it.
What I did
I gave groups and parties their own way in
The homepage speaks to friends and couples, families and corporate teams by name, and Groups & Parties has its own place in the menu, apart from Games. For the party bookings that don't fit a standard form, a WhatsApp button stays in the corner of the screen.
The same care on every page
The Games and About Us pages beside the homepage, captured from the live site.
The whole site, desktop and phone
These are captures of the real pages. Open either frame to scroll down the full page.
How the build ran, 1 month in all
-
Discovery & Structure 1 week
Audited the existing site, mapped every theme and chamber, and worked out how real groups choose a room so the information architecture could follow that instead of the internal catalogue.
-
Design 1 week
Built the neon system out from the physical brand: the glow treatments, the skyline masthead and the dark canvas, designed on mobile and desktop together.
-
Build & SEO 1.5 weeks
Developed the site, restructured the game catalogue, integrated the booking and WhatsApp paths, and optimised page structure, metadata and copy for escape room search terms.
-
Launch 0.5 week
Testing across devices, redirect mapping from the old URLs, and handover.
Daphne Teo from Xcape Singapore left me a Google review
Love working with Terris! He went the extra mile to give a lot of thoughts into user journey, SEO, and conversion when designing our website. Both mobile view and desktop view designs look awesome and brand coherent! Will continue using his services.
Xcape Singapore Daphne Teo, Google review Sept 2025 Next project
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Tell me about your business and I'll show you what I'd build
Message me what you do and what the site needs to do. I'll reply with a fixed price and how long it takes.
