The project at a glance
With no room to show, I built the site around the case file, turning 12 games into 12 briefs and putting the enterprise client list where procurement teams will see it.
- Client
- The Escape Artist
- Industry
- Corporate Events & Team Building
- Location
- Singapore
- Built
- July 2026
- Time to build
- 1 month
- Live site
- theescapeartist.sg
What I did
Built with
Astro, Tailwind CSS, TypeScript, Vercel, Eventbrite
In numbers
- 12 Offsite Games
- 1,000+ Max Group Size
- 16 Enterprise Clients
Counts from the site I built, and figures the business publishes about itself.
What wasn't working, and how I fixed it
Before
The Escape Artist has no room to photograph
Every escape room can show off a fixed set. These games only exist on the day they run, at a landmark, a hotel function room or an office, so a buyer has nothing to picture.
What I did
I opened the site on a client brief instead
A card marked Confidential states the case as a disengaged team, the scale as 10 to 1,000+ pax and the method as an immersive escape game, run by hosts in costume at a location of the client's choice. Sixteen client logos sit under it, from Google and Shell to EDB and NTU.
Before
A game for 1,000 people is hard to believe
Running one game for more than 1,000 people on a single day is the strongest claim the business has. Buyers are fairly sceptical of it until they see how it works.
What I did
I filed every game as a case, with its venue and how many it takes
Pick Your Case runs them as numbered files. Case File No. 01 is Two Pieces at the Singapore Maritime Gallery, for up to 200. No. 02 is Wonderland across Vivocity for up to 120, and No. 03 is Artefact Temporis at the Asian Civilisations Museum for up to 150. A planner sees the venue and the headcount before reading a word of the story.
Before
Cheap chatbot games make all team building look alike
The market is full of team building that's a WhatsApp chatbot and a spreadsheet. A facilitated game with costumed hosts and real props had to look like something else entirely.
What I did
I set the real props and the in-house platform side by side
The Best of Both Worlds puts Real Props, in Your Hands on one half, over a team bent over a starter kit, and Powered by MazeFox, Our Own Platform on the other. MazeFox runs in any phone browser with no app to download, and the copy names the WhatsApp chatbot games outright.
Before
Companies, government and schools each buy in their own way
Each has its own procurement rules and its own language. Government buyers in particular want to see Vendors@Gov and GeBIZ readiness before they'll start a conversation.
What I did
I gave each kind of buyer its own door
Team Building splits into Corporate, Government and Education, each a page of its own, and the government page states the Vendors@Gov and GeBIZ readiness plainly. The homepage closes on Request a Proposal, which asks for group size, dates and what they have in mind.
The same care on every page
The Offsite games and Our clients pages beside the homepage, captured from the live site.
The whole site, desktop and phone
These are captures of the real pages. Open either frame to scroll down the full page.
How the build ran, 1 month in all
-
Discovery & Structure 1 week
Mapped the three buyer types and their procurement routes, then catalogued all 12 games with venues and capacity ceilings so the structure could lead with scale.
-
Design 1 week
Developed the detective dossier system: the yellow and black palette, monospaced case file labels, the confidential brief card and the venue led game cards.
-
Build & SEO 1.5 weeks
Built the site in Astro, wired the quote and proposal flows, integrated Eventbrite and WhatsApp, and optimised for corporate team building search terms across the government and education segments.
-
Launch 0.5 week
Cross device testing, quote flow validation and handover.
Jonathan Ye from The Escape Artist left me a Google review
Zero regrets engaging Terris. I rarely acknowledged someone else, but this guy is the real deal. May his business be forever successful and may he never lose his passion!
The Escape Artist Jonathan Ye, Google review Sept 2026 More I've built for Jonathan Ye: Lockdown.SG and Lava Floor
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Tell me about your business and I'll show you what I'd build
Message me what you do and what the site needs to do. I'll reply with a fixed price and how long it takes.