Digital Marketing Grants & AI
MRA Grant Singapore: What Replaced It Under EDGE (November 2026)
The MRA grant closed on 29 September 2026. Where overseas marketing, trade fairs and market entry now sit under EDGE, at up to 70%, and the new S$100,000 cap.
Singapore's Market Readiness Assistance (MRA) grant closed to new applications on 29 September 2026. Its overseas support now sits in the EDGE Grant's Internationalisation area: seven activities, from overseas marketing and trade fairs to finding partners and setting up a company abroad, each paying up to 70% for an SME and up to 50% for a larger company.
The bigger change is the cap. The MRA grant paid up to S$100,000 per company for each new market. EDGE pays up to S$100,000 per company a year, across every activity and every market together, so three markets in one year now share one pot.
On 2 November 2026 I read all seven of EDGE's overseas activity pages and its FAQ, against the old MRA page, which is still up with a closure notice. Below: how each part of MRA maps across, what each EDGE activity pays for and leaves out, who qualifies, how to apply, and how the Double Tax Deduction fits on top.
No. The MRA grant closed to new applications on 29 September 2026, the same day as EDG and PSG. From 30 September, Enterprise Singapore takes overseas expansion projects under the EDGE Grant instead. An MRA application sent before the cutoff is still processed under MRA's rules, and you claim through the Business Grants Portal once the project is complete.
- Approved under MRA? Carry on to the dates in your Letter of Offer and claim on completion
- Missed the cutoff? There's no late MRA route. Apply for a new project under EDGE
- Had MRA before? You can still apply for EDGE, and MRA grants you've received don't count towards the EDGE cap. A project MRA already funded can't be claimed again
The rest of EDGE, including where EDG's strategy and branding projects went, is in my EDGE Grant guide.
The EDGE Grant's Internationalisation area replaced the MRA grant. MRA's three pillars (overseas market promotion, overseas business development and overseas market set-up) became separate EDGE activities, and EDGE added two that MRA never had: international branding, and international financial and tax planning.
Enterprise Singapore hasn't published a map from one to the other, so this is my reading of the two sets of pages:
| Under MRA (pillar cap) | Under EDGE |
|---|---|
| Overseas marketing and PR activities (promotion, S$20,000) | Overseas Marketing and Public Relations |
| Overseas physical and virtual trade fairs (promotion, S$20,000) | Overseas Physical Trade Fairs. I found no virtual trade fair activity |
| Identification of potential overseas partners (business development, S$50,000) | Identification of Potential Overseas Partnerships |
| In-market business development (business development, S$50,000) | Overseas Business Development Staff Deployment, for your own permanent employee |
| Overseas marketing presence (business development, S$50,000) | No activity with that name |
| Market entry (set-up, S$30,000) | Market Entry Setup |
| Not part of MRA | International Branding, and International Financial and Tax Planning |
MRA's pillar caps are gone. None of the seven EDGE activity pages sets a cap of its own; each says its support counts towards the company's S$100,000 a year.
The EDGE Grant pays the same top rate MRA reached in its last months, up to 70% for an SME, but it caps support per company per year instead of per market, and it lets larger companies apply at up to 50%. Every overseas activity still needs its own application for each market.
| MRA (closed 29 Sep 2026) | EDGE Internationalisation (from 30 Sep 2026) | |
|---|---|---|
| SME support | Up to 70% from 1 April 2026, after Budget 2026 (50% before) | Up to 70% |
| Larger companies | Not eligible: SMEs only (group turnover up to S$100 million or up to 200 staff) | Up to 50% (30% when the deployed BD hire is a foreigner) |
| Cap | S$100,000 per company per new market, split S$20,000 / S$50,000 / S$30,000 across the three pillars | S$100,000 per company a year, shared by every EDGE activity and market |
| Sales already in the market | Under S$100,000 a year in each of the previous three years | Not listed on the activity pages I read |
| Applications | One per market | One per activity per market. A regional project names its main market |
| Branding | Not part of MRA (EDG covered it) | International Branding, with an SS 680-certified vendor |
If you only ever opened one market a year, the cap change costs you little. If you were planning Malaysia, Indonesia and Vietnam together, it's the line to plan around. At 70%, S$100,000 of support is used up by about S$143,000 of qualifying spend, and the same pot has to cover anything else you apply for under EDGE that year, from software to a strategy project.
Each EDGE overseas activity pays up to 70% for an SME and up to 50% for a larger company. Most of them pay a vendor's professional fees; trade fairs pay for the booth, and staff deployment pays a permanent employee's basic salary and office rent in the market. Most outcomes come back within 6 weeks.
| EDGE activity | What it pays for |
|---|---|
| Overseas Marketing and Public Relations | A vendor's fees for in-store promotions, roadshows, pop-up stores and publicity on social media and other channels in the target market |
| Overseas Physical Trade Fairs | Booth space, booth design and construction, and pitching or speaking slots at B2B trade fairs, up to a standard 36 sqm booth |
| Identification of Potential Overseas Partnerships | A vendor's fees to find and meet licensees, franchisees, agents, distributors, suppliers, logistics providers or joint venture partners |
| Overseas Business Development Staff Deployment | Basic salary and office rent for a permanent BD employee in the market, for 6 to 12 months. 70% for an SME deploying a Singaporean or PR, 50% for a foreigner |
| Market Entry Setup | Professional fees for incorporating an overseas entity, drafting agreements, IP registration, import or export licences, tax advisory and trade credit insurance |
| International Financial and Tax Planning | Professional fees for international tax planning and financial structures, from an SS 680-certified vendor |
| International Branding | Brand research, brand strategy and brand identity work for the new market, from an SS 680-certified vendor |
International tax planning takes 10 weeks for an outcome. You have 12 months from approval to finish most of these, 18 months for market entry setup, and a staff deployment has to run for at least 6 months.
EDGE won't pay for work aimed at the Singapore market, and most of its overseas activities exclude travel, accommodation and staff costs, and investor sourcing or fundraising. GST is never covered. Trade fairs already supported under LEAD aren't eligible, and booth support stops at a standard 36 sqm booth.
- Domestic work: most of the overseas pages exclude activities aimed at winning business at home, and Overseas Marketing and PR also excludes promotion with no clear engagement with the target market
- Travel and staff costs: flights, hotels and staff-related costs are out. For a deployed BD hire, only the basic salary counts
- Owners as the BD hire: the person deployed can't hold shares or a directorship in your company or its related companies
- Fundraising: investor sourcing and capital raising aren't covered
- LEAD trade fairs: a fair that LEAD supports isn't eligible for EDGE at all
- The website: no EDGE activity builds one, and International Branding names website development as a cost it won't support
Yes. EDGE's Overseas Marketing and Public Relations activity pays up to 70% of a vendor's fees for publicity in the target market, including on social media and other online channels, for an SME. The vendor has to show a track record in that market, and the campaign has to engage that market rather than Singapore.
Read the supported costs before you budget. The page lists professional service costs, so plan on the agency's fee being covered, and check whether media or ad spend counts before you put it in the plan. Nothing on the pages I read says it does.
Then there's the destination. A campaign in Kuala Lumpur or Jakarta sends people to your website, and EDGE won't pay for that site. If the new market searches in another language, my guide to multilingual SEO covers how to set the pages up so they rank. When I built Wareing Advisory's site, the brief was to read credibly to boards in both Singapore and London, and that's the test a site going overseas has to pass.
A company is eligible for EDGE's overseas activities if it's registered and operating in Singapore, at least 30% owned (directly or indirectly) by Singapore citizens or PRs, and hasn't started the project or paid the vendor anything before applying. Unlike MRA, it doesn't have to be an SME: a larger company gets up to 50%.
- One market per application: apply separately for each market. You can apply for several at once, and a regional project names its main market
- The Singapore company pays: costs have to be incurred and paid by the Singapore applicant, though an overseas subsidiary can bill them back
- An independent vendor: it can't be related to your company, its directors or its shareholders
- You own the IP: for market entry IP work, the trademark, patent or logo has to belong to the applicant
MRA's old test, under S$100,000 of sales a year in the target market for each of the previous three years, isn't on any of the seven EDGE pages I read. If you already sell in the market, confirm with Enterprise Singapore before you assume it no longer applies.
You apply for EDGE overseas support yourself on the Business Grants Portal with your company's Corppass, one application per activity per market, before any work starts or any deposit is paid. Vendors and consultants can prepare documents with you, but they can't submit, pay or claim for you.
- Choose the market and the activity, and check eligibility on BizSG
- Get the vendor's proposal and quotation, with its track record in that market. For partner search, the proposal should set the number of leads and in-market meetings
- Prepare the projections: overseas sales, and new jobs (overall, and Singaporeans earning over S$5,000 a month), for the year after the project
- Submit on the Business Grants Portal and accept the Letter of Offer
- Deliver the project inside the qualifying period, and keep the evidence the deliverables ask for, such as reports and, for a BD hire, proof of presence in the market
- Pay in full, engage an auditor from Enterprise Singapore's panel where the activity asks for one, and submit the claim. Claims for these activities open on 1 January 2027
- Get paid about 14 working days after approval by PayNow Corporate, or up to 8 weeks by GIRO
The paperwork is heavier than a pre-approved software grant, with proposals, projections and an audit. If you'd rather have help, I've compared the firms that do this in my list of the best grant consultants in Singapore.
Yes. Enterprise Singapore's EDGE FAQ says you can claim the Double Tax Deduction for Internationalisation (DTDi) on the same expenses, with the qualifying amount worked out net of the EDGE grant. So if EDGE pays 70% of a S$10,000 trade fair, the DTDi applies to the S$3,000 you paid yourself.
One rule to check before you book a fair: if LEAD already supports it, EDGE won't, so the grant half of that plan disappears.
MRA is closed, and its overseas support lives on as seven EDGE activities at up to 70% for an SME. The cap is what changed most: S$100,000 a year for the whole company, where MRA gave S$100,000 per market. Larger companies can now apply, and branding for a new market has an activity of its own.
Plan the year before you apply. Decide which markets come first, apply per market before you pay anyone, and keep the projections honest.
Whichever market you go into, the website is the part no grant covers. If yours needs to work for a new country or a new language, that's the work I do, and you can message me for a straight quote.
Sources and references (11)
- enterprisesg.gov.sg › market readiness assistance grant
- enterprisesg.gov.sg › edge grant
- enterprisesg.gov.sg › edge grant
- enterprisesg.gov.sg › overseas marketing and public relations
- enterprisesg.gov.sg › overseas physical trade fairs
- enterprisesg.gov.sg › identification of potential overseas partnerships
- enterprisesg.gov.sg › overseas business development staff deployment
- enterprisesg.gov.sg › market entry setup
- enterprisesg.gov.sg › international financial and tax planning
- enterprisesg.gov.sg › international branding
- enterprisesg.gov.sg › double tax deduction for internationalisation



