Digital Marketing Grants & AI
EDGE Grant: What Replaced EDG in Singapore (November 2026)
EDG, MRA and PSG closed on 29 September 2026. What the EDGE Grant pays (up to 70%, S$100,000 a year), who qualifies, how to apply and what it won't fund.
The EDGE Grant is Enterprise Singapore's one grant for business projects, and since 30 September 2026 it's where you apply for what the Enterprise Development Grant (EDG), Market Readiness Assistance (MRA) and the Productivity Solutions Grant (PSG) used to fund. It pays an SME up to 50% on most activities and up to 70% on overseas and sustainability projects, with up to S$100,000 per company a year.
If you were looking for the EDG grant, this is where it went. EDG, MRA and PSG all stopped taking new applications on 29 September 2026, and plenty of the pages still ranking for "EDG grant" were written before that, so they describe a grant you can no longer apply for.
I build websites and run marketing for Singapore SMEs, so I wanted a straight answer on what EDGE will and won't pay for. On 2 November 2026 I went through every activity on Enterprise Singapore's EDGE page and its FAQ. This guide covers the support levels and caps, the full activity list, where EDG's projects went, who qualifies, how to apply and claim, and the two catches for branding and websites.
The EDGE Grant is an Enterprise Singapore grant that co-funds new projects to build a company's capabilities, make it more efficient or take it overseas. It launched on 30 September 2026 by combining EDG, MRA and PSG, and it spans 8 business areas and more than 150 activities. Each activity is a separate application with its own support level.
EDGE isn't short for anything, whatever you may have read. Enterprise Singapore's EDGE FAQ says plainly that "EDGE is not an acronym", so the expansions on some consultants' sites were made up.
Seven of the eight business areas are named on the EDGE Grant page:
- Automation and Digitalisation: pre-approved software, enterprise systems, equipment and larger automation projects
- Business Strategy: strategic planning and business transition planning
- Financial Management: financial frameworks, risk and internal controls, investor relations
- Innovation: developing new products, services and solutions
- Internationalisation: everything MRA used to fund, plus international branding
- Standards: adopting general, digital, sustainability and sector-specific standards
- Sustainability: strategy, sustainable products, resource management and sustainability services
One thing hasn't changed from the old schemes: EDGE pays you back afterwards. You pay the vendor in full, claim, and the money arrives by PayNow Corporate about 14 working days after the claim is approved, or up to 8 weeks by GIRO.
Yes. The Enterprise Development Grant (EDG) closed to new applications on 29 September 2026, the same day as MRA and PSG, and Enterprise Singapore sends every new project to the EDGE Grant from 30 September. An EDG application sent before the cutoff is still assessed under EDG's own rules, and you claim once the project is finished.
- Already approved under EDG? Keep to the dates in your Letter of Offer and claim on completion through the Business Grants Portal
- Missed the cutoff? There's no late route. Apply under EDGE, for a new project
- Had EDG, MRA or PSG before? You can still apply for EDGE, and grants from the old schemes don't count towards your EDGE cap. A project they already funded can't be funded twice
MRA's overseas support moved into EDGE's Internationalisation area, and I've mapped it activity by activity in my guide to what replaced the MRA grant. PSG's pre-approved digital packages became EDGE's single-function solutions, which I cover in what replaced the PSG grant.
The EDGE Grant pays an SME up to 50% of qualifying costs on most activities, and a larger company up to 30%. Internationalisation and sustainability activities pay more: up to 70% for an SME and 50% for a larger company. Each company can receive up to S$100,000 of EDGE support a year, and the cap resets every 1 April.
| EDGE activity | What it pays for | SME | Larger company |
|---|---|---|---|
| Digital marketing (single-function solution) | Pre-approved campaign software for 12 months, on a S$10,000 cost cap | Up to 50%, S$5,000 at most | Up to 30%, S$3,000 at most |
| E-commerce online shop or CRM (single-function) | Pre-approved software for 12 months, on a S$5,000 cost cap | Up to 50%, S$2,500 at most | Up to 30%, S$1,500 at most |
| Business strategic planning | A consultant's fees for a business strategy report | Up to 50% | Up to 30% |
| Product development | Developing new products, services or solutions to bring to market | Up to 50% | Up to 30% |
| International branding | Brand research, strategy and identity work for an overseas expansion | Up to 70% | Up to 50% |
| Overseas marketing and PR | A vendor's fees for promotion in an overseas market | Up to 70% | Up to 50% |
Two more caps sit on top of the percentages:
- S$100,000 a year, across everything. Every EDGE activity you apply for draws on the same yearly cap, which runs from 1 April to 31 March. Once it's used up, you wait for the next year
- S$30,000 a year for digital. Inside the S$100,000, single-function digital solutions, integrated enterprise systems and pre-scoped equipment share S$30,000, so plan the year's software and equipment before you spend it
GST is never covered, on any activity. And because every percentage is a maximum, the figure in your Letter of Offer is the only one to budget on.
The EDGE Grant page lists 26 activity groups under its seven named business areas. The longest list is Automation and Digitalisation's single-function solutions: more than 30 pre-approved software categories, from digital marketing and CRM to POS, HR and accounting software. Here is the full list as it stood on 2 November 2026:
| Business area | EDGE activities |
|---|---|
| Automation and Digitalisation | Single-function solutions, integrated enterprise systems, pre-scoped equipment, large-scale automation, large-scale digital transformation |
| Business Strategy | Business strategic planning, business transition planning |
| Financial Management | Financial framework and corporate strategy, enterprise risk management and internal controls, investor relations |
| Innovation | Product development |
| Internationalisation | International branding, international financial and tax planning, identification of potential overseas partnerships, market entry setup, overseas business development staff deployment, overseas marketing and PR, overseas physical trade fairs |
| Standards | General, digitalisation, sustainability and sector-specific standards |
| Sustainability | Sustainability strategy development, sustainable product or service development, resource management and optimisation, sustainability services |
The single-function list includes three AI tools (GenAI content generation, a GenAI chatbot and AI accounting automation), which I compare in my guide to Budget 2026's AI grants. If your project doesn't obviously fit a row, run it through the BizSG grant recommender before you plan around a number.
Most of what EDG funded now sits in four EDGE areas: Business Strategy, Financial Management, Innovation, and Automation and Digitalisation. Three EDG project types have no obvious home: a brand for the Singapore market, human capital development and service excellence. Enterprise Singapore hasn't published a one-to-one map, so the table below is my reading of the activity pages.
| EDG project type | Where it sits in EDGE |
|---|---|
| Business strategy development | Business strategic planning (up to 50% for an SME) |
| Financial management | The three Financial Management activities |
| Strategic brand and marketing development | International branding only, for an overseas expansion |
| Human capital development | No matching activity on the EDGE page |
| Service excellence | No matching activity on the EDGE page |
| Automation and process redesign | Large-scale automation, large-scale digital transformation, pre-scoped equipment |
| Product development | Product development, under Innovation |
| Standards adoption | The four Standards activities |
| Pilot projects and test-bedding | No activity with that name on the EDGE page |
The gaps matter more than the matches. Under EDG, a local rebrand, an HR overhaul or a service-quality programme could all get support. If yours is one of those, ask Enterprise Singapore before you assume EDGE covers it, because a missing activity on the page may simply mean it was dropped.
The rates mostly match EDG's. EDG paid an SME up to 50%, or 70% for sustainability projects, and EDGE keeps 50% for strategy and innovation. Overseas activities are where it goes higher, at up to 70%.
The EDGE Grant pays for branding only when it supports an overseas expansion. Its International Branding activity covers brand research, brand strategy and developing or refreshing a brand identity, at up to 70% for an SME and 50% for a larger company, but it excludes "activities aimed at generating domestic business opportunities".
For years "50% off your rebrand with EDG" was a standard agency pitch, and some pages still make it. If your customers are in Singapore, budget the full fee. If you're going overseas, here's what the International Branding page asks for:
- An SS 680-certified vendor, with its proposal and quotation
- An overseas market strategy and expansion plan, plus projections of overseas sales and of new jobs paying over S$5,000 a month, for the year after the project
- A finished project within 12 months of approval, with a report on the findings and how they support the expansion
- An audit firm from Enterprise Singapore's panel at claim stage, with the claim filed within 14 working days of signing the audit engagement letter
It won't pay for the rollout: collateral production, website development, social media management, implementing the brand roadmap, or marketing plans and campaigns. So split the project before you apply. Strategy and identity go in the application, and everything that puts the brand to work goes in your own budget. My branding cost guide has realistic numbers for both halves, and if you want the identity and the website done by the same person, that's our branding service.
No EDGE activity pays for designing or building a website. The closest are two pre-approved software activities: an e-commerce online shop, with a S$5,000 cost cap and up to S$2,500 back for an SME, and digital marketing software, with a S$10,000 cap and up to S$5,000 back. Both cover software costs only, for 12 months.
The overseas activities don't fill the gap either. International Branding lists website development as a cost it won't support, and Overseas Marketing and PR pays the fees for promotion in the new market, not for the site the promotion sends people to.
So budget your website as if no grant exists, because for a brochure or company site none does. That matters most when you're going overseas, since the site is often the first thing a buyer in the new market checks. When I built Wareing Advisory's site, it had to convince boards in both Singapore and London, and none of that work would sit under an EDGE activity. If you were counting on a grant for a build, my comparison of grant-funded and custom websites walks through the alternatives.
A business is eligible for the EDGE Grant if it's registered and operating in Singapore, at least 30% owned (directly or indirectly) by Singapore citizens or PRs, and hasn't started the project or paid the vendor anything, deposit included, before applying. Non-profits, societies, religious bodies, statutory boards and government subsidiaries can't apply.
- SME or not: you count as an SME if your group's annual turnover is no more than S$100 million or it employs no more than 200 people. The group includes any company that owns more than 50% of you and any you own more than 50% of. Larger companies can still apply, at the lower rate
- Digital solutions add three rules: the business can't be home-based, you can't have applied for that solution before, and the software has to be used in Singapore
- Overseas activities add two: one application per market, and the Singapore company has to incur and pay the costs (an overseas subsidiary can bill them back to it)
- Your vendor has to be independent: no relationship with your company, its related companies, directors or shareholders
The home-based rule is on the digital solution pages only. The strategy, branding and overseas pages I read don't list it, so a one-person business run from home isn't shut out of EDGE altogether.
You apply for the EDGE Grant yourself on the Business Grants Portal, signed in with your company's Corppass, before any work starts or any money is paid. Vendors, consultants and other third parties can't submit, pay or claim for you. Digital solutions start on IMDA's SMEs Go Digital; every other activity starts with a vendor's proposal.
- Pick the activity and check you're eligible on BizSG
- Get the vendor's proposal and quotation. Strategy, financial management, international branding and international tax planning also need the vendor's SS 680 certification. Most overseas activities ask for the vendor's track record in the target market
- Prepare the projections: revenue or overseas sales, and new jobs (overall, and Singaporeans earning more than S$5,000 a month), for the year after the project
- For a digital solution, build the matching package on SMEs Go Digital and generate its reference ID
- Submit on the Business Grants Portal. Whoever submits needs the Preparer or Acceptor role, which your Corppass administrator assigns
- Accept the Letter of Offer. Expect about a week for a digital solution, 6 weeks for overseas marketing, trade fairs and partner search, and 10 weeks for business strategic planning
- Finish inside the qualifying period: 12 months from approval for most activities, 18 months for market entry setup and the digital solutions
- Pay in full, then claim, with proof of the deliverables and payment. Some activities, International Branding and Market Entry Setup among them, also need an audit firm from Enterprise Singapore's panel
Costs from the day you apply are covered if you're approved, so you can start before the Letter of Offer arrives. That's your risk, though: if the application fails, you've paid for the whole thing yourself.
EDGE Grant claims open on 1 December 2026 for single-function digital solutions and pre-scoped equipment, and on 1 January 2027 for every other activity. EDGE is a reimbursement with no advance: you finish the project, pay the vendor in full and submit one final claim on the Business Grants Portal.
- One claim only. The amount approved on it is final
- Miss the due date and the portal won't take it. You can extend the claim due date once, if you ask before it passes
- The vendor is fixed. You can't change vendors after approval. The only changes allowed are the project end date and the claim due date, and change requests opened on 1 November 2026. Anything else means terminating and reapplying, and costs on a terminated project can't be claimed
- Stay eligible until the claim. An ownership change that takes you under 30% local ownership would count against you
- Keep the equipment. Anything bought as pre-scoped equipment has to stay with you for a year after the claim is approved
You need an SS 680-certified consultant for the EDGE Grant only when the activity pays for consultancy, such as business strategic planning, the financial management activities, international branding and international tax planning. The consultant has to be named in your application and bill your company directly. Pre-approved digital solutions don't need one.
EDG accepted consultants certified to TR 43 or SS 680. The EDGE pages I read name SS 680 only, so a consultant who quotes a TR 43 certificate alone is worth questioning. The consultant can be based anywhere, as long as it meets the activity's requirements and has no relationship with your company.
A consultant earns the fee on the activities that need a proposal, a report and an audit. For a pre-approved software package there's no report to write, so you may not need one at all. I've compared the firms that handle EDGE work in my list of the best grant consultants in Singapore.
No. Enterprise Singapore's EDGE FAQ says EDGE isn't supportable under the SkillsFuture Enterprise Credit (SFEC), so there's no SFEC top-up on an EDGE project. If you used SFEC on a programme under EDG, MRA or PSG, the final date to claim it is 30 November 2026.
If you have an SFEC claim outstanding on an old project, put 30 November in the diary now. After that date it's gone.
The EDGE Grant is one scheme where there used to be three. It pays an SME up to 50% on most projects and up to 70% on overseas and sustainability work, inside S$100,000 a year, and you claim after the project is finished and paid for. EDG's local branding, HR and service projects have no obvious home in it, and no EDGE activity pays for a website.
Apply in the right order. Pick the activity, get the vendor's paperwork, submit on the Business Grants Portal yourself, and don't pay a cent until you have.
If you're planning a project around EDGE and need the website it won't pay for, that's my work. I quote web design at its real cost, with no grant assumed, and if you're not sure what you need yet, send me a message and I'll tell you straight.
Sources and references (11)
- enterprisesg.gov.sg › edge grant
- enterprisesg.gov.sg › edge grant
- enterprisesg.gov.sg › international branding
- enterprisesg.gov.sg › business strategic planning
- enterprisesg.gov.sg › product development
- enterprisesg.gov.sg › overseas marketing and public relations
- enterprisesg.gov.sg › digital marketing
- enterprisesg.gov.sg › e commerce online shop
- enterprisesg.gov.sg › enterprise development grant
- imda.gov.sg › smes go digital
- bizsg.gov.sg › grant recommender



