Hi, I'm Terris. I designed and built this site myself, start to finish.
Wareing Advisory
Ross Wareing is an ACCA-qualified accountant and a former executive director of a regulated private hospital, advising organisations in Singapore and London.
The project at a glance
I built seven pages written in his own first person, around one line, “I have done the job I advise on”, because having carried the accountability himself is what sets him apart.
- Client
- Wareing Advisory (Wareing Group Pte. Ltd.)
- Industry
- Executive & Financial Advisory
- Location
- Singapore & London
- Built
- 2026
- Time to build
- 2 weeks
- Live site
- wareingadvisory.com
What I did
Built with
Astro, Tailwind CSS, TypeScript, Vercel, WhatsApp Business
In numbers
- 7 Pages
- 3 Service Lines
- 3 Credential Pillars
- 2 Markets Served
Counts from the site I built, and figures the business publishes about itself.
What wasn't working, and how I fixed it
Before
Ross is one person, up against consultancies with pitch teams
Looking small would lose him the work. Looking bigger than he is would be worse, since what a client buys is that the person they meet does the job.
What I did
I put Ross himself on the first screen
The photo is Ross at work, presenting at a boardroom table, beside a navy serif headline. The line under it starts Led by Ross Wareing, and Singapore & London sits next to the Speak with Ross button, so a reader in either city knows it's for them.
Before
Every advisory firm uses the same words
Transformation, change, performance and growth are on every site in the category, so they carry no weight. Ross had strong figures, but dropped in on their own they'd have read like a CV.
What I did
I put his claim and his proof side by side
I've done the job I advise on is the first heading after the opening screen. The three figures sit right beside it: 20+ years of executive, financial and operational leadership, £35m+ in savings delivered through transformation, and £3m of capital investment taken from business case to launch.
Before
His buyers check the person before they look at the services
The buyer is usually a board member or a chief executive with a problem they'd rather not advertise. Before they ask about fees, they want to know he has carried the accountability himself.
What I did
I put his credentials ahead of his services
Executive leadership, financial leadership and transformation delivery come first, each with a line on what he's done. Then Where I add value lists the three services: executive and interim leadership, transformation and change, and financial performance and growth.
Before
Clients hire Ross himself, and a firm's voice would hide him
A buyer with a sensitive problem wants to talk to the person who'll do the work. Writing about him in the third person, or as a company, would have put a firm between them.
What I did
I wrote it all in his voice, down to the last button
The homepage ends on Tell me what your organisation is facing, with It starts with an honest conversation under it and a Speak with Ross button. The footer gives his own email address and a WhatsApp link.
The whole site, desktop and phone
These are captures of the real pages. Open either frame to scroll down the full page.
How the build ran, 2 weeks in all
-
Positioning 3 days
Worked out which single claim the site would stand on, and which numbers were the evidence for it rather than decoration.
-
Design 5 days
Developed the navy and gold system, the serif headline treatment, the credential and service layouts and the statistics band.
-
Build & Launch 5 days
Built the seven pages on Astro, wired the enquiry and WhatsApp routes, and deployed to Vercel.
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Tell me about your business and I'll show you what I'd build
Message me what you do and what the site needs to do. I'll reply with a fixed price and how long it takes.
