StrataVant sells something genuinely hard to explain in a brochure: two days of classroom training followed by twelve weeks of AI rehearsal, where salespeople and new leaders practise the conversations they dread until the right move is instinct. We built the site so the buyer does not have to take that on trust. Two roleplay exchanges play out on the homepage itself, one with a procurement lead pushing back on price, one with a direct report who does not accept the feedback.
StrataVant Performance · 4 weeks · August 2026
Project Details
Corporate training is a category with a credibility problem, and StrataVant says so out loud in its own writing: the market does not have a budget problem, it has an evidence problem. Buyers across Singapore, Hong Kong and Australia have paid for workshops that felt good in the room and changed nothing by the following Monday. Any new training site starts from that scepticism.
You cannot photograph "handles pricing pushback without flinching". Most training sites fall back on stock images of people in a meeting room, which is exactly what every competitor also does and tells a buyer nothing about what actually happens.
AI rehearsal is what makes the programme work, and it is also the phrase most likely to make an experienced L&D buyer assume this is a chatbot with a training label on it. The site had to demonstrate the mechanic rather than name-drop it.
Sales leaders buying commercial capability and HR buying first-time leadership development want different outcomes from what is structurally the same system. Splitting them into two sites would have halved the argument, and merging them into one page would have made both feel generic.
The whole pitch depends on what happens after the classroom empties. A visitor needed to grasp the shape of it, two days, twelve weeks, then live execution ending in certification, without reading a programme brochure.
We treated the homepage as a demo rather than a description. If the argument is that rehearsal changes behaviour, the fastest way to make that credible is to let someone watch a rehearsal.
Instead of screenshots, the page runs two live simulations of the actual product. Daniel from procurement opens with "your competitor is 18% cheaper, why should we stay?" and Priya, a direct report, opens with "I have hit every target this quarter, I do not see what the issue is." Both are the exact conversations the programme exists to rehearse, so the demo and the sales argument are the same thing.
A single horizontal band carries 2 Days classroom, 12 Weeks AI practice and Day 86+ real world, ending in a certification marker. One glance gives the shape of a three-month engagement that would otherwise need a PDF.
A side-by-side of traditional training against the StrataVant system, stated in the buyer’s own terms: event-based versus system-based, measured by attendance versus measured by behaviour change, built for the average participant versus built around the situations your people actually face. It takes the scepticism head on rather than talking around it.
Leadership Excellence and Sales Functional Excellence each get their own route, audience line and roleplay, while both sit visibly inside the same Learn, Rehearse, Execute, Reflect system. The buyer sees the track that fits them without losing the argument that holds the whole thing together.
The thought-leadership pieces take positions rather than summarising the category, including the one about the training market’s evidence problem and why strong individual performers often make poor first-time leaders. For a considered B2B purchase, that writing is what a buyer reads before they will book a call.
These are the real pages, captured from the live site rather than mocked up. Scroll inside either frame to move through the whole thing, and switch between how it looks on a desktop and on a phone.
4 phases from kickoff to launch.
Worked out the order of the argument: name the scepticism, show the rehearsal, then explain the system. That sequence became the page structure.
Developed the warm cream, navy and gold system in Montserrat, the layered hero cards, the programme timeline and the roleplay demo components.
Built the site on Next.js with the interactive roleplay simulations, the two solution tracks, the insights section and ProfessionalService schema.
Finalised the insights pieces, checked the enquiry routes and deployed to Vercel.
Tell me what your site is doing now and what you want it to do. I will tell you honestly whether it needs a rebuild, a restructure, or nothing at all.
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