Hi, I'm Terris. I designed and built this site myself, start to finish.
Special Needs Tutoring matches children with special needs to certified therapists in Singapore.
The project at a glance
I did the brand first, then built 38 pages around how parents arrive: a page for each of 14 conditions and each of 10 specialist types, a separate registration route for therapists with a live board of open assignments, and a WooCommerce shop.
- Client
- Special Needs Tutoring
- Industry
- Special Needs Education
- Location
- Singapore
- Built
- September 2026
- Time to build
- 3 weeks
- Live site
- specialneedstutoring.com.sg
Built with
WordPress, Oxygen Builder, WooCommerce, Contact Form 7, Yoast SEO, Google Fonts
In numbers
- 38 Pages Built
- 14 Condition Pages
- 10 Specialist Pages
Counts from the site I built, and figures the business publishes about itself.
What wasn't working, and how I fixed it
Before
Special needs brands usually look either clinical or cartoonish
Parents here are cautious, and they've usually been let down at least once. Neither look is what the mother of a ten-year-old with ADHD wants to see near midnight, which is when a lot of this searching happens.
What I did
I made it look calm and competent
The headings are Fraunces, a soft serif, over Figtree for the reading text. Deep indigo and a pale teal do the work instead of primary colours, and the photos show therapists with children at home. Two cards on the first photo say 3 days to match a family and 100% free.
Before
Parents search for their child's condition by name
A parent whose child was assessed for dyscalculia last week types dyscalculia. A general special needs tuition page tells her nothing about whether the agency understands her child.
What I did
I gave 14 conditions a page each
Each page is written for the parent of that child, from autism and ADHD to dyscalculia, cerebral palsy and Irlen syndrome, under a conditions hub. On the homepage, What we support lists the sixteen conditions the agency works with and says no diagnosis is needed to start.
Before
Families pay nothing, and that's what makes parents suspicious
Free is the strongest thing about the agency. A parent wants to know where the money comes from and who checks the therapists before she fills in a form.
What I did
I answered the doubts before the form
Six cards under What we offer cover the vetting, the three-day match and the money, and 100% Free says the therapist covers their own costs. Lower down, the SALTS and AHPC marks sit right above 15 FAQs written from what parents actually ask.
Before
Parents and therapists arrive wanting opposite things
A parent wants reassurance and a short path to a conversation. A therapist wants the qualification bar, the rates and a list of open work.
What I did
I gave therapists a way in of their own
I'm a Tutor sits beside Find a Tutor in the header, and therapists register through their own route. Open work goes up on an assignment board, so the agency posts a role instead of emailing a list. Certified and experienced sets out the bar on the homepage, above the ten kinds of specialist, and each of those has a page too.
The same care on every page
The Our Team and Conditions pages beside the homepage, captured from the live site.
The whole site, desktop and phone
These are captures of the real pages. Open either frame to scroll down the full page.
How the build ran, 3 weeks in all
-
Identity and Discovery 4 days
Set the palette, the type system and the photographic direction, and mapped the way parents search for each condition.
-
Structure and Copy 1 week
Wrote the 14 condition pages, the 10 specialist pages, the FAQs and the process copy, and set the internal links between them.
-
Build 1 week
Built in WordPress on the Oxygen builder. Wired both Contact Form 7 registration flows, the assignments post type and the WooCommerce shop.
-
Launch 2 days
Yoast schema and sitemaps, a final content pass, and the pages published through the second half of September.
Karyn Keng from Special Needs Tutoring left me a Google review
Terris has done an exceptional job with my website. He is efficient and swift with my scope and completed much faster than expected. I’ve hired him for another job because the first experience had been such a great one. He listened to what I was trying to achieve and suggested ways to improve it further. Very experienced and honest guy, he knows what he’s doing. Will continue to seek him for further improvements to my website. Thanks for your professionalism and fast delivery Terris! 😁👍🏼
Special Needs Tutoring Karyn Keng, Google review Sept 2026 Next project
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