Our Little Chicks has helped over 1,200 Singapore families get their children sleeping through the night since 2018, using Sleep Sense certified consultants. We built them a site written for the person who is actually reading it: an exhausted parent, on a phone, at three in the morning, who wants to know whether what is happening to them is normal and whether anyone can fix it.
Our Little Chicks Sleep Solutions · 3 weeks · July 2025
Project Details
Sleep consulting is bought under duress. The parent is not researching a category, comparing providers or reading a philosophy page. They have been awake since 3am, they have already tried the books and the forums, and they are looking for evidence that somebody has seen their exact situation before.
Every design decision has to survive being read by someone running on four hours of broken sleep. Long paragraphs, clever navigation and anything that requires patience simply will not be read.
The service spans newborns from birth through to children of nine, and the sleep problems, the methods and the parent’s state of mind are completely different at each end. One generic service page speaks properly to nobody.
Parents arrive worried that it means leaving a baby to cry, that it will damage the bond, or that it will end breastfeeding. Those fears stop people enquiring, and a site that ignores them loses the client to a forum thread instead.
Anyone can call themselves a sleep coach. Sleep Sense certification, national TV coverage and more than a thousand families helped are what separate a real practice from an Instagram account, and they need to be visible before anything is asked of the visitor.
We led with the symptoms rather than the service, then made the next step small enough that an exhausted parent would actually take it.
The first real section after the hero is a list of what the parent is living through: multiple night wakings, the 3am wake, an hour to fall asleep, 20-minute naps, needing to be carried or fed to sleep, a cranky baby who will not feed properly, and the exhaustion that follows. Recognition does more selling here than any description of the methodology.
Just Hatched for newborns from 0 to 12 weeks, Little Chicklets for infants from 3 to 23 months, and Cheeky Champs for toddlers and children from 2 to 9 years. A parent identifies their own child in one line rather than reading through options written for somebody else’s.
Will my child cry a lot. Will this harm the bond. Can I still breastfeed. Can we still nap on the go. These are addressed directly on the page rather than left to be discovered on the call, because they are the reason people hesitate for months.
Discovery call, questionnaire, customised sleep plan, a 90-minute video consult, then three weeks of supported implementation. Laying the whole arc out removes the fear of committing to something unbounded, and the only thing the site actually asks for is a free 20-minute call.
Sleep Sense certification badges under the hero, the 2018 establishment date, 1,200+ children helped, the five-star review count, an As Featured On band and a national TV segment with a real client telling her own story. LocalBusiness and Organization schema carry the same signals for search.
These are the real pages, captured from the live site rather than mocked up. Scroll inside either frame to move through the whole thing, and switch between how it looks on a desktop and on a phone.
4 phases from kickoff to launch.
Worked through the parent’s actual state of mind at the point of searching, and mapped the symptoms, objections and age bands that shaped the page order.
Developed the soft purple and green identity, the circular photography treatment, the package cards and the journey band.
Built the site on WordPress with the three package pages, team and founder pages, the free resources library and the discovery call booking route.
Article library, schema, WhatsApp routing and deployment.
Tell me what your site is doing now and what you want it to do. I will tell you honestly whether it needs a rebuild, a restructure, or nothing at all.
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