Hi, I'm Terris. I designed and built this site myself, start to finish.
A.W. Law LLC
A.W. Law LLC handles family, civil and criminal matters from Chinatown Point, in English, Malay, Mandarin, Tamil or Vietnamese.
The project at a glance
The languages are the firm's whole proposition, so I made them the headline. Underneath I built 325 pages, with 69 for individual matters, from bail applications to deeds of separation, and 199 legal guides.
- Client
- A.W. Law LLC
- Industry
- Legal Services
- Location
- Chinatown, Singapore
- Built
- September 2026
- Time to build
- 8 weeks
- Live site
- awlaw.com.sg
What I did
- Web Design
- Web Development
- SEO Optimisation
- Content Strategy
Built with
Astro, Tailwind CSS, TypeScript, Schema.org, Google Analytics, WhatsApp Business
In numbers
- 325 Pages Built
- 69 Matter Pages
- 199 Legal Guides
- 5 Languages
Counts from the site I built, and figures the business publishes about itself.
What wasn't working, and how I fixed it
Before
Language is why clients choose A.W. Law, and firm sites rarely lead with it
For a family law client, being able to explain the problem in Malay, Tamil or Vietnamese is often the whole reason to pick one firm over another. On most firm sites it's a line on the About page, if it's there at all.
What I did
I made the languages the headline
The first screen says A Singapore law firm that speaks your language, and the line under it names English, Malay, Tamil and Vietnamese. The strip below lists all five languages the firm handles, each written in its own language, with translation staff on hand.
Before
People search for their problem, and law firms list practice areas
Nobody types civil litigation. They type whether they can stop an ex moving abroad with the children, or what happens after a police interview.
What I did
I gave every legal matter its own page
Three areas, one steady team splits the work into Family, Civil and Criminal Law, and each card names matters people search for, from Syariah divorce to bail and appeals. Every matter has a page and a URL of its own, from deeds of separation to CPIB investigations.
Before
People put off calling a lawyer in case the meter starts running
Most arrive frightened, often at night. Plenty sit on a legal problem for months rather than pay a consultation fee just to ask a question.
What I did
I answered the worries that stop people calling
Before you call takes the questions people ask themselves first, such as whether they need to speak English, what it will cost and whether anyone answers after office hours. And the main button, from the first screen to the last, books a free 10-minute discovery session, next to WhatsApp and a request-a-call line for weekdays, 9am to 10pm.
Before
A three-lawyer firm was up against marketing teams on Google
Bigger firms with marketing teams chase the same searches, so winning the broad terms was never realistic. The site had to win on breadth, with a page for each specific question.
What I did
I wrote 199 plain-English guides around the questions people type
The homepage shows the latest under Plain-English guides to Singapore law, such as Notary Public Fees in Singapore: What You'll Actually Pay and Statutory Declaration in Singapore: What It Is and How to Make One. The library is filed by topic, from family law down to divorce and then expat or syariah divorce, and the guides link into the matter pages. Chinatown Law Firm and Lawyer in Chinatown have pages too, for people who search by place.
The whole site, desktop and phone
These are captures of the real pages. Open either frame to scroll down the full page.
How the build ran, 8 weeks in all
-
Content Architecture 2 weeks
Mapped 69 matters and the four-level content taxonomy across family, civil, criminal and wills and probate, working out how someone in crisis would actually search for each.
-
Design 1.5 weeks
Developed the cream and burgundy editorial system, the lawyer profile treatment, the matter page template and the guide layouts.
-
Build 3 weeks
Built the 325 pages, the taxonomy, the three lawyer profiles, the discovery-session booking route, and Service, FAQPage and knowsLanguage schema.
-
Content & Launch 1.5 weeks
Published the guide library, wired internal linking from guides into matter pages, and deployed.
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Tell me about your business and I'll show you what I'd build
Message me what you do and what the site needs to do. I'll reply with a fixed price and how long it takes.
